Zodiac Clothing SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 9177

SWOT analysis of Zodiac Clothing analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Zodiac Clothing SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Zodiac Clothing to benchmark its business & performance as compared to the competitors and industry. Zodiac Clothing is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Zodiac Clothing competitors and elaborates Zodiac Clothing market segmentation, target group, positioning & Unique Selling Proposition (USP).

Zodiac Clothing SWOT, Competitors, Marketing STP & Brand analysis Table
Zodiac Clothing Brand Analysis
Parent Company

Zodiac Clothing Company

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Fine Tailoring; Are you game

USP

Relaxed look of shirts

Zodiac Clothing STP
Segment

Men looking for formal and stylish party wear

Target Group

Young urban business executives men

Positioning

Premium Business shirts

Zodiac Clothing SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Zodiac Clothing. Strengths are:

1. Self- owned manufacturing and sourcing facilities as it owns almost 7 manufacturing units
2. Zod Clubwear is a popular sub-brand of Zodiac Clothing

3. Established strong standards for its products through various certifications like the TESTEX Zurich Certification
4. Presence across Asia and Europe. Has 16 offices spread across 5 countries
5. Zodiac sells to approximately 2000 multi-brand retailers and have over 80 exclusive Zodiac showrooms spread across

Weaknesses

Here are the weaknesses in the Zodiac Clothing SWOT Analysis:

1. Limited penetration across Indian and global markets as compared to some leading brands

2. Brand visibility is lesser as compared to leading apparel brands

Opportunities

Following are the Opportunities in Zodiac Clothing SWOT Analysis:

1.Increasing organized retail space which has huge potential of growth
2.Can target new business hubs through corporate tie-ups
3.Largely unsaturated market

4.To tap new avenues like online retailing

Threats

The threats in the SWOT Analysis of Zodiac Clothing are as mentioned:

1. Entry of several foreign players through test marketing and strategic alliances
2.Govt tax policies to increase unit cost of product.

3. High bargaining power of buyers which means lower switching costs

4. Exposed to currency fluctuation risk which can affect its exports division

Zodiac Clothing Competition
Competitors

Below are the top 3 Zodiac Clothing competitors:

1.Grasim Industries
2.Arvind Mills
3.Raymond Limited

The brandguide table above concludes the Zodiac Clothing SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Zodiac Clothing. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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