Zodiac Clothing SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Zodiac Clothing Company

Apparel and Accessories

Lifestyle and Retail

Fine Tailoring; Are you game

Relaxed look of shirts

Men looking for formal and stylish party wear

Young urban business executives men

Premium Business shirts

Below are the Strengths in the SWOT Analysis of Zodiac Clothing:

1. Self- owned manufacturing and sourcing facilities as it owns almost 7 manufacturing units
2. Zod Clubwear is a popular sub-brand of Zodiac Clothing

3. Established strong standards for its products through various certifications like the TESTEX Zurich Certification
4. Presence across Asia and Europe. Has 16 offices spread across 5 countries
5. Zodiac sells to approximately 2000 multi-brand retailers and have over 80 exclusive Zodiac showrooms spread across

Here are the weaknesses in the Zodiac Clothing SWOT Analysis:

1. Limited penetration across Indian and global markets as compared to some leading brands

2. Brand visibility is lesser as compared to leading apparel brands

Following are the Opportunities in Zodiac Clothing SWOT Analysis:

1.Increasing organized retail space which has huge potential of growth
2.Can target new business hubs through corporate tie-ups
3.Largely unsaturated market

4.To tap new avenues like online retailing

The threats in the SWOT Analysis of Zodiac Clothing are as mentioned:

1. Entry of several foreign players through test marketing and strategic alliances
2.Govt tax policies to increase unit cost of product.

3. High bargaining power of buyers which means lower switching costs

4. Exposed to currency fluctuation risk which can affect its exports division

Below are the top 3 Zodiac Clothing competitors:

1.Grasim Industries
2.Arvind Mills
3.Raymond Limited