Movado SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Movado analyses the brand by its strengths, weaknesses, opportunities & threats. In Movado SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Movado to benchmark its business & performance as compared to the competitors. Movado is one of the leading brands in the lifestyle and retail sector.

The table below lists the Movado SWOT (Strengths, Weaknesses, Opportunities, Threats), top Movado competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Movado SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Movado Brand Analysis
Parent Company

Movado Group


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Modern Ahead of its time


Classic design watches that simple and timeless

Movado STP

Premium watches segment

Target Group

Mid to High Income women


Artistic watches that are timeless

SWOT Analysis of Movado
Movado Strengths

Below are the Strengths in the SWOT Analysis of Movado:

1. The brand has stayed true to its name that means ‘Always in motion’ by design and technology innovations that have been patented

2. The company has been included in the Forbes list of Americas best 200 companies

3. The brand has successfully partnered with known artists and athletes that symbolise the brand for their new ranges and collection

4. The Movado group has partnered with multiple brands for licensing giving them the strength of wide network of retailers and distributors

Movado Weaknesses

Here are the weaknesses in the Movado SWOT Analysis:

1. The brand is yet to establish high brand recall among its consumers, especially the brand luxury segment. Through its promotional activities, the brand has only achieved limited brand recall

2. The brand has to yet establish itself in the emerging

Movado Opportunities

Following are the Opportunities in Movado SWOT Analysis:

1. The brand can widen its network to high growth luxury markets in developing economies

2. Additional promotional and differentiation strategies can help the brand find its niche in the image conscious luxury segment

Movado Threats

The threats in the SWOT Analysis of Movado are as mentioned:

1. Its competitors have higher brand recall and brand association than the brand itself

2. The luxury segment is very demanding in terms of brand image and brand positioning leading to need of tough and innovative marketing strategies

Movado Competition
Movado Competitors

Below are the top 2 competitors of Movado:

1. Omega

2. Esquire

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Movado. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin