Piaget SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3613

SWOT Analysis of Piaget with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Piaget S.A

Parent Company

Richemont group


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Blooming your life


Artistic and delicately crafted watches adorned with precious stones



Luxury watches and jewellery segment

Target Group

High Income group women


Delicate luxury watches that are not just watches, but also Jewellery

SWOT Analysis


1.Piaget S.A has developed a  reputation of being a watchmaker with watches adorned with precious stones

2. The brand has highly loyal customers

3. The watches form a perfect balance of good artistic looks and superior technology
4. Strong brand reputation and high product quality


1. Piaget is predominantly perceived  as a jewellery brand and a watchmaker, its competing brands on the other hand are predominantly watch brands

2. The brand presence of the brand is not as strong as its competitors


1. The opportunities in the luxury segment in developing countries are tremendous.

2. The brand can expand its product in unexplored categories to add to its range


1. Counterfeit products have threatened to tarnish the image of the brand

2. Its competitors that are more established with respect to brand recall and brand awareness pose a threat to the brand

3. More and more people are choosing their cellphones as a substitute to watches

4. Fake makes carrying the same brand name selling in Black Markets



1. Cartier

2. Rolex

3. Omega

The table above concludes the Piaget SWOT analysis along with its marketing and brand parameters.


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