FabIndia SWOT Analysis
Here is a detailed SWOT analysis of FabIndia covering strengths, weaknesses, opportunities and threats.
FabIndia Strengths
- The brand has maintained its Indianness with the authenticity of hand-woven fabric for over years
- The brand has provided sustainable employment for the skilled artisans in rural areas
- The autonomy given to employees has helped induce accountability among them
- The fact that the brand strongly believes in word of mouth marketing which has proved very effective as the brand does not advertise
Above are the strengths in the SWOT Analysis of FabIndia. The strengths of FabIndia looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
FabIndia Weaknesses
- The brand is losing out on attracting new customers as it hugely depends on repeat purchases
- Not enough experienced personnel to push FABINDIA towards growth in the retail sector
- Limited global penetration despite huge potential in NRI market
These were the weaknesses in the FabIndia SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
FabIndia Opportunities
- The brand needs to tap the potential of organic foods by creating awareness about their merits.
- Display of FABINDIA products in MBO’s and collaborating with various construction groups would give greater visibility to the brand
- Geographic expansion in US and UK with huge Indian population
Above we covered the opportunities in FabIndia SWOT Analysis. The opportunities for any brand can include prospects of future growth.
FabIndia Threats
- Unorganized local players can be a serious threat to the brand
- Development of state owned co-operatives in the same segment can be serious competition
- Consumers tilt towards foreign brands in the lifestyle segment
The threats in the SWOT Analysis of FabIndia are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the FabIndia SWOT analysis.
About FabIndia
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| FabIndia Overview | |
|---|---|
| Parent Company |
Fabindia Overseas Pvt. Ltd |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Celebrate India |
| USP |
Completely Indian products |
| FabIndia STP | |
| Segmentation |
Men, women who want to buy complete Indian products. |
| Target Market |
Urban upper and middle class families. |
| Positioning |
Lifestyle brand which is Indian at heart. |
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