Gini and Jony SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Gini and Jony SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Gini and Jony, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Gini and Jony to benchmark its business & performance as compared to the competitors, and make strategic improvements. Gini and Jony is one of the leading brands in the lifestyle and retail sector.

The article below lists the Gini and Jony SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Gini and Jony SWOT Analysis:

SWOT Analysis of Gini and Jony

For Gini and Jony, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Gini and Jony Strengths

The strengths of Gini and Jony looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Gini and Jony :

1.Established in the kidswear segment with over 250 exclusive brand outlets and MBO’s in over 80 cities in India.
2. Founders Lakhani brothers expertise in the retail segment is a major boost for the brand.
3. The tie-up with Reliance Capital provides financial stability to the brand.
4. The exclusive seasons collections makes the brand after-sought one in the kids segment.

5. Brand has been awarded with several honors like the Images Fashion award in the kidswear segment for 5 successive years
6. Diversification into other product lines like sunglasses, footwear has helped the brand to be built as complete lifestyle brand for kids

Gini and Jony Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Gini and Jony SWOT Analysis:

1.Predominance of unorganized sector in the kidswear segment.
2.High dependence on cotton for the product is a major issue.
3. Highly fragmented supply chain in the retail sector as a whole has led to several losses

Gini and Jony Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Gini and Jony SWOT Analysis:

1.Increasing organized retail space is a great opportunity for expansion in the largely untapped Indian markets.
2. The brand can move to new forms of retailing like online stores for greater brand visibility
3. Going global to tap children internationally

Gini and Jony Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Gini and Jony are as mentioned:

1. Primarily an apparel brand the government’s new tax policies on apparel might increase the unit cost
2. Government’s opening of FDI in retail would be a serious threat with the entry of several foreign players in the market
3. The major threat in this segment is that the consumer, the kid is not the influencer and the decision makers are parents, so it solely depends on the influence the brand creates on them

Gini and Jony Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Gini and Jony:

1. Reebok Junior
2. Levis Skyes

Hence this concludes the Gini and Jony SWOT analysis.

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About Gini and Jony

Gini and Jony Overview
Parent Company

Gini and Jony Limited


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Happy Style


Fashionable kids-wear

Gini and Jony STP

Upper middle and upper class urban kids

Target Market

Kids in the age group of 2-12 years


A complete fashion brand for the kids

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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