Published in Lifestyle and Retail category by MBA Skool Team
Oxfam Shop is one of the leading brands in the lifestyle and retail sector. Oxfam Shop SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Oxfam Shop:
A company with clearly defined goals and values which can be the buyer motivation towards the brand
Global network of affiliates and supporters giving great brand credibility
Diversified portfolio catering to majority basic needs of consumers
Good online presence with reasonable prices compared to competitors
Above are the strengths in the SWOT Analysis of Oxfam Shop. The strengths of Oxfam Shop looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Oxfam Shop Weaknesses
Less brand recognition as an online retail store and only known by its non-profit organization counterpart
Less preferred store for luxury products
Less global presence as an retail store
These were the weaknesses in the Oxfam Shop SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Oxfam Shop Opportunities
More into Advertising
Build as a brand from retail shop perspective
Leverage upon its core values and communicate the same with large audience
Above we covered the opportunities in Oxfam Shop SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Oxfam Shop Threats
Lack of volunteer and employee commitment
Lack of customer motivation
Availability of more quality products from competitors
The threats in the SWOT Analysis of Oxfam Shop are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Donated and handcrafted products available at much lesser prices; Fair trade policy from recycled jewellery to energy efficient electronics
Oxfam Shop STP
People willing buy products online ranging from home decoration items to children stationary
People who are interested in handcrafted items and who are price sensitive
Products with good quality under fare price along with charity to under privileged people
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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