Everlast SWOT Analysis, Competitors & USP
SWOT analysis of Everlast analyses the brand by its strengths, weaknesses, opportunities & threats. In Everlast SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Everlast to benchmark its business & performance as compared to the competitors. Everlast is one of the leading brands in the lifestyle and retail sector.
The table below lists the Everlast SWOT (Strengths, Weaknesses, Opportunities, Threats), top Everlast competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Everlast Brand Analysis | |
|---|---|
| Parent Company |
Sports Direct |
| Category |
Accessories and Apparel |
| Sector | |
| Tagline/ Slogan |
Muscle and mind; Body and will |
| USP |
Provide the best and most stylishly designed sporting goods , apparel, accessories, footwear etc. |
| Everlast STP | |
| Segment |
People who have an adventurous attitude and love the outdoors |
| Target Group |
People with medium to high purchasing power ready to spend on looking good even while sweating it out |
| Positioning |
Most authentic, comfortable, classic and fashionable sportswear available anywhere in the world |
| SWOT Analysis of Everlast | |
| Everlast Strengths |
Below are the Strengths in the SWOT Analysis of Everlast: 1. Global retailer for all kinds of sports equipment 5.Everlast is a part of great brand heritage of individuality for those who have an active lifestyle and love to train |
| Everlast Weaknesses |
Here are the weaknesses in the Everlast SWOT Analysis: 1. Their niche is a much lower segment that has very discretionary spending power |
| Everlast Opportunities |
Following are the Opportunities in Everlast SWOT Analysis: 1.Unexplored markets are a very good opportunity as well as acquisitions and takeovers |
| Everlast Threats |
The threats in the SWOT Analysis of Everlast are as mentioned: 1. Designer brands launching their own sportswear line which makes the higher classes switch for better style |
| Everlast Competition | |
| Everlast Competitors |
Below are the top 4 competitors of Everlast: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Everlast. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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