Published in Lifestyle and Retail category by MBA Skool Team
Arrow Shirts is one of the leading brands in the lifestyle and retail sector. Arrow Shirts SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Arrow Shirts:
Excellent Products in terms of Quality and the market reach
It has a Premium Brand Image
Huge Brand Equity and Awareness of the brand
Arrow is licensed in over 55 countries and offers clothing for men, women and children
Good branding and advertising through TVC and print ads
Above are the strengths in the SWOT Analysis of Arrow Shirts. The strengths of Arrow Shirts looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Arrow Shirts Weaknesses
Tough competition means limited market share
Due to many options to customer, brand loyalty is less and brand switching is high
These were the weaknesses in the Arrow Shirts SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Arrow Shirts Opportunities
The Dealer Base is small -thus it is easier to build an emotional connection with the customers
Customers are upgrading themselves, as the standard of living improves more people are now preferring branded and premium shirts
Global penetration with tie-ups would be beneficial
Tie-ups with offices, corporate etc
Above we covered the opportunities in Arrow Shirts SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Arrow Shirts Threats
Huge competition with many new brands in market
Less switching cost for the consumers because of price wars and less differentiation
The threats in the SWOT Analysis of Arrow Shirts are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
The Finest Shirt You'll Ever Put On; Authentic American style
Quality and finish. Arrow is famous for its ultra- formal shirts.
Arrow Shirts STP
People who want to be in vogue and formal dressing as a lifestyle
Urban males from the middle and upper-middle class
Arrow customer continues to represent great values such as freedom, adventure, individual expression, and style through out the world
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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