Kenneth Cole SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Kenneth Cole analyses the brand by its strengths, weaknesses, opportunities & threats. In Kenneth Cole SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kenneth Cole to benchmark its business & performance as compared to the competitors. Kenneth Cole is one of the leading brands in the lifestyle and retail sector.

The table below lists the Kenneth Cole SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kenneth Cole competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Kenneth Cole SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kenneth Cole Brand Analysis
Parent Company

Kenneth Cole Productions Incorporated
Category

Apparel and Accessories
Sector

Lifestyle and Retail
Tagline/ Slogan

What you stand for is more important than what you stand in; Are you putting us on; Today is not a dress rehearsal
USP

Dynamic , energetic and innovative clothes
Kenneth Cole STP
Segment

People who are absolutely fearless and love to be playful
Target Group

People having a high purchasing power and an adventurous attitude
Positioning

Experimental , fun , flirtatious clothing with an unexpected edge
SWOT Analysis of Kenneth Cole
Kenneth Cole Strengths

Below are the Strengths in the SWOT Analysis of Kenneth Cole:

1. Kenneth Cole has a very well established brand name in the market
2. Customer loyalty stands is extremely high due to their experimental attitude
3. They aren’t very highly priced hence able to target a larger audience
4. They have an extremely strong management which looks after their entire supply chain process providing them recognition in the market

5.They have  a large amount of resources and have been able to maintain quality standards along with expansions for a long time
Kenneth Cole Weaknesses

Here are the weaknesses in the Kenneth Cole SWOT Analysis:

1.The competition in the luxury brand market is going on rising and they are not able to maintain their position
2. Brand switching is high due to the presence of many players in the segment, hence limited brand loyalty
Kenneth Cole Opportunities

Following are the Opportunities in Kenneth Cole SWOT Analysis:

1.They have a very fresh and young group of designers who love to experiment
2.Online retail gaining a lot of importance as well as E marketing
3.They can also go in for global expansion and explore unexplored markets
Kenneth Cole Threats

The threats in the SWOT Analysis of Kenneth Cole are as mentioned:

1.New and improved luxury brands making a foray into the market
2.Brand switching is high due to many options
3.Even their own brand Kenneth Cole Productions might end up cannibalizing their consumer base
Kenneth Cole Competition
Kenneth Cole Competitors

Below are the top 3 competitors of Kenneth Cole:

1.Gucci Group NV
2.Nine West Group
3.Ralph Lauren Corporation


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kenneth Cole. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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