FabIndia SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

FabIndia SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of FabIndia, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like FabIndia to benchmark its business & performance as compared to the competitors, and make strategic improvements. FabIndia is one of the leading brands in the lifestyle and retail sector.

The article below lists the FabIndia SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the FabIndia SWOT Analysis:

SWOT Analysis of FabIndia

For FabIndia, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

FabIndia Strengths

The strengths of FabIndia looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of FabIndia :

1. The brand has maintained its Indianness with the authenticity of hand-woven fabric for over years
2. The brand has provided sustainable employment for the skilled artisans in rural areas
3. The autonomy given to employees has helped induce accountability among them
4. The fact that the brand strongly believes in word of mouth marketing which has proved very effective as the brand does not advertise

FabIndia Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the FabIndia SWOT Analysis:

1.  The brand is losing out on attracting new customers as it hugely depends on repeat purchases
2. Not enough experienced personnel to push FABINDIA towards growth in the retail sector
3. Limited global penetration despite huge potential in NRI market

FabIndia Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in FabIndia SWOT Analysis:

1.The brand needs to tap the potential of organic foods by creating awareness about their merits.
2. Display of FABINDIA products in MBO’s and collaborating with various construction groups would give greater visibility to the brand
3. Geographic expansion in US and UK with huge Indian population

FabIndia Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of FabIndia are as mentioned:

1.Unorganized local players can be a serious threat to the brand
2. Development of state owned co-operatives in the same segment can be serious competition
3.Consumers tilt towards foreign brands in the lifestyle segment

FabIndia Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of FabIndia:

1. Cotton Emporium
2. Khadi Gram Udyog
3. Good Earth

Hence this concludes the FabIndia SWOT analysis.

Continue reading more about the brand/company.

About FabIndia

FabIndia Overview
Parent Company

Fabindia Overseas Pvt. Ltd


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Celebrate India


Completely Indian products

FabIndia STP

Men, women who want to buy complete Indian products.

Target Market

Urban upper and middle class families.


Lifestyle brand which is Indian at heart.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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