Published in Lifestyle and Retail category by MBA Skool Team
Zodiac Clothing is one of the leading brands in the lifestyle and retail sector. Zodiac Clothing SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Zodiac Clothing:
Self- owned manufacturing and sourcing facilities as it owns almost 7 manufacturing units
Zod Clubwear is a popular sub-brand of Zodiac Clothing
Established strong standards for its products through various certifications like the TESTEX Zurich Certification
Presence across Asia and Europe. Has 16 offices spread across 5 countries
Zodiac sells to approximately 2000 multi-brand retailers and have over 80 exclusive Zodiac showrooms spread across
Above are the strengths in the SWOT Analysis of Zodiac Clothing. The strengths of Zodiac Clothing looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Zodiac Clothing Weaknesses
Limited penetration across Indian and global markets as compared to some leading brands
Brand visibility is lesser as compared to leading apparel brands
These were the weaknesses in the Zodiac Clothing SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Zodiac Clothing Opportunities
Increasing organized retail space which has huge potential of growth
Can target new business hubs through corporate tie-ups
Largely unsaturated market
To tap new avenues like online retailing
Above we covered the opportunities in Zodiac Clothing SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Zodiac Clothing Threats
Entry of several foreign players through test marketing and strategic alliances
Govt tax policies to increase unit cost of product.
High bargaining power of buyers which means lower switching costs
Exposed to currency fluctuation risk which can affect its exports division
The threats in the SWOT Analysis of Zodiac Clothing are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Zodiac Clothing. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute