Movado SWOT Analysis
Here is a detailed SWOT analysis of Movado covering strengths, weaknesses, opportunities and threats.
Movado Strengths
- The brand has stayed true to its name that means ‘Always in motion’ by design and technology innovations that have been patented
- The company has been included in the Forbes list of Americas best 200 companies
- The brand has successfully partnered with known artists and athletes that symbolise the brand for their new ranges and collection
- The Movado group has partnered with multiple brands for licensing giving them the strength of wide network of retailers and distributors
Above are the strengths in the SWOT Analysis of Movado. The strengths of Movado looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Movado Weaknesses
- The brand is yet to establish high brand recall among its consumers, especially the brand luxury segment. Through its promotional activities, the brand has only achieved limited brand recall
- The brand has to yet establish itself in the emerging
These were the weaknesses in the Movado SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Movado Opportunities
- The brand can widen its network to high growth luxury markets in developing economies
- Additional promotional and differentiation strategies can help the brand find its niche in the image conscious luxury segment
Above we covered the opportunities in Movado SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Movado Threats
- Its competitors have higher brand recall and brand association than the brand itself
- The luxury segment is very demanding in terms of brand image and brand positioning leading to need of tough and innovative marketing strategies
The threats in the SWOT Analysis of Movado are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Movado SWOT analysis.
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About Movado
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Movado Overview | |
|---|---|
| Parent Company |
Movado Group |
| Category |
Watches and Accessories |
| Sector | |
| Tagline/ Slogan |
Modern Ahead of its time |
| USP |
Classic design watches that simple and timeless |
| Movado STP | |
| Segmentation |
Premium watches segment |
| Target Market |
Mid to High Income women |
| Positioning |
Artistic watches that are timeless |
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