Park Avenue SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Park Avenue analyses the brand by its strengths, weaknesses, opportunities & threats. In Park Avenue SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Park Avenue to benchmark its business & performance as compared to the competitors. Park Avenue is one of the leading brands in the lifestyle and retail sector.

The table below lists the Park Avenue SWOT (Strengths, Weaknesses, Opportunities, Threats), top Park Avenue competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Park Avenue SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Park Avenue Brand Analysis
Parent Company

Raymond Limited

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Play the Lead

USP

Innovation brand

Park Avenue STP
Segment

Formal wear for men and women

Target Group

Young urban corporates men and women

Positioning

Premium Stylish and innovative

SWOT Analysis of Park Avenue
Park Avenue Strengths

Below are the Strengths in the SWOT Analysis of Park Avenue:

1.Park Avenue boosts of a wide distribution network with presence in more than 580 'The Raymond Shops'

2.35 Exclusive Brand Stores of Park Avenue

3. Exclusive Woman brand stores and more than 400 Multi-Brand Outlets makes easy availability

4.Park Avenue is the one of the leading brands in the men’s wear segment

5. The brand uses Aggressive advertisements and boasts of superior quality and design

Park Avenue Weaknesses

Here are the weaknesses in the Park Avenue SWOT Analysis:

1.Competition from standalone specialty stores

2.Global presence of the brand is limited as compared to a few other international brands

Park Avenue Opportunities

Following are the Opportunities in Park Avenue SWOT Analysis:

1.Entry into tier 2 and tier 3 cities

2.Collaboration with foreign players because of a national brand
3. Special offers for corporates and business institutions

Park Avenue Threats

The threats in the SWOT Analysis of Park Avenue are as mentioned:

1.Increase competition in the domestic market due to a large number of formal wear apparel brands coming up

2.Changing rules and regulations in the fabric industry

Park Avenue Competition
Park Avenue Competitors

Below are the top 3 competitors of Park Avenue:

1. Allen and Solly
2. Louis Philippe
3. Arrow


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Park Avenue. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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