Shaw Industries SWOT Analysis, Competitors & USP
SWOT analysis of Shaw Industries analyses the brand by its strengths, weaknesses, opportunities & threats. In Shaw Industries SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Shaw Industries to benchmark its business & performance as compared to the competitors. Shaw Industries is one of the leading brands in the lifestyle and retail sector.
The table below lists the Shaw Industries SWOT (Strengths, Weaknesses, Opportunities, Threats), top Shaw Industries competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Shaw Industries Brand Analysis | |
|---|---|
| Parent Company |
Berkshire Hathaway, Inc. |
| Category |
Flooring |
| Sector | |
| Tagline/ Slogan |
Awesome happens on Shaw floors. |
| USP |
World’s largest carpet manufacturer. |
| Shaw Industries STP | |
| Segment |
Based on the different kinds of flooring required. |
| Target Group |
Seekers of flooring solutions for commercial and household purposes. |
| Positioning | Largest carpet with wide range of flooring options (carpet,hardwood etc) |
| SWOT Analysis of Shaw Industries | |
| Shaw Industries Strengths |
Below are the Strengths in the SWOT Analysis of Shaw Industries: 1. Constantly ranked No. 1 flooring company by all leading flooring publications. 5. High expertise in the area, the company having been founded in 1946. 6. Offers all kind of flooring options including area rugs and tiles and stone floors. 7. High customer service from helping the customers from choosing the right kind of flooring option, color to installation. 8. Involved in post- consumer carpet collection and recycling. |
| Shaw Industries Weaknesses |
Here are the weaknesses in the Shaw Industries SWOT Analysis: 1. Due to so much competition, the product loses differentiation in the flooring segment. |
| Shaw Industries Opportunities |
Following are the Opportunities in Shaw Industries SWOT Analysis: 1.Launch of new products in Asian and African markets where carpeted flooring options are no required due to hot weather 4. Association with builders and home improvement retailers for satisfying their flooring needs. |
| Shaw Industries Threats |
The threats in the SWOT Analysis of Shaw Industries are as mentioned: 1. Expenditure on this segment also dependent on how well the economy is doing. |
| Shaw Industries Competition | |
| Shaw Industries Competitors |
Below are the top 3 competitors of Shaw Industries: 1. Tile Shop |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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