See Tickets SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

See Tickets SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of See Tickets, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like See Tickets to benchmark its business & performance as compared to the competitors, and make strategic improvements. See Tickets is one of the leading brands in the lifestyle and retail sector.

The article below lists the See Tickets SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the See Tickets SWOT Analysis:

See Tickets

Parent Company

Vivendi SA


Live Entertainment




Providing tickets for wide range of events



Based on income and lifestyle

Target Group

People who are outgoing, enthusiastic and high income holders


Passionate about events and hence getting the customers to the  one they want to “see”

SWOT Analysis


1. SEE Ticketing is one of the largest ticket companies in Europe which gives the muscle of a big organisation, whilst holding all the values of a small one
2. Excellent market penetration across the region
3. Sold more than 10 million tickets 
4. Owns a in-house software which provides ticketing and event management software

5. Distribution of tickets for wide range of events, theatres, festivals, comedy shows, clubs etc

6. See Tickets work with a huge range of companies, affiliates and clients

7. E-ticketing facility available for all kinds of events

8. Great customer service is considered as vital part of the company’s business which help them in enhancing their brand loyalty

9. Good online media presence and digital advertising


1. Revenue generation only from booking fees and thus obtains low margins
2. Very high competitive market for ticket selling in Europe and has brand presence in local market only


1. Expanding its services globally to untapped markets where there is less competition and have first comer advantage
2. Get into more offers and good dealings with clients to attract customers and stand against strong competition


1. Growing internet usage and customers preferring staying back home and watching the events
2. Entry barriers into this industry are low and hence it is important for the company to take a strategic differentiator move
3. Clients may come directly into online/offline ticket distribution



1. Ticket Factory
2. Ticketmaster
3. AXS

4. Ticketline

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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