Everlast SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Everlast analyses the brand by its strengths, weaknesses, opportunities & threats. In Everlast SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Everlast to benchmark its business & performance as compared to the competitors. Everlast is one of the leading brands in the lifestyle and retail sector.

The table below lists the Everlast SWOT (Strengths, Weaknesses, Opportunities, Threats), top Everlast competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Everlast SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Everlast Brand Analysis
Parent Company

Sports Direct

Category

Accessories and Apparel

Sector

Lifestyle and Retail

Tagline/ Slogan

Muscle and mind; Body and will

USP

Provide the best and most stylishly designed  sporting goods , apparel, accessories, footwear etc.

Everlast STP
Segment

People who have an adventurous attitude and love the outdoors

Target Group

People with medium to high purchasing power ready to spend on looking good even while sweating it out

Positioning

Most authentic, comfortable, classic and fashionable sportswear available anywhere in the world

SWOT Analysis of Everlast
Everlast Strengths

Below are the Strengths in the SWOT Analysis of Everlast:

1. Global retailer for all kinds of sports equipment
2. They are the market leader for sports apparels and accessories as well as they sell goods in almost 75 odd countries around the world.
3. Everlast has always been associated with some influential sports celebrities and has also been involved in organizing many sports events
4. They have also participated in various outreach programs

5.Everlast is a part of great brand heritage of individuality for those who have an active lifestyle and love to train

Everlast Weaknesses

Here are the weaknesses in the Everlast SWOT Analysis:

1. Their niche is a much lower segment that has very discretionary spending power
2.Their target market is affected by the repeated economic downturns
3.High brand switching due to presence of different international brands

Everlast Opportunities

Following are the Opportunities in Everlast SWOT Analysis:

1.Unexplored markets are a very good opportunity as well as acquisitions and takeovers
2.Wider approach regarding the global context and reach out to all countries over the world
3.Online Retail gaining large amount of importance

Everlast Threats

The threats in the SWOT Analysis of Everlast are as mentioned:

1. Designer brands launching their own sportswear line which makes the higher classes switch for better style
2.Sportswear is becoming extremely modern and consumers expect something different and unique all the time
3.The mass merchandisers and discounters dominate the entire retail sector

Everlast Competition
Everlast Competitors

Below are the top 4 competitors of Everlast:

1.Majestic Athletic
2.Adidas
3.Fila
4. Nike


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Everlast. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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