SWOT analysis of Waterstones analyses the brand by its strengths, weaknesses, opportunities & threats. In Waterstones SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Waterstones to benchmark its business & performance as compared to the competitors. Waterstones is one of the leading brands in the lifestyle and retail sector.
The table below lists the Waterstones SWOT (Strengths, Weaknesses, Opportunities, Threats), top Waterstones competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Waterstones Brand Analysis | |
---|---|
Parent Company |
A&NN Capital Fund Management |
Category |
Bookshop |
Sector | |
Tagline/ Slogan |
Your local bookshop |
USP |
Each Waterstone outlet sells books prominent and useful for that particular locality |
Waterstones STP | |
Segment |
Customers including wide range of age groups and income |
Target Group |
Those who are willing to buy books |
Positioning |
Place to hang around with friends, sit and have coffee and read/buy books |
SWOT Analysis of Waterstones | |
Waterstones Strengths |
Below are the Strengths in the SWOT Analysis of Waterstones: 1. Leading bookseller in UK with close to 300 stores 5. Received numerous awards and thus enhancing its own credibility among its customers 6. In-store marketing and merchandizing initiatives make the brand stand out of the crowd 7. Ventured into e-books and e-shopping platform 8. Huge brand recognition and brand identity in the places where the stores are present |
Waterstones Weaknesses |
Here are the weaknesses in the Waterstones SWOT Analysis: 1. Less offers/discounts compared to e-commerce counterparts |
Waterstones Opportunities |
Following are the Opportunities in Waterstones SWOT Analysis: 1. Leverage more on its digital/e-book space |
Waterstones Threats |
The threats in the SWOT Analysis of Waterstones are as mentioned: 1. Increasing readership of e-books where the company didn’t make a strong presence |
Waterstones Competition | |
Waterstones Competitors |
Below are the top 3 competitors of Waterstones: 1. Foyles |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Waterstones. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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