Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of FabIndia analyses the brand by its strengths, weaknesses, opportunities & threats. In FabIndia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like FabIndia to benchmark its business & performance as compared to the competitors. FabIndia is one of the leading brands in the lifestyle and retail sector.
The table below lists the FabIndia SWOT (Strengths, Weaknesses, Opportunities, Threats), top FabIndia competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Men, women who want to buy complete Indian products.
Urban upper and middle class families.
Lifestyle brand which is Indian at heart.
SWOT Analysis of FabIndia
Below are the Strengths in the SWOT Analysis of FabIndia:
1. The brand has maintained its Indianness with the authenticity of hand-woven fabric for over years 2. The brand has provided sustainable employment for the skilled artisans in rural areas 3. The autonomy given to employees has helped induce accountability among them 4. The fact that the brand strongly believes in word of mouth marketing which has proved very effective as the brand does not advertise
Here are the weaknesses in the FabIndia SWOT Analysis:
1. The brand is losing out on attracting new customers as it hugely depends on repeat purchases 2. Not enough experienced personnel to push FABINDIA towards growth in the retail sector 3. Limited global penetration despite huge potential in NRI market
Following are the Opportunities in FabIndia SWOT Analysis:
1.The brand needs to tap the potential of organic foods by creating awareness about their merits. 2. Display of FABINDIA products in MBO’s and collaborating with various construction groups would give greater visibility to the brand 3. Geographic expansion in US and UK with huge Indian population
The threats in the SWOT Analysis of FabIndia are as mentioned:
1.Unorganized local players can be a serious threat to the brand 2. Development of state owned co-operatives in the same segment can be serious competition 3.Consumers tilt towards foreign brands in the lifestyle segment
Below are the top 3 competitors of FabIndia:
1. Cotton Emporium 2. Khadi Gram Udyog 3. Good Earth
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to FabIndia. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute