Everlast SWOT Analysis
Here is a detailed SWOT analysis of Everlast covering strengths, weaknesses, opportunities and threats.
Everlast Strengths
- Global retailer for all kinds of sports equipment
- They are the market leader for sports apparels and accessories as well as they sell goods in almost 75 odd countries around the world.
- Everlast has always been associated with some influential sports celebrities and has also been involved in organizing many sports events
- They have also participated in various outreach programs
- Everlast is a part of great brand heritage of individuality for those who have an active lifestyle and love to train
Above are the strengths in the SWOT Analysis of Everlast. The strengths of Everlast looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Everlast Weaknesses
- Their niche is a much lower segment that has very discretionary spending power
- Their target market is affected by the repeated economic downturns
- High brand switching due to presence of different international brands
These were the weaknesses in the Everlast SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Everlast Opportunities
- Unexplored markets are a very good opportunity as well as acquisitions and takeovers
- Wider approach regarding the global context and reach out to all countries over the world
- Online Retail gaining large amount of importance
Above we covered the opportunities in Everlast SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Everlast Threats
- Designer brands launching their own sportswear line which makes the higher classes switch for better style
- Sportswear is becoming extremely modern and consumers expect something different and unique all the time
- The mass merchandisers and discounters dominate the entire retail sector
The threats in the SWOT Analysis of Everlast are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Everlast SWOT analysis.
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About Everlast
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Everlast Overview | |
|---|---|
| Parent Company |
Sports Direct |
| Category |
Accessories and Apparel |
| Sector | |
| Tagline/ Slogan |
Muscle and mind; Body and will |
| USP |
Provide the best and most stylishly designed sporting goods , apparel, accessories, footwear etc. |
| Everlast STP | |
| Segmentation |
People who have an adventurous attitude and love the outdoors |
| Target Market |
People with medium to high purchasing power ready to spend on looking good even while sweating it out |
| Positioning |
Most authentic, comfortable, classic and fashionable sportswear available anywhere in the world |
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