SWOT analysis of FabIndia analyses the brand by its strengths, weaknesses, opportunities & threats. In FabIndia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like FabIndia to benchmark its business & performance as compared to the competitors. FabIndia is one of the leading brands in the lifestyle and retail sector.
The table below lists the FabIndia SWOT (Strengths, Weaknesses, Opportunities, Threats), top FabIndia competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
FabIndia Brand Analysis | |
---|---|
Parent Company |
Fabindia Overseas Pvt. Ltd |
Category |
Apparel and Accessories |
Sector | |
Tagline/ Slogan |
Celebrate India |
USP |
Completely Indian products |
FabIndia STP | |
Segment |
Men, women who want to buy complete Indian products. |
Target Group |
Urban upper and middle class families. |
Positioning |
Lifestyle brand which is Indian at heart. |
SWOT Analysis of FabIndia | |
FabIndia Strengths |
Below are the Strengths in the SWOT Analysis of FabIndia: 1. The brand has maintained its Indianness with the authenticity of hand-woven fabric for over years |
FabIndia Weaknesses |
Here are the weaknesses in the FabIndia SWOT Analysis: 1. The brand is losing out on attracting new customers as it hugely depends on repeat purchases |
FabIndia Opportunities |
Following are the Opportunities in FabIndia SWOT Analysis: 1.The brand needs to tap the potential of organic foods by creating awareness about their merits. |
FabIndia Threats |
The threats in the SWOT Analysis of FabIndia are as mentioned: 1.Unorganized local players can be a serious threat to the brand |
FabIndia Competition | |
FabIndia Competitors |
Below are the top 3 competitors of FabIndia: 1. Cotton Emporium |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to FabIndia. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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