Movado SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Movado analyses the brand by its strengths, weaknesses, opportunities & threats. In Movado SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Movado to benchmark its business & performance as compared to the competitors. Movado is one of the leading brands in the lifestyle and retail sector.

The article below lists the Movado SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Movado SWOT Analysis:

SWOT Analysis of Movado

For Movado, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Movado Strengths

The strengths of Movado looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Movado :

1. The brand has stayed true to its name that means ‘Always in motion’ by design and technology innovations that have been patented

2. The company has been included in the Forbes list of Americas best 200 companies

3. The brand has successfully partnered with known artists and athletes that symbolise the brand for their new ranges and collection

4. The Movado group has partnered with multiple brands for licensing giving them the strength of wide network of retailers and distributors

Movado Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Movado SWOT Analysis:

1. The brand is yet to establish high brand recall among its consumers, especially the brand luxury segment. Through its promotional activities, the brand has only achieved limited brand recall

2. The brand has to yet establish itself in the emerging


Movado Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Movado SWOT Analysis:

1. The brand can widen its network to high growth luxury markets in developing economies

2. Additional promotional and differentiation strategies can help the brand find its niche in the image conscious luxury segment

Movado Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Movado are as mentioned:

1. Its competitors have higher brand recall and brand association than the brand itself

2. The luxury segment is very demanding in terms of brand image and brand positioning leading to need of tough and innovative marketing strategies


Movado Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Movado:

1. Omega

2. Esquire

Hence this concludes the Movado SWOT analysis.

Continue reading more about the brand/company.

About Movado

Movado Overview
Parent Company

Movado Group

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Modern Ahead of its time

USP

Classic design watches that simple and timeless

Movado STP
Segmentation

Premium watches segment

Target Market

Mid to High Income women

Positioning

Artistic watches that are timeless


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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