Zodiac Clothing SWOT Analysis
Zodiac Clothing is one of the leading brands in the lifestyle and retail sector. Zodiac Clothing SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Zodiac Clothing:
Quick Glance:
Zodiac Clothing Strengths
- Self- owned manufacturing and sourcing facilities as it owns almost 7 manufacturing units
- Zod Clubwear is a popular sub-brand of Zodiac Clothing
- Established strong standards for its products through various certifications like the TESTEX Zurich Certification
- Presence across Asia and Europe. Has 16 offices spread across 5 countries
- Zodiac sells to approximately 2000 multi-brand retailers and have over 80 exclusive Zodiac showrooms spread across
Above are the strengths in the SWOT Analysis of Zodiac Clothing. The strengths of Zodiac Clothing looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Zodiac Clothing Weaknesses
- Limited penetration across Indian and global markets as compared to some leading brands
- Brand visibility is lesser as compared to leading apparel brands
These were the weaknesses in the Zodiac Clothing SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Zodiac Clothing Opportunities
- Increasing organized retail space which has huge potential of growth
- Can target new business hubs through corporate tie-ups
- Largely unsaturated market
- To tap new avenues like online retailing
Above we covered the opportunities in Zodiac Clothing SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Zodiac Clothing Threats
- Entry of several foreign players through test marketing and strategic alliances
- Govt tax policies to increase unit cost of product.
- High bargaining power of buyers which means lower switching costs
- Exposed to currency fluctuation risk which can affect its exports division
The threats in the SWOT Analysis of Zodiac Clothing are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Zodiac Clothing SWOT analysis.
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About Zodiac Clothing
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Zodiac Clothing Overview | |
|---|---|
| Parent Company |
Zodiac Clothing Company |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Fine Tailoring; Are you game |
| USP |
Relaxed look of shirts |
| Zodiac Clothing STP | |
| Segmentation |
Men looking for formal and stylish party wear |
| Target Market |
Young urban business executives men |
| Positioning |
Premium Business shirts |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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