Published in Lifestyle and Retail category by MBA Skool Team
Waterstones is one of the leading brands in the lifestyle and retail sector. Waterstones SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Waterstones:
Rapid expansion across various localities and 4500+ employees
Enhancing readership by obtaining concession agreements with Starbucks, Costacoffee etc and later started its own Café W Brand
Received numerous awards and thus enhancing its own credibility among its customers
In-store marketing and merchandizing initiatives make the brand stand out of the crowd
Ventured into e-books and e-shopping platform
Huge brand recognition and brand identity in the places where the stores are present
Above are the strengths in the SWOT Analysis of Waterstones. The strengths of Waterstones looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Less offers/discounts compared to e-commerce counterparts
Not much expanded globally
Number of people visiting the store would be reduced with increasing use of technology and Internet which is a concern
These were the weaknesses in the Waterstones SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Leverage more on its digital/e-book space
Expand globally into the potential untapped market/economies
Strategic tie ups with shopping malls, schools etc
Above we covered the opportunities in Waterstones SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Increasing readership of e-books where the company didn’t make a strong presence
Increasing second hand book seller shops
Discounts/offers offered by e-commerce book sellers
The threats in the SWOT Analysis of Waterstones are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Waterstones SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
Each Waterstone outlet sells books prominent and useful for that particular locality
Customers including wide range of age groups and income
Those who are willing to buy books
Place to hang around with friends, sit and have coffee and read/buy books
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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