The Cooperative SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2694

SWOT Analysis of The Cooperative with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Cooperative

Parent Company

The Cooperative group


Consumer cooperative



Tagline/ Slogan

Here for you, for life


Largest cooperative in the UK



Middle income group

Target Group

Individuals from the middle class


Good quality products at inexpensive rate

SWOT Analysis


1. About 100,000 employees serving in close to 5000 stores benefitting over 8 million members
2. It sold some of the businesses and made a profit
3. It is the largest funeral director with over 800 funeral homes
4. Established Cooperative young member’s board, to provide insight into views, issues and aspirations of young people aged from 16-25 years
5. Has a diverse portfolio ranging from food retail to banking
6. CSR initiatives include providing grants to local groups and voluntary organizations-more than 2000 in total, over 400 cooperatives received support etc.

7. Over 70,000 employees in the organization


1. Increase in corporate costs has eroded profits away
2. No major presence outside the UK


1. True North strategy, to be consumer-focused and provide them with real value, will help stabilize the food sector 
2. Emerging markets like India, South-east Asia, South Africa etc.


1. Moody’s downgraded the bank credit rating
2. Group lost lot of money and had significant debt 
3. Food industry impacted from contaminated meat products issue



1.Ruskin House

2.Shared Interest

3.Central England Cooperative

The table above concludes the The Cooperative SWOT analysis along with its marketing and brand parameters.


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