Kenneth Cole SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Kenneth Cole SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Kenneth Cole, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kenneth Cole to benchmark its business & performance as compared to the competitors, and make strategic improvements. Kenneth Cole is one of the leading brands in the lifestyle and retail sector.

The article below lists the Kenneth Cole SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Kenneth Cole SWOT Analysis:

SWOT Analysis of Kenneth Cole

For Kenneth Cole, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Kenneth Cole Strengths

The strengths of Kenneth Cole looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Kenneth Cole :

1. Kenneth Cole has a very well established brand name in the market
2. Customer loyalty stands is extremely high due to their experimental attitude
3. They aren’t very highly priced hence able to target a larger audience
4. They have an extremely strong management which looks after their entire supply chain process providing them recognition in the market

5.They have  a large amount of resources and have been able to maintain quality standards along with expansions for a long time

Kenneth Cole Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kenneth Cole SWOT Analysis:

1.The competition in the luxury brand market is going on rising and they are not able to maintain their position
2. Brand switching is high due to the presence of many players in the segment, hence limited brand loyalty

Kenneth Cole Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kenneth Cole SWOT Analysis:

1.They have a very fresh and young group of designers who love to experiment
2.Online retail gaining a lot of importance as well as E marketing
3.They can also go in for global expansion and explore unexplored markets

Kenneth Cole Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kenneth Cole are as mentioned:

1.New and improved luxury brands making a foray into the market
2.Brand switching is high due to many options
3.Even their own brand Kenneth Cole Productions might end up cannibalizing their consumer base

Kenneth Cole Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Kenneth Cole:

1.Gucci Group NV
2.Nine West Group
3.Ralph Lauren Corporation

Hence this concludes the Kenneth Cole SWOT analysis.

Continue reading more about the brand/company.

About Kenneth Cole

Kenneth Cole Overview
Parent Company

Kenneth Cole Productions Incorporated


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

What you stand for is more important than what you stand in; Are you putting us on; Today is not a dress rehearsal


Dynamic , energetic and innovative clothes

Kenneth Cole STP

People who are absolutely fearless and love to be playful

Target Market

People having a high purchasing power and an adventurous attitude


Experimental , fun , flirtatious clothing with an unexpected edge

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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