Movado SWOT Analysis, Competitors & USP
SWOT analysis of Movado analyses the brand by its strengths, weaknesses, opportunities & threats. In Movado SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Movado to benchmark its business & performance as compared to the competitors. Movado is one of the leading brands in the lifestyle and retail sector.
The table below lists the Movado SWOT (Strengths, Weaknesses, Opportunities, Threats), top Movado competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Movado Brand Analysis | |
|---|---|
| Parent Company |
Movado Group |
| Category |
Watches and Accessories |
| Sector | |
| Tagline/ Slogan |
Modern Ahead of its time |
| USP |
Classic design watches that simple and timeless |
| Movado STP | |
| Segment |
Premium watches segment |
| Target Group |
Mid to High Income women |
| Positioning |
Artistic watches that are timeless |
| SWOT Analysis of Movado | |
| Movado Strengths |
Below are the Strengths in the SWOT Analysis of Movado: 1. The brand has stayed true to its name that means ‘Always in motion’ by design and technology innovations that have been patented 2. The company has been included in the Forbes list of Americas best 200 companies 3. The brand has successfully partnered with known artists and athletes that symbolise the brand for their new ranges and collection 4. The Movado group has partnered with multiple brands for licensing giving them the strength of wide network of retailers and distributors |
| Movado Weaknesses |
Here are the weaknesses in the Movado SWOT Analysis: 1. The brand is yet to establish high brand recall among its consumers, especially the brand luxury segment. Through its promotional activities, the brand has only achieved limited brand recall 2. The brand has to yet establish itself in the emerging |
| Movado Opportunities |
Following are the Opportunities in Movado SWOT Analysis: 1. The brand can widen its network to high growth luxury markets in developing economies 2. Additional promotional and differentiation strategies can help the brand find its niche in the image conscious luxury segment |
| Movado Threats |
The threats in the SWOT Analysis of Movado are as mentioned: 1. Its competitors have higher brand recall and brand association than the brand itself 2. The luxury segment is very demanding in terms of brand image and brand positioning leading to need of tough and innovative marketing strategies |
| Movado Competition | |
| Movado Competitors |
Below are the top 2 competitors of Movado: 1. Omega 2. Esquire |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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