SWOT analysis of Raymond Limited analyses the brand by its strengths, weaknesses, opportunities & threats. In Raymond Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Raymond Limited to benchmark its business & performance as compared to the competitors. Raymond Limited is one of the leading brands in the lifestyle and retail sector.
The table below lists the Raymond Limited SWOT (Strengths, Weaknesses, Opportunities, Threats), top Raymond Limited competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Raymond Limited Brand Analysis | |
---|---|
Parent Company |
Raymond limited |
Category |
Apparel and Accessories |
Sector | |
Tagline/ Slogan |
Feels like heaven; Made to measure; Complete man |
USP |
High quality and innovation |
Raymond Limited STP | |
Segment |
Premium business and fashion clothing |
Target Group |
Urban upper-middle and higher class males |
Positioning |
An aspirational brand for achievement |
Raymond Limited Product Portfolio | |
Brands |
1. Color Plus The above mentioned brands are the prominent products under the Raymond Limited product portfolio. |
SWOT Analysis of Raymond Limited | |
Raymond Limited Strengths |
Below are the Strengths in the SWOT Analysis of Raymond Limited: 1. Strong research and development for product and innovations 5. People trust on products and high brand loyalty 6. Being a multinational company it has the ability to attract more customers than local companies |
Raymond Limited Weaknesses |
Here are the weaknesses in the Raymond Limited SWOT Analysis: 1. Global penetration is limited as compared to a few other international brands |
Raymond Limited Opportunities |
Following are the Opportunities in Raymond Limited SWOT Analysis: 1.Consistent growth over years |
Raymond Limited Threats |
The threats in the SWOT Analysis of Raymond Limited are as mentioned: 1. All major players in the industry are competing with each other not only on low price but also better quality 2. Regional trade alliances 3. Increased social and ecological awareness will put pressure on company to follow international labor laws and environmental laws. |
Raymond Limited Competition | |
Raymond Limited Competitors |
Below are the top 3 competitors of Raymond Limited: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Raymond Limited. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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