Piaget SWOT Analysis
Piaget is one of the leading brands in the lifestyle and retail sector. Piaget SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Piaget :
Quick Glance:
Piaget Strengths
- Piaget S.A has developed a reputation of being a watchmaker with watches adorned with precious stones
- The brand has highly loyal customers
- The watches form a perfect balance of good artistic looks and superior technology
- Strong brand reputation and high product quality
Above are the strengths in the SWOT Analysis of Piaget . The strengths of Piaget looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Piaget Weaknesses
- Piaget is predominantly perceivedas a jewellery brand and a watchmaker, its competing brands on the other hand are predominantly watch brands
- The brand presence of the brand is not as strong as its competitors
These were the weaknesses in the Piaget SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Piaget Opportunities
- The opportunities in the luxury segment in developing countries are tremendous.
- The brand can expand its product in unexplored categories to add to its range
Above we covered the opportunities in Piaget SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Piaget Threats
- Counterfeit products have threatened to tarnish the image of the brand
- Its competitors that are more established with respect to brand recall and brand awareness pose a threat to the brand
- More and more people are choosing their cellphones as a substitute to watches
- Fake makes carrying the same brand name selling in Black Markets
The threats in the SWOT Analysis of Piaget are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Piaget SWOT analysis.
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About Piaget
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Piaget Overview | |
|---|---|
| Parent Company |
Richemont group |
| Category |
Watches and Accessories |
| Sector | |
| Tagline/ Slogan |
Blooming your life |
| USP |
Artistic and delicately crafted watches adorned with precious stones |
| Piaget STP | |
| Segmentation |
Luxury watches and jewellery segment |
| Target Market |
High Income group women |
| Positioning |
Delicate luxury watches that are not just watches, but also Jewellery |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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