See Tickets SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of See Tickets, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like See Tickets to benchmark its business & performance as compared to the competitors, and make strategic improvements. See Tickets is one of the leading brands in the lifestyle and retail sector.
The article below lists the See Tickets SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the See Tickets SWOT Analysis:
In this article:
See Tickets |
|
Parent Company |
Vivendi SA |
Category |
Live Entertainment |
Sector |
Retail |
USP |
Providing tickets for wide range of events |
STP |
|
Segment |
Based on income and lifestyle |
Target Group |
People who are outgoing, enthusiastic and high income holders |
Positioning |
Passionate about events and hence getting the customers to the one they want to “see” |
SWOT Analysis |
|
Strengths |
1. SEE Ticketing is one of the largest ticket companies in Europe which gives the muscle of a big organisation, whilst holding all the values of a small one 5. Distribution of tickets for wide range of events, theatres, festivals, comedy shows, clubs etc 6. See Tickets work with a huge range of companies, affiliates and clients 7. E-ticketing facility available for all kinds of events 8. Great customer service is considered as vital part of the company’s business which help them in enhancing their brand loyalty 9. Good online media presence and digital advertising |
Weaknesses |
1. Revenue generation only from booking fees and thus obtains low margins |
Opportunities |
1. Expanding its services globally to untapped markets where there is less competition and have first comer advantage |
Threats |
1. Growing internet usage and customers preferring staying back home and watching the events |
Competition |
|
Competitors |
1. Ticket Factory 4. Ticketline |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to See Tickets. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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