Meijer SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2514

SWOT Analysis of Meijer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Meijer, Inc


Grocery & Discount store


Lifestyle and Retail

Tagline/ Slogan

Higher standards lower prices


Providing quality products with affordable costs

Meijer STP


Based on income of the households

Target Group

Middle and upper middle class families


Offers quality products at good prices

Meijer SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Meijer :

1. Founded in 1934, the company has many years of brand image in the market
2. The chain of stores over 200 in number spread across the country 
3. The chain was among the Forbes list of "America's Largest Private Companies” 
4. Meijer is one of the largest retailer in the United States

5. The company has wide portfolio with grocery, pharmacy, Electronics, home goods, clothing, fuel stations etc under the store.

6. Offer various kinds of offers and coupons on weekly basis and seasonal basis

7. Online grocery and home delivery facilities with over 70,000 employees

8. Major and wide range brands and products are available in these stores

9. It provides community rewards and notable donations & actions as a part of CSR activities

10. Huge store space with a good design gives a great shopping experience


1. Not expanded into global market compared to competitors
2. Large untapped market expansion within the potential of the company


1. Expand globally especially to large untapped emerging markets
2. Venture into more strategic business expansion
3. More digital media and social media advertising


1. Less entry barriers to retail industry giving chance to new entrants
2. Low switching costs for customers which reduce brand loyalty
3. Heavy competition from global players

Meijer Competition


Below are the 3 main Meijer competitors :

1. Kroger Marketplace
2. Remke Market
3. Fry’s Marketplace

The brandguide table above concludes the Meijer SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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