SWOT analysis of The Cooperative analyses the brand by its strengths, weaknesses, opportunities & threats. In The Cooperative SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like The Cooperative to benchmark its business & performance as compared to the competitors. The Cooperative is one of the leading brands in the lifestyle and retail sector.
The table below lists the The Cooperative SWOT (Strengths, Weaknesses, Opportunities, Threats), top The Cooperative competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
The Cooperative Brand Analysis | |
---|---|
Parent Company |
The Cooperative group |
Category |
Consumer cooperative |
Sector | |
Tagline/ Slogan |
Here for you, for life |
USP |
Largest cooperative in the UK |
The Cooperative STP | |
Segment |
Middle income group |
Target Group |
Individuals from the middle class |
Positioning |
Good quality products at inexpensive rate |
SWOT Analysis of The Cooperative | |
The Cooperative Strengths |
Below are the Strengths in the SWOT Analysis of The Cooperative: 1. About 100,000 employees serving in close to 5000 stores benefitting over 8 million members 7. Over 70,000 employees in the organization |
The Cooperative Weaknesses |
Here are the weaknesses in the The Cooperative SWOT Analysis: 1. Increase in corporate costs has eroded profits away |
The Cooperative Opportunities |
Following are the Opportunities in The Cooperative SWOT Analysis: 1. True North strategy, to be consumer-focused and provide them with real value, will help stabilize the food sector |
The Cooperative Threats |
The threats in the SWOT Analysis of The Cooperative are as mentioned: 1. Moody’s downgraded the bank credit rating |
The Cooperative Competition | |
The Cooperative Competitors |
Below are the top 3 competitors of The Cooperative: 1.Ruskin House 2.Shared Interest 3.Central England Cooperative |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to The Cooperative. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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