Bed Bath and Beyond SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Bed Bath & Beyond Inc.

Mid-ranged domestic merchandise, Speciality Stores

Lifestyle and Retail

Beyond any store of its kind

The ultimate in luxury and indulgence at Bed Bath and Beyond.

Mid-ranged income family.

Housewives and young girls from urban upper middle class

High quality goods for the bedroom and bathroom

Below are the Strengths in the SWOT Analysis of Bed Bath and Beyond:

1. The company is included in the S&P 500 and Global 1200 Indices and the NASDAQ-100 Index

2. It is counted among the Fortune 500 and the Forbes 2000.
3. Free shipping for customers
4. Various customer services like easy return etc.

5. Has an employee strength of approx 50,000

Here are the weaknesses in the Bed Bath and Beyond SWOT Analysis:

1. Declining operating margins is a cause for concern
2. Geographic concentration is restricted

Following are the Opportunities in Bed Bath and Beyond SWOT Analysis:

1. Bed Bath & Beyond acquiring other brands
2. Expansions plan in Canada and internationally
3. Increasing online retailing in U.S.

The threats in the SWOT Analysis of Bed Bath and Beyond are as mentioned:

1. Amazon's casa.com is overblown.
2. Luxury Linens and Pacific Linens also posed a threat to Bed Bath & Beyond's attempts to venture into new markets.
3.Rising wages in U.S.

Below are the top 3 Bed Bath and Beyond competitors:

1. Crate and Barrel
2. Williams Sonoma
3. Pier 1 Imports