FabIndia SWOT Analysis, Competitors & USP

Fabindia Overseas Pvt. Ltd

Apparel and Accessories

Lifestyle and Retail

Celebrate India

Completely Indian products

Men, women who want to buy complete Indian products.

Urban upper and middle class families.

Lifestyle brand which is Indian at heart.

Below are the Strengths in the SWOT Analysis of FabIndia:

1. The brand has maintained its Indianness with the authenticity of hand-woven fabric for over years
2. The brand has provided sustainable employment for the skilled artisans in rural areas
3. The autonomy given to employees has helped induce accountability among them
4. The fact that the brand strongly believes in word of mouth marketing which has proved very effective as the brand does not advertise

Here are the weaknesses in the FabIndia SWOT Analysis:

1.  The brand is losing out on attracting new customers as it hugely depends on repeat purchases
2. Not enough experienced personnel to push FABINDIA towards growth in the retail sector
3. Limited global penetration despite huge potential in NRI market

Following are the Opportunities in FabIndia SWOT Analysis:

1.The brand needs to tap the potential of organic foods by creating awareness about their merits.
2. Display of FABINDIA products in MBO’s and collaborating with various construction groups would give greater visibility to the brand
3. Geographic expansion in US and UK with huge Indian population

The threats in the SWOT Analysis of FabIndia are as mentioned:

1.Unorganized local players can be a serious threat to the brand
2. Development of state owned co-operatives in the same segment can be serious competition
3.Consumers tilt towards foreign brands in the lifestyle segment

Below are the top 3 competitors of FabIndia:

1. Cotton Emporium
2. Khadi Gram Udyog
3. Good Earth