Meijer SWOT Analysis
Meijer is one of the leading brands in the lifestyle and retail sector. Meijer SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Meijer:
Quick Glance:
Meijer Strengths
- Founded in 1934, the company has many years of brand image in the market
- The chain of stores over 200 in number spread across the country
- The chain was among the Forbes list of "America's Largest Private Companies”
- Meijer is one of the largest retailer in the United States
- The company has wide portfolio with grocery, pharmacy, Electronics, home goods, clothing, fuel stations etc under the store.
- Offer various kinds of offers and coupons on weekly basis and seasonal basis
- Online grocery and home delivery facilities with over 70,000 employees
- Major and wide range brands and products are available in these stores
- It provides community rewards and notable donations & actions as a part of CSR activities
- Huge store space with a good design gives a great shopping experience
Above are the strengths in the SWOT Analysis of Meijer. The strengths of Meijer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Meijer Weaknesses
- Not expanded into global market compared to competitors
- Large untapped market expansion within the potential of the company
These were the weaknesses in the Meijer SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Meijer Opportunities
- Expand globally especially to large untapped emerging markets
- Venture into more strategic business expansion
- More digital media and social media advertising
Above we covered the opportunities in Meijer SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Meijer Threats
- Less entry barriers to retail industry giving chance to new entrants
- Low switching costs for customers which reduce brand loyalty
- Heavy competition from global players
The threats in the SWOT Analysis of Meijer are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Meijer SWOT analysis.
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About Meijer
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Meijer Overview | |
|---|---|
| Parent Company |
Meijer, Inc |
| Category |
Grocery & Discount store |
| Sector | |
| Tagline/ Slogan |
Higher standards lower prices |
| USP |
Providing quality products with affordable costs |
| Meijer STP | |
| Segmentation |
Based on income of the households |
| Target Market |
Middle and upper middle class families |
| Positioning |
Offers quality products at good prices |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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