Published in Lifestyle and Retail category by MBA Skool Team
Meijer is one of the leading brands in the lifestyle and retail sector. Meijer SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Meijer:
Founded in 1934, the company has many years of brand image in the market
The chain of stores over 200 in number spread across the country
The chain was among the Forbes list of "America's Largest Private Companies”
Meijer is one of the largest retailer in the United States
The company has wide portfolio with grocery, pharmacy, Electronics, home goods, clothing, fuel stations etc under the store.
Offer various kinds of offers and coupons on weekly basis and seasonal basis
Online grocery and home delivery facilities with over 70,000 employees
Major and wide range brands and products are available in these stores
It provides community rewards and notable donations & actions as a part of CSR activities
Huge store space with a good design gives a great shopping experience
Above are the strengths in the SWOT Analysis of Meijer. The strengths of Meijer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Not expanded into global market compared to competitors
Large untapped market expansion within the potential of the company
These were the weaknesses in the Meijer SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Expand globally especially to large untapped emerging markets
Venture into more strategic business expansion
More digital media and social media advertising
Above we covered the opportunities in Meijer SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Less entry barriers to retail industry giving chance to new entrants
Low switching costs for customers which reduce brand loyalty
Heavy competition from global players
The threats in the SWOT Analysis of Meijer are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Meijer SWOT analysis.
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