Raymond Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Raymond Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Raymond Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Raymond Limited to benchmark its business & performance as compared to the competitors and industry. As of 2020, Raymond Limited is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Raymond Limited competitors and includes Raymond Limited target market, segmentation, positioning & Unique Selling Proposition (USP).

Raymond Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Raymond Limited Brand Analysis
Parent Company

Raymond limited

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Feels like heaven;  Made to measure;  Complete man

USP

High quality and innovation

Raymond Limited STP
Raymond Limited Segmentation

Premium business and fashion clothing

Raymond Limited Target Market

Urban upper-middle and higher class males

Raymond Limited Positioning

An aspirational brand for achievement

Raymond Limited Product Portfolio
Brands

1. Color Plus
2. Park Avenue
3. Parx

The above mentioned brands are the prominent products under the Raymond Limited product portfolio.

Raymond Limited SWOT Analysis
Raymond Limited Strengths

Below are the Strengths in the SWOT Analysis of Raymond Limited:

1. Strong research and development for product and innovations
2. Loyalty of customers and high product quality
3. Loyalty of employees due to decentralization
4.Owns 550 stores in more 200 cities across India and overseas

5. People trust on products and high brand loyalty

6. Being a multinational company it has the ability to attract more customers than local companies
7. Good advertising and popular branding through TVCs and print ad campaigns

Raymond Limited Weaknesses

Here are the weaknesses in the Raymond Limited SWOT Analysis:

1. Global penetration is limited as compared to a few other international brands
2. Presence of Indian and international brands offers more offering to customers therefore high brand switching

Raymond Limited Opportunities

Following are the Opportunities in Raymond Limited SWOT Analysis:

1.Consistent growth over years
2.Large and growing market
3. Global expansion would give more opportunities for brand to grow

Raymond Limited Threats

The threats in the SWOT Analysis of Raymond Limited are as mentioned:

1. All major players in the industry are competing with each other not only on low price but also better quality

2. Regional trade alliances

3. Increased social and ecological awareness will put pressure on company to follow international labor laws and environmental laws.

Raymond Limited Competition
Competitors

Below are the top 3 Raymond Limited competitors:

1.Arvind mills
2.Louis Philippe
3.Zodiac Clothing


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Raymond Limited. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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