Anna Sui SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Anna Sui SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Anna Sui, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Anna Sui to benchmark its business & performance as compared to the competitors, and make strategic improvements. Anna Sui is one of the leading brands in the lifestyle and retail sector.

The article below lists the Anna Sui SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Anna Sui SWOT Analysis:

SWOT Analysis of Anna Sui

For Anna Sui, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Anna Sui Strengths

The strengths of Anna Sui looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Anna Sui :

1. Stores in over 50 countries and are also widely distributed at leading department stores worldwide

2. Nail color is the biggest strength as it offers variance in colors and is long-lasting

3. Create their own brand (unique)

4. Store design, store staff trained

5. Product style combined with Western culture, and  constantly  push  new opportunities
6.The product range is extensive (Makeup, Skincare, perfumes, clothing,  boutique)

Anna Sui Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Anna Sui SWOT Analysis:

1.High price as compared to some other brands

2.Brand presence is limited compared to its competitors

Anna Sui Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Anna Sui SWOT Analysis:

1.Asian market demand is high

2.Present in 30 countries, and has more than 300 sales outlets

German wella AG, signed a perfume Protocol (quality assurance)

3. Cooperation with the South Korean mobile phone maker Samsung launched the Anna Sui style phone

Anna Sui Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Anna Sui are as mentioned:

1.The market of counterfeit/ fake imitation goods is increasing

2. Brand does not have international visibility hence brand value might dilute

Anna Sui Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Anna Sui:

1.Betsey Johnson

2. Pauls boutiques

3. Chanel

Hence this concludes the Anna Sui SWOT analysis.

Continue reading more about the brand/company.

About Anna Sui

Anna Sui Overview
Parent Company

Anna Sui Corporation


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Shine like a movie star with Anna sui


Unique Style & Packaging

Anna Sui STP

Cosmetics, fashion and perfumes

Target Market

Fashion centric urban upper-middle class


Timeless designs and ability to transcend era with historical and culturally inspired collections

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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