Movado SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2847

SWOT Analysis of Movado with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Movado Group


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Modern Ahead of its time


Classic design watches that simple and timeless



Premium watches segment

Target Group

Mid to High Income women


Artistic watches that are timeless

SWOT Analysis


1. The brand has stayed true to its name that means ‘Always in motion’ by design and technology innovations that have been patented

2. The company has been included in the Forbes list of Americas best 200 companies

3. The brand has successfully partnered with known artists and athletes that symbolise the brand for their new ranges and collection

4. The Movado group has partnered with multiple brands for licensing giving them the strength of wide network of retailers and distributors


1. The brand is yet to establish high brand recall among its consumers, especially the brand luxury segment. Through its promotional activities, the brand has only achieved limited brand recall

2. The brand has to yet establish itself in the emerging


1. The brand can widen its network to high growth luxury markets in developing economies

2. Additional promotional and differentiation strategies can help the brand find its niche in the image conscious luxury segment


1. Its competitors have higher brand recall and brand association than the brand itself

2. The luxury segment is very demanding in terms of brand image and brand positioning leading to need of tough and innovative marketing strategies



1. Omega

2. Esquire

The table above concludes the Movado SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Movado. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: