DKNY Donna Karan New York SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of DKNY Donna Karan New York analyses the brand by its strengths, weaknesses, opportunities & threats. In DKNY Donna Karan New York SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like DKNY Donna Karan New York to benchmark its business & performance as compared to the competitors. DKNY Donna Karan New York is one of the leading brands in the lifestyle and retail sector.

The table below lists the DKNY Donna Karan New York SWOT (Strengths, Weaknesses, Opportunities, Threats), top DKNY Donna Karan New York competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

DKNY Donna Karan New York SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
DKNY Donna Karan New York Brand Analysis
Parent Company

Louis Vuitton Moet Hennessy (LVMH)

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Be Delicious

USP

Practical, comfortable, refined clothing

DKNY Donna Karan New York STP
Segment

Women and men who look for simple, casual clothing with affordable price

Target Group

Middle aged Women, men and kids from upper class

Positioning

Luxury Fashion retailer

SWOT Analysis of DKNY Donna Karan New York
DKNY Donna Karan New York Strengths

Below are the Strengths in the SWOT Analysis of DKNY Donna Karan New York:

1. Leading Fashion designer in America and creator of Donna Karan New york and DKNY

2. Labeled as innovative and world-class fashion designer whose clothes worn by many famous personalities

3. DKNY known for its excellent branding and advertising

4. Global Presence including China, Canada, Dubai

5. Provides Online Shopping with international fashion clothing

6. Different product line range from jeans, accessories, shoes, underwear, baby clothing, Fragrancealso products for men

7. Brand extension under the name DKNY like DKNY jeans, DKNY baby, DKNY kid, DKNY LIFE etc.

8. Donna Karan won many awards like lifetime achievement, menswear, women-wear designer

DKNY Donna Karan New York Weaknesses

Here are the weaknesses in the DKNY Donna Karan New York SWOT Analysis:

1. Still trying to penetrate into the international market

2. Controversy for using fur of animals for preparing fur coats
3. Fake imitations affect brand and sales

DKNY Donna Karan New York Opportunities

Following are the Opportunities in DKNY Donna Karan New York SWOT Analysis:

1. Expansion of business in growing economies like Asia, Africa etc.

2.Use of latest technology by spending more on it which gives digital presence

3.Understanding the needs and doing penetration in emerging market

DKNY Donna Karan New York Threats

The threats in the SWOT Analysis of DKNY Donna Karan New York are as mentioned:

1.Other retailers with similar patters who have many SKU

2.Countries weakening economy affects the consumer spending on luxury brands

3.Local market offers same clothing at lesser price with discounting on quality

4.Ideas can be easily copied by other players

DKNY Donna Karan New York Competition
DKNY Donna Karan New York Competitors

Below are the top 2 competitors of DKNY Donna Karan New York:

1.ANN INC.

2. Giorgio Armani


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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