Raymond Limited SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 11824

SWOT Analysis of Raymond Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Raymond Limited

Parent Company

Raymond limited


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Feels like heaven;  Made to measure;  Complete man


High quality and innovation



Premium business and fashion clothing

Target Group

Urban upper-middle and higher class males


An aspirational brand for achievement

Product Portfolio


1. Color Plus
2. Park Avenue
3. Parx

SWOT Analysis


1. Strong research and development for product and innovations
2. Loyalty of customers and high product quality
3. Loyalty of employees due to decentralization
4.Owns 550 stores in more 200 cities across India and overseas

5. People trust on products and high brand loyalty

6. Being a multinational company it has the ability to attract more customers than local companies
7. Good advertising and popular branding through TVCs and print ad campaigns


1. Global penetration is limited as compared to a few other international brands
2. Presence of Indian and international brands offers more offering to customers therefore high brand switching


1.Consistent growth over years
2.Large and growing market
3. Global expansion would give more opportunities for brand to grow


1. All major players in the industry are competing with each other not only on low price but also better quality

2. Regional trade alliances

3. Increased social and ecological awareness will put pressure on company to follow international labor laws and environmental laws.



1.Arvind mills
2.Louis Philippe
3.Zodiac Clothing

The table above concludes the Raymond Limited SWOT analysis along with its marketing and brand parameters.


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