SWOT analysis of Zodiac Clothing analyses the brand by its strengths, weaknesses, opportunities & threats. In Zodiac Clothing SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Zodiac Clothing to benchmark its business & performance as compared to the competitors. Zodiac Clothing is one of the leading brands in the lifestyle and retail sector.
The table below lists the Zodiac Clothing SWOT (Strengths, Weaknesses, Opportunities, Threats), top Zodiac Clothing competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Zodiac Clothing Brand Analysis | |
---|---|
Parent Company |
Zodiac Clothing Company |
Category |
Apparel and Accessories |
Sector | |
Tagline/ Slogan |
Fine Tailoring; Are you game |
USP |
Relaxed look of shirts |
Zodiac Clothing STP | |
Segment |
Men looking for formal and stylish party wear |
Target Group |
Young urban business executives men |
Positioning |
Premium Business shirts |
SWOT Analysis of Zodiac Clothing | |
Zodiac Clothing Strengths |
Below are the Strengths in the SWOT Analysis of Zodiac Clothing: 1. Self- owned manufacturing and sourcing facilities as it owns almost 7 manufacturing units 3. Established strong standards for its products through various certifications like the TESTEX Zurich Certification |
Zodiac Clothing Weaknesses |
Here are the weaknesses in the Zodiac Clothing SWOT Analysis: 1. Limited penetration across Indian and global markets as compared to some leading brands 2. Brand visibility is lesser as compared to leading apparel brands |
Zodiac Clothing Opportunities |
Following are the Opportunities in Zodiac Clothing SWOT Analysis: 1.Increasing organized retail space which has huge potential of growth 4.To tap new avenues like online retailing |
Zodiac Clothing Threats |
The threats in the SWOT Analysis of Zodiac Clothing are as mentioned: 1. Entry of several foreign players through test marketing and strategic alliances 3. High bargaining power of buyers which means lower switching costs 4. Exposed to currency fluctuation risk which can affect its exports division |
Zodiac Clothing Competition | |
Zodiac Clothing Competitors |
Below are the top 3 competitors of Zodiac Clothing: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Zodiac Clothing. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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