Published in Lifestyle and Retail category by MBA Skool Team
FabIndia is one of the leading brands in the lifestyle and retail sector. FabIndia SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of FabIndia:
The brand has maintained its Indianness with the authenticity of hand-woven fabric for over years
The brand has provided sustainable employment for the skilled artisans in rural areas
The autonomy given to employees has helped induce accountability among them
The fact that the brand strongly believes in word of mouth marketing which has proved very effective as the brand does not advertise
Above are the strengths in the SWOT Analysis of FabIndia. The strengths of FabIndia looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The brand is losing out on attracting new customers as it hugely depends on repeat purchases
Not enough experienced personnel to push FABINDIA towards growth in the retail sector
Limited global penetration despite huge potential in NRI market
These were the weaknesses in the FabIndia SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The brand needs to tap the potential of organic foods by creating awareness about their merits.
Display of FABINDIA products in MBO’s and collaborating with various construction groups would give greater visibility to the brand
Geographic expansion in US and UK with huge Indian population
Above we covered the opportunities in FabIndia SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Unorganized local players can be a serious threat to the brand
Development of state owned co-operatives in the same segment can be serious competition
Consumers tilt towards foreign brands in the lifestyle segment
The threats in the SWOT Analysis of FabIndia are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the FabIndia SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
Men, women who want to buy complete Indian products.
Urban upper and middle class families.
Lifestyle brand which is Indian at heart.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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