Oxfam Shop SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Oxfam Shop analyses the brand by its strengths, weaknesses, opportunities & threats. In Oxfam Shop SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Oxfam Shop to benchmark its business & performance as compared to the competitors. Oxfam Shop is one of the leading brands in the lifestyle and retail sector.

The article below lists the Oxfam Shop SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Oxfam Shop SWOT Analysis:

SWOT Analysis of Oxfam Shop

For Oxfam Shop, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Oxfam Shop Strengths

The strengths of Oxfam Shop looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Oxfam Shop :

1. A company with clearly defined goals and values which can be the buyer motivation towards the brand
2. Global network of affiliates and supporters giving great brand credibility
3. Diversified portfolio catering to majority basic needs of consumers
4. Good online presence with reasonable prices compared to competitors

Oxfam Shop Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Oxfam Shop SWOT Analysis:

1. Less brand recognition as an online retail store and only known by its non-profit organization counterpart
2. Less preferred store for luxury products
3. Less global presence as an retail store

Oxfam Shop Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Oxfam Shop SWOT Analysis:

1. More into Advertising
2. Build as a brand from retail shop perspective 
3. Leverage upon its core values and communicate the same with large audience

Oxfam Shop Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Oxfam Shop are as mentioned:

1. Lack of volunteer and employee commitment
2. Lack of customer motivation
3. Availability of more quality products from competitors

Oxfam Shop Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Oxfam Shop:

1. Amazon
3. eBay

Hence this concludes the Oxfam Shop SWOT analysis.

Continue reading more about the brand/company.

About Oxfam Shop

Oxfam Shop Overview
Parent Company

Oxfam International


Online Retail


Lifestyle and Retail

Tagline/ Slogan

Fair trade; Order with confidence


Donated and handcrafted products available at much lesser prices; Fair trade policy from recycled jewellery to energy efficient electronics

Oxfam Shop STP

People willing buy products online ranging from home decoration items to children stationary

Target Market

People who are interested in handcrafted  items and who are price sensitive


Products with good quality under fare price along with charity to under privileged people

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Oxfam Shop. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin