FabIndia SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of FabIndia analyses the brand by its strengths, weaknesses, opportunities & threats. In FabIndia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like FabIndia to benchmark its business & performance as compared to the competitors. FabIndia is one of the leading brands in the lifestyle and retail sector.

The table below lists the FabIndia SWOT (Strengths, Weaknesses, Opportunities, Threats), top FabIndia competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

FabIndia SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
FabIndia Brand Analysis
Parent Company

Fabindia Overseas Pvt. Ltd


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Celebrate India


Completely Indian products

FabIndia STP

Men, women who want to buy complete Indian products.

Target Group

Urban upper and middle class families.


Lifestyle brand which is Indian at heart.

SWOT Analysis of FabIndia
FabIndia Strengths

Below are the Strengths in the SWOT Analysis of FabIndia:

1. The brand has maintained its Indianness with the authenticity of hand-woven fabric for over years
2. The brand has provided sustainable employment for the skilled artisans in rural areas
3. The autonomy given to employees has helped induce accountability among them
4. The fact that the brand strongly believes in word of mouth marketing which has proved very effective as the brand does not advertise

FabIndia Weaknesses

Here are the weaknesses in the FabIndia SWOT Analysis:

1.  The brand is losing out on attracting new customers as it hugely depends on repeat purchases
2. Not enough experienced personnel to push FABINDIA towards growth in the retail sector
3. Limited global penetration despite huge potential in NRI market

FabIndia Opportunities

Following are the Opportunities in FabIndia SWOT Analysis:

1.The brand needs to tap the potential of organic foods by creating awareness about their merits.
2. Display of FABINDIA products in MBO’s and collaborating with various construction groups would give greater visibility to the brand
3. Geographic expansion in US and UK with huge Indian population

FabIndia Threats

The threats in the SWOT Analysis of FabIndia are as mentioned:

1.Unorganized local players can be a serious threat to the brand
2. Development of state owned co-operatives in the same segment can be serious competition
3.Consumers tilt towards foreign brands in the lifestyle segment

FabIndia Competition
FabIndia Competitors

Below are the top 3 competitors of FabIndia:

1. Cotton Emporium
2. Khadi Gram Udyog
3. Good Earth

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to FabIndia. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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