Arrow Shirts SWOT Analysis, Competitors & USP

Arrow Shirts SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Arrow Shirts, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Arrow Shirts to benchmark its business & performance as compared to the competitors, and make strategic improvements. Arrow Shirts is one of the leading brands in the lifestyle and retail sector.

The article below lists the Arrow Shirts SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Arrow Shirts SWOT Analysis:

SWOT Analysis of Arrow Shirts

For Arrow Shirts, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Arrow Shirts Strengths

The strengths of Arrow Shirts looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Arrow Shirts :

1. Excellent Products in terms of Quality and the market reach

2. It has a Premium Brand Image

3. Huge Brand Equity and Awareness of the brand
4. Arrow is licensed in over 55 countries and offers clothing for men, women and children
5. Good branding and advertising through TVC and print ads

Arrow Shirts Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Arrow Shirts SWOT Analysis:

1. Tough competition means limited market share
2. Due to many options to customer, brand loyalty is less and brand switching is high

Arrow Shirts Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Arrow Shirts SWOT Analysis:

1.The Dealer Base is small  -  thus it is easier to build an emotional connection with the customers

2.Customers are upgrading themselves, as the standard of living improves more people are now preferring branded and premium shirts
3. Global penetration with tie-ups would be beneficial
4. Tie-ups with offices, corporate etc

Arrow Shirts Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Arrow Shirts are as mentioned:

1.Huge competition with many new brands in market

2.Less switching cost for the consumers because of price wars and less differentiation

Arrow Shirts Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Arrow Shirts:

1. Zodiac Clothing

2. Colorplus

3. Park Avenue
4. Van Heusen

Hence this concludes the Arrow Shirts SWOT analysis.

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About Arrow Shirts

Arrow Shirts Overview
Parent Company	Phillipe Van Heusan
Category	Premium
Sector	Lifestyle and Retail
Tagline/ Slogan	The Finest Shirt You'll Ever Put On; Authentic American style
USP	Quality and finish. Arrow is famous for its ultra- formal shirts.
Arrow Shirts STP
Segmentation	People who want to be in vogue and formal dressing as a lifestyle
Target Market	Urban males from the middle and upper-middle class
Positioning	Arrow customer continues to represent great values such as freedom, adventure, individual expression, and style through out the world

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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