Arrow Shirts SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Arrow Shirts analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Arrow Shirts SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Arrow Shirts to benchmark its business & performance as compared to the competitors and industry. As of 2020, Arrow Shirts is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Arrow Shirts competitors and includes Arrow Shirts target market, segmentation, positioning & Unique Selling Proposition (USP).

Arrow Shirts SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Arrow Shirts Brand Analysis
Parent Company

Phillipe Van Heusan




Lifestyle and Retail

Tagline/ Slogan

The Finest Shirt You'll Ever Put On; Authentic American style


Quality and finish. Arrow is famous for its ultra- formal shirts.

Arrow Shirts STP
Arrow Shirts Segmentation

People who want to be in vogue and formal dressing as a lifestyle

Arrow Shirts Target Market

Urban males from the middle and upper-middle class

Arrow Shirts Positioning

Arrow customer continues to represent great values such as freedom, adventure, individual expression, and style through out the world

Arrow Shirts SWOT Analysis
Arrow Shirts Strengths

Below are the Strengths in the SWOT Analysis of Arrow Shirts:

1. Excellent Products in terms of Quality and the market reach

2. It has a Premium Brand Image

3. Huge Brand Equity and Awareness of the brand
4. Arrow is licensed in over 55 countries and offers clothing for men, women and children
5. Good branding and advertising through TVC and print ads

Arrow Shirts Weaknesses

Here are the weaknesses in the Arrow Shirts SWOT Analysis:

1. Tough competition means limited market share
2. Due to many options to customer, brand loyalty is less and brand switching is high

Arrow Shirts Opportunities

Following are the Opportunities in Arrow Shirts SWOT Analysis:

1.The Dealer Base is small  -  thus it is easier to build an emotional connection with the customers

2.Customers are upgrading themselves, as the standard of living improves more people are now preferring branded and premium shirts
3. Global penetration with tie-ups would be beneficial
4. Tie-ups with offices, corporate etc

Arrow Shirts Threats

The threats in the SWOT Analysis of Arrow Shirts are as mentioned:

1.Huge competition with many new brands in market

2.Less switching cost for the consumers because of price wars and less differentiation

Arrow Shirts Competition

Below are the top 4 Arrow Shirts competitors:

1. Zodiac Clothing

2. Colorplus

3. Park Avenue
4. Van Heusen

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Arrow Shirts. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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