Bed Bath and Beyond SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Bed Bath and Beyond analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bed Bath and Beyond SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bed Bath and Beyond to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bed Bath and Beyond is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bed Bath and Beyond competitors and includes Bed Bath and Beyond target market, segmentation, positioning & Unique Selling Proposition (USP).

Bed Bath and Beyond SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bed Bath and Beyond Brand Analysis
Parent Company

Bed Bath & Beyond Inc.


Mid-ranged domestic merchandise, Speciality Stores


Lifestyle and Retail

Tagline/ Slogan

Beyond any store of its kind


The ultimate in luxury and indulgence at Bed Bath and Beyond.

Bed Bath and Beyond STP
Bed Bath and Beyond Segmentation

Mid-ranged income family.

Bed Bath and Beyond Target Market

Housewives and young girls from urban upper middle class

Bed Bath and Beyond Positioning

High quality goods for the bedroom and bathroom

Bed Bath and Beyond SWOT Analysis
Bed Bath and Beyond Strengths

Below are the Strengths in the SWOT Analysis of Bed Bath and Beyond:

1. The company is included in the S&P 500 and Global 1200 Indices and the NASDAQ-100 Index

2. It is counted among the Fortune 500 and the Forbes 2000.
3. Free shipping for customers
4. Various customer services like easy return etc.

5. Has an employee strength of approx 50,000

Bed Bath and Beyond Weaknesses

Here are the weaknesses in the Bed Bath and Beyond SWOT Analysis:

1. Declining operating margins is a cause for concern
2. Geographic concentration is restricted

Bed Bath and Beyond Opportunities

Following are the Opportunities in Bed Bath and Beyond SWOT Analysis:

1. Bed Bath & Beyond acquiring other brands
2. Expansions plan in Canada and internationally
3. Increasing online retailing in U.S.

Bed Bath and Beyond Threats

The threats in the SWOT Analysis of Bed Bath and Beyond are as mentioned:

1. Amazon's is overblown.
2. Luxury Linens and Pacific Linens also posed a threat to Bed Bath & Beyond's attempts to venture into new markets.
3.Rising wages in U.S.

Bed Bath and Beyond Competition

Below are the top 3 Bed Bath and Beyond competitors:

1. Crate and Barrel
2. Williams Sonoma
3. Pier 1 Imports

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bed Bath and Beyond. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin