FabIndia SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 14314

SWOT Analysis of FabIndia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Fabindia Overseas Pvt. Ltd


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Celebrate India


Completely Indian products



Men, women who want to buy complete Indian products.

Target Group

Urban upper and middle class families.


Lifestyle brand which is Indian at heart.

SWOT Analysis


1. The brand has maintained its Indianness with the authenticity of hand-woven fabric for over years
2. The brand has provided sustainable employment for the skilled artisans in rural areas
3. The autonomy given to employees has helped induce accountability among them
4. The fact that the brand strongly believes in word of mouth marketing which has proved very effective as the brand does not advertise


1.  The brand is losing out on attracting new customers as it hugely depends on repeat purchases
2. Not enough experienced personnel to push FABINDIA towards growth in the retail sector
3. Limited global penetration despite huge potential in NRI market


1.The brand needs to tap the potential of organic foods by creating awareness about their merits.
2. Display of FABINDIA products in MBO’s and collaborating with various construction groups would give greater visibility to the brand
3. Geographic expansion in US and UK with huge Indian population


1.Unorganized local players can be a serious threat to the brand
2. Development of state owned co-operatives in the same segment can be serious competition
3.Consumers tilt towards foreign brands in the lifestyle segment



1. Cotton Emporium
2. Khadi Gram Udyog
3. Good Earth

The table above concludes the FabIndia SWOT analysis along with its marketing and brand parameters.


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