Piaget SWOT Analysis, Competitors & USP

SWOT analysis of Piaget analyses the brand by its strengths, weaknesses, opportunities & threats. In Piaget SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Piaget to benchmark its business & performance as compared to the competitors. Piaget is one of the leading brands in the lifestyle and retail sector.

The article below lists the Piaget SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Piaget SWOT Analysis:

SWOT Analysis of Piaget

For Piaget , SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Piaget Strengths

The strengths of Piaget looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Piaget :

1.Piaget S.A has developed a  reputation of being a watchmaker with watches adorned with precious stones

2. The brand has highly loyal customers

3. The watches form a perfect balance of good artistic looks and superior technology
4. Strong brand reputation and high product quality

Piaget Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Piaget SWOT Analysis:

1. Piaget is predominantly perceived  as a jewellery brand and a watchmaker, its competing brands on the other hand are predominantly watch brands

2. The brand presence of the brand is not as strong as its competitors

Piaget Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Piaget SWOT Analysis:

1. The opportunities in the luxury segment in developing countries are tremendous.

2. The brand can expand its product in unexplored categories to add to its range

Piaget Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Piaget are as mentioned:

1. Counterfeit products have threatened to tarnish the image of the brand

2. Its competitors that are more established with respect to brand recall and brand awareness pose a threat to the brand

3. More and more people are choosing their cellphones as a substitute to watches

4. Fake makes carrying the same brand name selling in Black Markets

Piaget Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Piaget :

1. Cartier

2. Rolex

3. Omega

Hence this concludes the Piaget SWOT analysis.

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About Piaget

Piaget Overview
Parent Company	Richemont group
Category	Watches and Accessories
Sector	Lifestyle and Retail
Tagline/ Slogan	Blooming your life
USP	Artistic and delicately crafted watches adorned with precious stones
Piaget STP
Segmentation	Luxury watches and jewellery segment
Target Market	High Income group women
Positioning	Delicate luxury watches that are not just watches, but also Jewellery

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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