Raymond Limited SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Raymond Limited analyses the brand by its strengths, weaknesses, opportunities & threats. In Raymond Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Raymond Limited to benchmark its business & performance as compared to the competitors. Raymond Limited is one of the leading brands in the lifestyle and retail sector.

The article below lists the Raymond Limited SWOT (Strengths, Weaknesses, Opportunities, Threats), top Raymond Limited competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Raymond Limited

Raymond Limited Overview
Parent Company

Raymond limited

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Feels like heaven;  Made to measure;  Complete man

USP

High quality and innovation

Raymond Limited STP
Segmentation

Premium business and fashion clothing

Target Market

Urban upper-middle and higher class males

Positioning

An aspirational brand for achievement

Raymond Limited Product Portfolio
Brands

1. Color Plus
2. Park Avenue
3. Parx

The above mentioned brands are the prominent products under the Raymond Limited product portfolio.

SWOT Analysis of Raymond Limited

For Raymond Limited, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Raymond Limited SWOT Analysis:

Raymond Limited Strengths

The strengths of Raymond Limited looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Raymond Limited :

1. Strong research and development for product and innovations
2. Loyalty of customers and high product quality
3. Loyalty of employees due to decentralization
4.Owns 550 stores in more 200 cities across India and overseas

5. People trust on products and high brand loyalty

6. Being a multinational company it has the ability to attract more customers than local companies
7. Good advertising and popular branding through TVCs and print ad campaigns

Raymond Limited Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Raymond Limited SWOT Analysis:

1. Global penetration is limited as compared to a few other international brands
2. Presence of Indian and international brands offers more offering to customers therefore high brand switching


Raymond Limited Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Raymond Limited SWOT Analysis:

1.Consistent growth over years
2.Large and growing market
3. Global expansion would give more opportunities for brand to grow


Raymond Limited Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Raymond Limited are as mentioned:

1. All major players in the industry are competing with each other not only on low price but also better quality

2. Regional trade alliances

3. Increased social and ecological awareness will put pressure on company to follow international labor laws and environmental laws.

Raymond Limited Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Raymond Limited:

1.Arvind mills
2.Louis Philippe
3.Zodiac Clothing


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Raymond Limited. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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