Published in Lifestyle and Retail category by MBA Skool Team
Raymond Limited is one of the leading brands in the lifestyle and retail sector. Raymond Limited SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Raymond Limited:
Strong research and development for product and innovations
Loyalty of customers and high product quality
Loyalty of employees due to decentralization
Owns 550 stores in more 200 cities across India and overseas
People trust on products and high brand loyalty
Being a multinational company it has the ability to attract more customers than local companies
Good advertising and popular branding through TVCs and print ad campaigns
Above are the strengths in the SWOT Analysis of Raymond Limited. The strengths of Raymond Limited looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Raymond Limited Weaknesses
Global penetration is limited as compared to a few other international brands
Presence of Indian and international brands offers more offering to customers therefore high brand switching
These were the weaknesses in the Raymond Limited SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Raymond Limited Opportunities
Consistent growth over years
Large and growing market
Global expansion would give more opportunities for brand to grow
Above we covered the opportunities in Raymond Limited SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Raymond Limited Threats
All major players in the industry are competing with each other not only on low price but also better quality
Regional trade alliances
Increased social and ecological awareness will put pressure on company to follow international labor laws and environmental laws.
The threats in the SWOT Analysis of Raymond Limited are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
The above mentioned brands are the prominent products under the Raymond Limited product portfolio.
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