Raymond Limited SWOT Analysis
Raymond Limited is one of the leading brands in the lifestyle and retail sector. Raymond Limited SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Raymond Limited:
Quick Glance:
Raymond Limited Strengths
- Strong research and development for product and innovations
- Loyalty of customers and high product quality
- Loyalty of employees due to decentralization
- Owns 550 stores in more 200 cities across India and overseas
- People trust on products and high brand loyalty
- Being a multinational company it has the ability to attract more customers than local companies
- Good advertising and popular branding through TVCs and print ad campaigns
Above are the strengths in the SWOT Analysis of Raymond Limited. The strengths of Raymond Limited looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Raymond Limited Weaknesses
- Global penetration is limited as compared to a few other international brands
- Presence of Indian and international brands offers more offering to customers therefore high brand switching
These were the weaknesses in the Raymond Limited SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Raymond Limited Opportunities
- Consistent growth over years
- Large and growing market
- Global expansion would give more opportunities for brand to grow
Above we covered the opportunities in Raymond Limited SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Raymond Limited Threats
- All major players in the industry are competing with each other not only on low price but also better quality
- Regional trade alliances
- Increased social and ecological awareness will put pressure on company to follow international labor laws and environmental laws.
The threats in the SWOT Analysis of Raymond Limited are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Raymond Limited SWOT analysis.
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About Raymond Limited
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Raymond Limited Overview | |
|---|---|
| Parent Company |
Raymond limited |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Feels like heaven; Made to measure; Complete man |
| USP |
High quality and innovation |
| Raymond Limited STP | |
| Segmentation |
Premium business and fashion clothing |
| Target Market |
Urban upper-middle and higher class males |
| Positioning |
An aspirational brand for achievement |
| Raymond Limited Product Portfolio | |
| Brands |
1. Color Plus The above mentioned brands are the prominent products under the Raymond Limited product portfolio. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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