Piaget SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Piaget analyses the brand by its strengths, weaknesses, opportunities & threats. In Piaget SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Piaget to benchmark its business & performance as compared to the competitors. Piaget is one of the leading brands in the lifestyle and retail sector.

The table below lists the Piaget SWOT (Strengths, Weaknesses, Opportunities, Threats), top Piaget competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Piaget SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Piaget Brand Analysis
Parent Company

Richemont group


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Blooming your life


Artistic and delicately crafted watches adorned with precious stones

Piaget STP

Luxury watches and jewellery segment

Target Group

High Income group women


Delicate luxury watches that are not just watches, but also Jewellery

SWOT Analysis
Piaget Strengths

Below are the Strengths in the SWOT Analysis of Piaget :

1.Piaget S.A has developed a  reputation of being a watchmaker with watches adorned with precious stones

2. The brand has highly loyal customers

3. The watches form a perfect balance of good artistic looks and superior technology
4. Strong brand reputation and high product quality

Piaget Weaknesses

Here are the weaknesses in the Piaget SWOT Analysis:

1. Piaget is predominantly perceived  as a jewellery brand and a watchmaker, its competing brands on the other hand are predominantly watch brands

2. The brand presence of the brand is not as strong as its competitors

Piaget Opportunities

Following are the Opportunities in Piaget SWOT Analysis:

1. The opportunities in the luxury segment in developing countries are tremendous.

2. The brand can expand its product in unexplored categories to add to its range

Piaget Threats

The threats in the SWOT Analysis of Piaget are as mentioned:

1. Counterfeit products have threatened to tarnish the image of the brand

2. Its competitors that are more established with respect to brand recall and brand awareness pose a threat to the brand

3. More and more people are choosing their cellphones as a substitute to watches

4. Fake makes carrying the same brand name selling in Black Markets

Piaget Competitors

Below are the top 3 competitors of Piaget :

1. Cartier

2. Rolex

3. Omega

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Piaget . This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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