The Cooperative SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Here is a detailed SWOT analysis of The Cooperative covering strengths, weaknesses, opportunities and threats.

The Cooperative Strengths

  1. About 100,000 employees serving in close to 5000 stores benefitting over 8 million members
  2. It sold some of the businesses and made a profit
  3. It is the largest funeral director with over 800 funeral homes
  4. Established Cooperative young member’s board, to provide insight into views, issues and aspirations of young people aged from 16-25 years
  5. Has a diverse portfolio ranging from food retail to banking
  6. CSR initiatives include providing grants to local groups and voluntary organizations-more than 2000 in total, over 400 cooperatives received support etc.
  7. Over 70,000 employees in the organization

Above are the strengths in the SWOT Analysis of The Cooperative. The strengths of The Cooperative looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

The Cooperative Weaknesses

  1. Increase in corporate costs has eroded profits away
  2. No major presence outside the UK

These were the weaknesses in the The Cooperative SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

The Cooperative Opportunities

  1. True North strategy, to be consumer-focused and provide them with real value, will help stabilize the food sector 
  2. Emerging markets like India, South-east Asia, South Africa etc.

Above we covered the opportunities in The Cooperative SWOT Analysis. The opportunities for any brand can include prospects of future growth.

The Cooperative Threats

  1. Moody’s downgraded the bank credit rating
  2. Group lost lot of money and had significant debt 
  3. Food industry impacted from contaminated meat products issue

The threats in the SWOT Analysis of The Cooperative are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the The Cooperative SWOT analysis.

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About The Cooperative

The table below gives the brand overview along with its target market, segmentation, positioning & USP

The Cooperative Overview
Parent Company

The Cooperative group

Category

Consumer cooperative

Sector

Lifestyle and Retail

Tagline/ Slogan

Here for you, for life

USP

Largest cooperative in the UK

The Cooperative STP
Segmentation

Middle income group

Target Market

Individuals from the middle class

Positioning

Good quality products at inexpensive rate


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to The Cooperative. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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