Anna Sui SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 6885

SWOT Analysis of Anna Sui with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Anna Sui

Parent Company

Anna Sui Corporation


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Shine like a movie star with Anna sui


Unique Style & Packaging

Anna Sui STP


Cosmetics, fashion and perfumes

Target Group

Fashion centric urban upper-middle class


Timeless designs and ability to transcend era with historical and culturally inspired collections

Anna Sui SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Anna Sui :

1. Stores in over 50 countries and are also widely distributed at leading department stores worldwide

2. Nail color is the biggest strength as it offers variance in colors and is long-lasting

3. Create their own brand (unique)

4. Store design, store staff trained

5. Product style combined with Western culture, and  constantly  push  new opportunities
6.The product range is extensive (Makeup, Skincare, perfumes, clothing,  boutique)


1.High price as compared to some other brands

2.Brand presence is limited compared to its competitors


1.Asian market demand is high

2.Present in 30 countries, and has more than 300 sales outlets

German wella AG, signed a perfume Protocol (quality assurance)

3. Cooperation with the South Korean mobile phone maker Samsung launched the Anna Sui style phone


1.The market of counterfeit/ fake imitation goods is increasing

2. Brand does not have international visibility hence brand value might dilute

Anna Sui Competition


Below are the 3 main Anna Sui competitors :

1.Betsey Johnson

2. Pauls boutiques

3. Chanel

The brandguide table above concludes the Anna Sui SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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