Raymond Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Raymond limited

Apparel and Accessories

Lifestyle and Retail

Feels like heaven;  Made to measure;  Complete man

High quality and innovation

Premium business and fashion clothing

Urban upper-middle and higher class males

An aspirational brand for achievement

1. Color Plus
2. Park Avenue
3. Parx

The above mentioned brands are the prominent products under the Raymond Limited product portfolio.

Below are the Strengths in the SWOT Analysis of Raymond Limited:

1. Strong research and development for product and innovations
2. Loyalty of customers and high product quality
3. Loyalty of employees due to decentralization
4.Owns 550 stores in more 200 cities across India and overseas

5. People trust on products and high brand loyalty

6. Being a multinational company it has the ability to attract more customers than local companies
7. Good advertising and popular branding through TVCs and print ad campaigns

Here are the weaknesses in the Raymond Limited SWOT Analysis:

1. Global penetration is limited as compared to a few other international brands
2. Presence of Indian and international brands offers more offering to customers therefore high brand switching

Following are the Opportunities in Raymond Limited SWOT Analysis:

1.Consistent growth over years
2.Large and growing market
3. Global expansion would give more opportunities for brand to grow

The threats in the SWOT Analysis of Raymond Limited are as mentioned:

1. All major players in the industry are competing with each other not only on low price but also better quality

2. Regional trade alliances

3. Increased social and ecological awareness will put pressure on company to follow international labor laws and environmental laws.

Below are the top 3 Raymond Limited competitors:

1.Arvind mills
2.Louis Philippe
3.Zodiac Clothing