Published in Lifestyle and Retail category by MBA Skool Team
Everlast is one of the leading brands in the lifestyle and retail sector. Everlast SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Everlast:
They are the market leader for sports apparels and accessories as well as they sell goods in almost 75 odd countries around the world.
Everlast has always been associated with some influential sports celebrities and has also been involved in organizing many sports events
They have also participated in various outreach programs
Everlast is a part of great brand heritage of individuality for those who have an active lifestyle and love to train
Above are the strengths in the SWOT Analysis of Everlast. The strengths of Everlast looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Their niche is a much lower segment that has very discretionary spending power
Their target market is affected by the repeated economic downturns
High brand switching due to presence of different international brands
These were the weaknesses in the Everlast SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Unexplored markets are a very good opportunity as well as acquisitions and takeovers
Wider approach regarding the global context and reach out to all countries over the world
Online Retail gaining large amount of importance
Above we covered the opportunities in Everlast SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Designer brands launching their own sportswear line which makes the higher classes switch for better style
Sportswear is becoming extremely modern and consumers expect something different and unique all the time
The mass merchandisers and discounters dominate the entire retail sector
The threats in the SWOT Analysis of Everlast are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Provide the best and most stylishly designed sporting goods , apparel, accessories, footwear etc.
People who have an adventurous attitude and love the outdoors
People with medium to high purchasing power ready to spend on looking good even while sweating it out
Most authentic, comfortable, classic and fashionable sportswear available anywhere in the world
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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