Zodiac Clothing SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Zodiac Clothing analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Zodiac Clothing SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Zodiac Clothing to benchmark its business & performance as compared to the competitors and industry. As of 2020, Zodiac Clothing is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Zodiac Clothing competitors and includes Zodiac Clothing target market, segmentation, positioning & Unique Selling Proposition (USP).

Zodiac Clothing SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Zodiac Clothing Brand Analysis
Parent Company

Zodiac Clothing Company

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Fine Tailoring; Are you game

USP

Relaxed look of shirts

Zodiac Clothing STP
Zodiac Clothing Segmentation

Men looking for formal and stylish party wear

Zodiac Clothing Target Market

Young urban business executives men

Zodiac Clothing Positioning

Premium Business shirts

Zodiac Clothing SWOT Analysis
Zodiac Clothing Strengths

Below are the Strengths in the SWOT Analysis of Zodiac Clothing:

1. Self- owned manufacturing and sourcing facilities as it owns almost 7 manufacturing units
2. Zod Clubwear is a popular sub-brand of Zodiac Clothing

3. Established strong standards for its products through various certifications like the TESTEX Zurich Certification
4. Presence across Asia and Europe. Has 16 offices spread across 5 countries
5. Zodiac sells to approximately 2000 multi-brand retailers and have over 80 exclusive Zodiac showrooms spread across

Zodiac Clothing Weaknesses

Here are the weaknesses in the Zodiac Clothing SWOT Analysis:

1. Limited penetration across Indian and global markets as compared to some leading brands

2. Brand visibility is lesser as compared to leading apparel brands

Zodiac Clothing Opportunities

Following are the Opportunities in Zodiac Clothing SWOT Analysis:

1.Increasing organized retail space which has huge potential of growth
2.Can target new business hubs through corporate tie-ups
3.Largely unsaturated market

4.To tap new avenues like online retailing

Zodiac Clothing Threats

The threats in the SWOT Analysis of Zodiac Clothing are as mentioned:

1. Entry of several foreign players through test marketing and strategic alliances
2.Govt tax policies to increase unit cost of product.

3. High bargaining power of buyers which means lower switching costs

4. Exposed to currency fluctuation risk which can affect its exports division

Zodiac Clothing Competition
Competitors

Below are the top 3 Zodiac Clothing competitors:

1.Grasim Industries
2.Arvind Mills
3.Raymond Limited


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Zodiac Clothing. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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