Anna Sui SWOT Analysis, Competitors & USP

Anna Sui Corporation

Apparel and Accessories

Lifestyle and Retail

Shine like a movie star with Anna sui

Unique Style & Packaging

Cosmetics, fashion and perfumes

Fashion centric urban upper-middle class

Timeless designs and ability to transcend era with historical and culturally inspired collections

Below are the Strengths in the SWOT Analysis of Anna Sui:

1. Stores in over 50 countries and are also widely distributed at leading department stores worldwide

2. Nail color is the biggest strength as it offers variance in colors and is long-lasting

3. Create their own brand (unique)

4. Store design, store staff trained

5. Product style combined with Western culture, and  constantly  push  new opportunities
6.The product range is extensive (Makeup, Skincare, perfumes, clothing,  boutique)

Here are the weaknesses in the Anna Sui SWOT Analysis:

1.High price as compared to some other brands

2.Brand presence is limited compared to its competitors

Following are the Opportunities in Anna Sui SWOT Analysis:

1.Asian market demand is high

2.Present in 30 countries, and has more than 300 sales outlets

German wella AG, signed a perfume Protocol (quality assurance)

3. Cooperation with the South Korean mobile phone maker Samsung launched the Anna Sui style phone

The threats in the SWOT Analysis of Anna Sui are as mentioned:

1.The market of counterfeit/ fake imitation goods is increasing

2. Brand does not have international visibility hence brand value might dilute

Below are the top 3 competitors of Anna Sui:

1.Betsey Johnson

2. Pauls boutiques

3. Chanel