Oxfam Shop SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Oxfam Shop analyses the brand by its strengths, weaknesses, opportunities & threats. In Oxfam Shop SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Oxfam Shop to benchmark its business & performance as compared to the competitors. Oxfam Shop is one of the leading brands in the lifestyle and retail sector.

The table below lists the Oxfam Shop SWOT (Strengths, Weaknesses, Opportunities, Threats), top Oxfam Shop competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Oxfam Shop SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Oxfam Shop Brand Analysis
Parent Company

Oxfam International

Category

Online Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Fair trade; Order with confidence

USP

Donated and handcrafted products available at much lesser prices; Fair trade policy from recycled jewellery to energy efficient electronics

Oxfam Shop STP
Segment

People willing buy products online ranging from home decoration items to children stationary

Target Group

People who are interested in handcrafted  items and who are price sensitive

Positioning

Products with good quality under fare price along with charity to under privileged people

SWOT Analysis of Oxfam Shop
Oxfam Shop Strengths

Below are the Strengths in the SWOT Analysis of Oxfam Shop:

1. A company with clearly defined goals and values which can be the buyer motivation towards the brand
2. Global network of affiliates and supporters giving great brand credibility
3. Diversified portfolio catering to majority basic needs of consumers
4. Good online presence with reasonable prices compared to competitors

Oxfam Shop Weaknesses

Here are the weaknesses in the Oxfam Shop SWOT Analysis:

1. Less brand recognition as an online retail store and only known by its non-profit organization counterpart
2. Less preferred store for luxury products
3. Less global presence as an retail store

Oxfam Shop Opportunities

Following are the Opportunities in Oxfam Shop SWOT Analysis:

1. More into Advertising
2. Build as a brand from retail shop perspective 
3. Leverage upon its core values and communicate the same with large audience

Oxfam Shop Threats

The threats in the SWOT Analysis of Oxfam Shop are as mentioned:

1. Lack of volunteer and employee commitment
2. Lack of customer motivation
3. Availability of more quality products from competitors

Oxfam Shop Competition
Oxfam Shop Competitors

Below are the top 3 competitors of Oxfam Shop:

1. Amazon
2.Hive
3. eBay


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Oxfam Shop. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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