Everlast SWOT Analysis, Competitors & USP

Everlast SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Everlast, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Everlast to benchmark its business & performance as compared to the competitors, and make strategic improvements. Everlast is one of the leading brands in the lifestyle and retail sector.

The article below lists the Everlast SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Everlast SWOT Analysis:

SWOT Analysis of Everlast

For Everlast, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Everlast Strengths

The strengths of Everlast looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Everlast :

1. Global retailer for all kinds of sports equipment
2. They are the market leader for sports apparels and accessories as well as they sell goods in almost 75 odd countries around the world.
3. Everlast has always been associated with some influential sports celebrities and has also been involved in organizing many sports events
4. They have also participated in various outreach programs

5.Everlast is a part of great brand heritage of individuality for those who have an active lifestyle and love to train

Everlast Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Everlast SWOT Analysis:

1. Their niche is a much lower segment that has very discretionary spending power
2.Their target market is affected by the repeated economic downturns
3.High brand switching due to presence of different international brands

Everlast Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Everlast SWOT Analysis:

1.Unexplored markets are a very good opportunity as well as acquisitions and takeovers
2.Wider approach regarding the global context and reach out to all countries over the world
3.Online Retail gaining large amount of importance

Everlast Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Everlast are as mentioned:

1. Designer brands launching their own sportswear line which makes the higher classes switch for better style
2.Sportswear is becoming extremely modern and consumers expect something different and unique all the time
3.The mass merchandisers and discounters dominate the entire retail sector

Everlast Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Everlast:

1.Majestic Athletic
2.Adidas
3.Fila
4. Nike

Hence this concludes the Everlast SWOT analysis.

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About Everlast

Everlast Overview
Parent Company	Sports Direct
Category	Accessories and Apparel
Sector	Lifestyle and Retail
Tagline/ Slogan	Muscle and mind; Body and will
USP	Provide the best and most stylishly designed  sporting goods , apparel, accessories, footwear etc.
Everlast STP
Segmentation	People who have an adventurous attitude and love the outdoors
Target Market	People with medium to high purchasing power ready to spend on looking good even while sweating it out
Positioning	Most authentic, comfortable, classic and fashionable sportswear available anywhere in the world

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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