SWOT analysis of Kenneth Cole analyses the brand by its strengths, weaknesses, opportunities & threats. In Kenneth Cole SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Kenneth Cole to benchmark its business & performance as compared to the competitors. Kenneth Cole is one of the leading brands in the lifestyle and retail sector.
The table below lists the Kenneth Cole SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kenneth Cole competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Kenneth Cole Brand Analysis | |
---|---|
Parent Company |
Kenneth Cole Productions Incorporated |
Category |
Apparel and Accessories |
Sector | |
Tagline/ Slogan |
What you stand for is more important than what you stand in; Are you putting us on; Today is not a dress rehearsal |
USP |
Dynamic , energetic and innovative clothes |
Kenneth Cole STP | |
Segment |
People who are absolutely fearless and love to be playful |
Target Group |
People having a high purchasing power and an adventurous attitude |
Positioning |
Experimental , fun , flirtatious clothing with an unexpected edge |
SWOT Analysis of Kenneth Cole | |
Kenneth Cole Strengths |
Below are the Strengths in the SWOT Analysis of Kenneth Cole: 1. Kenneth Cole has a very well established brand name in the market 5.They have a large amount of resources and have been able to maintain quality standards along with expansions for a long time |
Kenneth Cole Weaknesses |
Here are the weaknesses in the Kenneth Cole SWOT Analysis: 1.The competition in the luxury brand market is going on rising and they are not able to maintain their position |
Kenneth Cole Opportunities |
Following are the Opportunities in Kenneth Cole SWOT Analysis: 1.They have a very fresh and young group of designers who love to experiment |
Kenneth Cole Threats |
The threats in the SWOT Analysis of Kenneth Cole are as mentioned: 1.New and improved luxury brands making a foray into the market |
Kenneth Cole Competition | |
Kenneth Cole Competitors |
Below are the top 3 competitors of Kenneth Cole: 1.Gucci Group NV |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kenneth Cole. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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