The Cooperative SWOT Analysis, Competitors & USP

The Cooperative group

Consumer cooperative

Lifestyle and Retail

Here for you, for life

Largest cooperative in the UK

Middle income group

Individuals from the middle class

Good quality products at inexpensive rate

Below are the Strengths in the SWOT Analysis of The Cooperative:

1. About 100,000 employees serving in close to 5000 stores benefitting over 8 million members
2. It sold some of the businesses and made a profit
3. It is the largest funeral director with over 800 funeral homes
4. Established Cooperative young member’s board, to provide insight into views, issues and aspirations of young people aged from 16-25 years
5. Has a diverse portfolio ranging from food retail to banking
6. CSR initiatives include providing grants to local groups and voluntary organizations-more than 2000 in total, over 400 cooperatives received support etc.

7. Over 70,000 employees in the organization

Here are the weaknesses in the The Cooperative SWOT Analysis:

1. Increase in corporate costs has eroded profits away
2. No major presence outside the UK

Following are the Opportunities in The Cooperative SWOT Analysis:

1. True North strategy, to be consumer-focused and provide them with real value, will help stabilize the food sector 
2. Emerging markets like India, South-east Asia, South Africa etc.

The threats in the SWOT Analysis of The Cooperative are as mentioned:

1. Moody’s downgraded the bank credit rating
2. Group lost lot of money and had significant debt 
3. Food industry impacted from contaminated meat products issue

Below are the top 3 competitors of The Cooperative:

1.Ruskin House

2.Shared Interest

3.Central England Cooperative