Meijer SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Meijer analyses the brand by its strengths, weaknesses, opportunities & threats. In Meijer SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Meijer to benchmark its business & performance as compared to the competitors. Meijer is one of the leading brands in the lifestyle and retail sector.

The article below lists the Meijer SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Meijer SWOT Analysis:

SWOT Analysis of Meijer

For Meijer, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Meijer Strengths

The strengths of Meijer looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Meijer :

1. Founded in 1934, the company has many years of brand image in the market
2. The chain of stores over 200 in number spread across the country 
3. The chain was among the Forbes list of "America's Largest Private Companies” 
4. Meijer is one of the largest retailer in the United States

5. The company has wide portfolio with grocery, pharmacy, Electronics, home goods, clothing, fuel stations etc under the store.

6. Offer various kinds of offers and coupons on weekly basis and seasonal basis

7. Online grocery and home delivery facilities with over 70,000 employees

8. Major and wide range brands and products are available in these stores

9. It provides community rewards and notable donations & actions as a part of CSR activities

10. Huge store space with a good design gives a great shopping experience

Meijer Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Meijer SWOT Analysis:

1. Not expanded into global market compared to competitors
2. Large untapped market expansion within the potential of the company


Meijer Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Meijer SWOT Analysis:

1. Expand globally especially to large untapped emerging markets
2. Venture into more strategic business expansion
3. More digital media and social media advertising

Meijer Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Meijer are as mentioned:

1. Less entry barriers to retail industry giving chance to new entrants
2. Low switching costs for customers which reduce brand loyalty
3. Heavy competition from global players


Meijer Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Meijer:

1. Kroger Marketplace
2. Remke Market
3. Fry’s Marketplace

Hence this concludes the Meijer SWOT analysis.

Continue reading more about the brand/company.

About Meijer

Meijer Overview
Parent Company

Meijer, Inc

Category

Grocery & Discount store

Sector

Lifestyle and Retail

Tagline/ Slogan

Higher standards lower prices

USP

Providing quality products with affordable costs

Meijer STP
Segmentation

Based on income of the households

Target Market

Middle and upper middle class families

Positioning

Offers quality products at good prices


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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