Anna Sui SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Here is a detailed SWOT analysis of Anna Sui covering strengths, weaknesses, opportunities and threats.

Anna Sui Strengths

  1. Stores in over 50 countries and are also widely distributed at leading department stores worldwide
  2. Nail color is the biggest strength as it offers variance in colors and is long-lasting
  3. Create their own brand (unique)
  4. Store design, store staff trained
  5. Product style combined with Western culture, and  constantly push  new opportunities
  6. The product range is extensive (Makeup, Skincare, perfumes, clothing,boutique)

Above are the strengths in the SWOT Analysis of Anna Sui. The strengths of Anna Sui looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Anna Sui Weaknesses

  1. High price as compared to some other brands
  2. Brand presence is limited compared to its competitors

These were the weaknesses in the Anna Sui SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Anna Sui Opportunities

  1. Asian market demand is high
  2. Present in 30 countries, and has more than 300 sales outlets
  3. German wella AG, signed a perfume Protocol (quality assurance)
  4. Cooperation with the South Korean mobile phone maker Samsung launched the Anna Sui style phone

Above we covered the opportunities in Anna Sui SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Anna Sui Threats

  1. The market of counterfeit/ fake imitation goods is increasing
  2. Brand does not have international visibility hence brand value might dilute

The threats in the SWOT Analysis of Anna Sui are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Anna Sui SWOT analysis.

Continue reading more about the brand/company.

About Anna Sui

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Anna Sui Overview
Parent Company

Anna Sui Corporation

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Shine like a movie star with Anna sui

USP

Unique Style & Packaging

Anna Sui STP
Segmentation

Cosmetics, fashion and perfumes

Target Market

Fashion centric urban upper-middle class

Positioning

Timeless designs and ability to transcend era with historical and culturally inspired collections


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Anna Sui. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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