DKNY Donna Karan New York SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 13209

SWOT analysis of DKNY Donna Karan New York analyses the brand/company with its strengths, weaknesses, opportunities & threats. DKNY Donna Karan New York is one of the leading brands in the lifestyle and retail sector. The table below also lists the top DKNY Donna Karan New York competitors and elaborates DKNY Donna Karan New York segmentation, targeting, positioning & USP.

DKNY Donna Karan New York

Parent Company

Louis Vuitton Moet Hennessy (LVMH)


Apparel and accessories


Lifestyle and Retail

Tagline/ Slogan

Be Delicious


Practical, comfortable, refined clothing

DKNY Donna Karan New York STP


Women and men who look for simple, casual clothing with affordable price

Target Group

Middle aged Women, men and kids from upper class


Luxury Fashion retailer

DKNY Donna Karan New York SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of DKNY Donna Karan New York. Strengths are:

1. Leading Fashion designer in America and creator of Donna Karan New york and DKNY

2. Labeled as innovative and world-class fashion designer whose clothes worn by many famous personalities

3. DKNY known for its excellent branding and advertising

4. Global Presence including China, Canada, Dubai

5. Provides Online Shopping with international fashion clothing

6. Different product line range from jeans, accessories, shoes, underwear, baby clothing, Fragrancealso products for men

7. Brand extension under the name DKNY like DKNY jeans, DKNY baby, DKNY kid, DKNY LIFE etc.

8. Donna Karan won many awards like lifetime achievement, menswear, women-wear designer


Here are the weaknesses in the DKNY Donna Karan New York SWOT Analysis:

1. Still trying to penetrate into the international market

2. Controversy for using fur of animals for preparing fur coats
3. Fake imitations affect brand and sales


Following are the Opportunities in DKNY Donna Karan New York SWOT Analysis:

1. Expansion of business in growing economies like Asia, Africa etc.

2.Use of latest technology by spending more on it which gives digital presence

3.Understanding the needs and doing penetration in emerging market


The threats in the SWOT Analysis of DKNY Donna Karan New York are as mentioned:

1.Other retailers with similar patters who have many SKU

2.Countries weakening economy affects the consumer spending on luxury brands

3.Local market offers same clothing at lesser price with discounting on quality

4.Ideas can be easily copied by other players

DKNY Donna Karan New York Competition


Below are the top 2 DKNY Donna Karan New York competitors:


2. Giorgio Armani

The brandguide table above concludes the DKNY Donna Karan New York SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to DKNY Donna Karan New York. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: