DKNY Donna Karan New York SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of DKNY Donna Karan New York analyses the brand by its strengths, weaknesses, opportunities & threats. In DKNY Donna Karan New York SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like DKNY Donna Karan New York to benchmark its business & performance as compared to the competitors. DKNY Donna Karan New York is one of the leading brands in the lifestyle and retail sector.

The article below lists the DKNY Donna Karan New York SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the DKNY Donna Karan New York SWOT Analysis:

SWOT Analysis of DKNY Donna Karan New York

For DKNY Donna Karan New York, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

DKNY Donna Karan New York Strengths

The strengths of DKNY Donna Karan New York looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of DKNY Donna Karan New York :

1. Leading Fashion designer in America and creator of Donna Karan New york and DKNY

2. Labeled as innovative and world-class fashion designer whose clothes worn by many famous personalities

3. DKNY known for its excellent branding and advertising

4. Global Presence including China, Canada, Dubai

5. Provides Online Shopping with international fashion clothing

6. Different product line range from jeans, accessories, shoes, underwear, baby clothing, Fragrancealso products for men

7. Brand extension under the name DKNY like DKNY jeans, DKNY baby, DKNY kid, DKNY LIFE etc.

8. Donna Karan won many awards like lifetime achievement, menswear, women-wear designer

DKNY Donna Karan New York Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the DKNY Donna Karan New York SWOT Analysis:

1. Still trying to penetrate into the international market

2. Controversy for using fur of animals for preparing fur coats
3. Fake imitations affect brand and sales

DKNY Donna Karan New York Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in DKNY Donna Karan New York SWOT Analysis:

1. Expansion of business in growing economies like Asia, Africa etc.

2.Use of latest technology by spending more on it which gives digital presence

3.Understanding the needs and doing penetration in emerging market

DKNY Donna Karan New York Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of DKNY Donna Karan New York are as mentioned:

1.Other retailers with similar patters who have many SKU

2.Countries weakening economy affects the consumer spending on luxury brands

3.Local market offers same clothing at lesser price with discounting on quality

4.Ideas can be easily copied by other players

DKNY Donna Karan New York Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of DKNY Donna Karan New York:


2. Giorgio Armani

Hence this concludes the DKNY Donna Karan New York SWOT analysis.

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About DKNY Donna Karan New York

DKNY Donna Karan New York Overview
Parent Company

Louis Vuitton Moet Hennessy (LVMH)


Apparel and accessories


Lifestyle and Retail

Tagline/ Slogan

Be Delicious


Practical, comfortable, refined clothing

DKNY Donna Karan New York STP

Women and men who look for simple, casual clothing with affordable price

Target Market

Middle aged Women, men and kids from upper class


Luxury Fashion retailer

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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