Anna Sui SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Anna Sui analyses the brand by its strengths, weaknesses, opportunities & threats. In Anna Sui SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Anna Sui to benchmark its business & performance as compared to the competitors. Anna Sui is one of the leading brands in the lifestyle and retail sector.

The table below lists the Anna Sui SWOT (Strengths, Weaknesses, Opportunities, Threats), top Anna Sui competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Anna Sui SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Anna Sui Brand Analysis
Parent Company

Anna Sui Corporation


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Shine like a movie star with Anna sui


Unique Style & Packaging

Anna Sui STP

Cosmetics, fashion and perfumes

Target Group

Fashion centric urban upper-middle class


Timeless designs and ability to transcend era with historical and culturally inspired collections

SWOT Analysis of Anna Sui
Anna Sui Strengths

Below are the Strengths in the SWOT Analysis of Anna Sui:

1. Stores in over 50 countries and are also widely distributed at leading department stores worldwide

2. Nail color is the biggest strength as it offers variance in colors and is long-lasting

3. Create their own brand (unique)

4. Store design, store staff trained

5. Product style combined with Western culture, and  constantly  push  new opportunities
6.The product range is extensive (Makeup, Skincare, perfumes, clothing,  boutique)

Anna Sui Weaknesses

Here are the weaknesses in the Anna Sui SWOT Analysis:

1.High price as compared to some other brands

2.Brand presence is limited compared to its competitors

Anna Sui Opportunities

Following are the Opportunities in Anna Sui SWOT Analysis:

1.Asian market demand is high

2.Present in 30 countries, and has more than 300 sales outlets

German wella AG, signed a perfume Protocol (quality assurance)

3. Cooperation with the South Korean mobile phone maker Samsung launched the Anna Sui style phone

Anna Sui Threats

The threats in the SWOT Analysis of Anna Sui are as mentioned:

1.The market of counterfeit/ fake imitation goods is increasing

2. Brand does not have international visibility hence brand value might dilute

Anna Sui Competition
Anna Sui Competitors

Below are the top 3 competitors of Anna Sui:

1.Betsey Johnson

2. Pauls boutiques

3. Chanel

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Anna Sui. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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