Published in Lifestyle and Retail category by MBA Skool Team
Kenneth Cole is one of the leading brands in the lifestyle and retail sector. Kenneth Cole SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kenneth Cole:
Kenneth Cole has a very well established brand name in the market
Customer loyalty stands is extremely high due to their experimental attitude
They aren’t very highly priced hence able to target a larger audience
They have an extremely strong management which looks after their entire supply chain process providing them recognition in the market
They havea large amount of resources and have been able to maintain quality standards along with expansions for a long time
Above are the strengths in the SWOT Analysis of Kenneth Cole. The strengths of Kenneth Cole looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kenneth Cole Weaknesses
The competition in the luxury brand market is going on rising and they are not able to maintain their position
Brand switching is high due to the presence of many players in the segment, hence limited brand loyalty
These were the weaknesses in the Kenneth Cole SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Kenneth Cole Opportunities
They have a very fresh and young group of designers who love to experiment
Online retail gaining a lot of importance as well as E marketing
They can also go in for global expansion and explore unexplored markets
Above we covered the opportunities in Kenneth Cole SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Kenneth Cole Threats
New and improved luxury brands making a foray into the market
Brand switching is high due to many options
Even their own brand Kenneth Cole Productions might end up cannibalizing their consumer base
The threats in the SWOT Analysis of Kenneth Cole are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Kenneth Cole SWOT analysis.
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About Kenneth Cole
The table below gives the brand overview along with its target market, segmentation, positioning & USP
What you stand for is more important than what you stand in; Are you putting us on; Today is not a dress rehearsal
Dynamic , energetic and innovative clothes
Kenneth Cole STP
People who are absolutely fearless and love to be playful
People having a high purchasing power and an adventurous attitude
Experimental , fun , flirtatious clothing with an unexpected edge
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