Bed Bath and Beyond SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 6667

SWOT Analysis of Bed Bath and Beyond with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bed Bath & Beyond

Parent Company

Bed Bath & Beyond Inc.


Mid-ranged domestic merchandise, Speciality Stores


Lifestyle and Retail

Tagline/ Slogan

Beyond any store of its kind


The ultimate in luxury and indulgence at Bed Bath and Beyond.



Mid-ranged income family.

Target Group

Housewives and young girls from urban upper middle class


High quality goods for the bedroom and bathroom

SWOT Analysis


1. The company is included in the S&P 500 and Global 1200 Indices and the NASDAQ-100 Index

2. It is counted among the Fortune 500 and the Forbes 2000.
3. Free shipping for customers
4. Various customer services like easy return etc.

5. Has an employee strength of approx 50,000


1. Declining operating margins is a cause for concern
2. Geographic concentration is restricted


1. Bed Bath & Beyond acquiring other brands
2. Expansions plan in Canada and internationally
3. Increasing online retailing in U.S.


1. Amazon's is overblown.
2. Luxury Linens and Pacific Linens also posed a threat to Bed Bath & Beyond's attempts to venture into new markets.
3.Rising wages in U.S.



1. Crate and Barrel
2. Williams Sonoma
3. Pier 1 Imports

The table above concludes the Bed Bath and Beyond SWOT analysis along with its marketing and brand parameters.


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