Meijer SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

Meijer SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Meijer, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Meijer is one of the leading brands in the lifestyle and retail sector. The article below lists the Meijer SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Meijer Strengths

The strengths of Meijer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Meijer :

1. Founded in 1934, the company has many years of brand image in the market
2. The chain of stores over 200 in number spread across the country 
3. The chain was among the Forbes list of "America's Largest Private Companies” 
4. Meijer is one of the largest retailer in the United States

5. The company has wide portfolio with grocery, pharmacy, Electronics, home goods, clothing, fuel stations etc under the store.

6. Offer various kinds of offers and coupons on weekly basis and seasonal basis

7. Online grocery and home delivery facilities with over 70,000 employees

8. Major and wide range brands and products are available in these stores

9. It provides community rewards and notable donations & actions as a part of CSR activities

10. Huge store space with a good design gives a great shopping experience

Meijer Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Meijer SWOT Analysis:

1. Not expanded into global market compared to competitors
2. Large untapped market expansion within the potential of the company

Meijer Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Meijer SWOT Analysis:

1. Expand globally especially to large untapped emerging markets
2. Venture into more strategic business expansion
3. More digital media and social media advertising

Meijer Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Meijer are as mentioned:

1. Less entry barriers to retail industry giving chance to new entrants
2. Low switching costs for customers which reduce brand loyalty
3. Heavy competition from global players

Hence this concludes the Meijer SWOT analysis.

Continue reading more about the brand/company.

About Meijer

Meijer Overview
Parent Company

Meijer, Inc


Grocery & Discount store


Lifestyle and Retail

Tagline/ Slogan

Higher standards lower prices


Providing quality products with affordable costs

Meijer STP

Based on income of the households

Target Market

Middle and upper middle class families


Offers quality products at good prices

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Meijer. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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