Bed Bath and Beyond SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 9422

SWOT analysis of Bed Bath and Beyond analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bed Bath and Beyond SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bed Bath and Beyond to benchmark its business & performance as compared to the competitors and industry. Bed Bath and Beyond is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Bed Bath and Beyond competitors and elaborates Bed Bath and Beyond market segmentation, target group, positioning & Unique Selling Proposition (USP).

Bed Bath and Beyond SWOT, Competitors, Marketing STP & Brand analysis Table
Bed Bath and Beyond Brand Analysis
Parent Company

Bed Bath & Beyond Inc.


Mid-ranged domestic merchandise, Speciality Stores


Lifestyle and Retail

Tagline/ Slogan

Beyond any store of its kind


The ultimate in luxury and indulgence at Bed Bath and Beyond.

Bed Bath and Beyond STP

Mid-ranged income family.

Target Group

Housewives and young girls from urban upper middle class


High quality goods for the bedroom and bathroom

Bed Bath and Beyond SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bed Bath and Beyond. Strengths are:

1. The company is included in the S&P 500 and Global 1200 Indices and the NASDAQ-100 Index

2. It is counted among the Fortune 500 and the Forbes 2000.
3. Free shipping for customers
4. Various customer services like easy return etc.

5. Has an employee strength of approx 50,000


Here are the weaknesses in the Bed Bath and Beyond SWOT Analysis:

1. Declining operating margins is a cause for concern
2. Geographic concentration is restricted


Following are the Opportunities in Bed Bath and Beyond SWOT Analysis:

1. Bed Bath & Beyond acquiring other brands
2. Expansions plan in Canada and internationally
3. Increasing online retailing in U.S.


The threats in the SWOT Analysis of Bed Bath and Beyond are as mentioned:

1. Amazon's is overblown.
2. Luxury Linens and Pacific Linens also posed a threat to Bed Bath & Beyond's attempts to venture into new markets.
3.Rising wages in U.S.

Bed Bath and Beyond Competition

Below are the top 3 Bed Bath and Beyond competitors:

1. Crate and Barrel
2. Williams Sonoma
3. Pier 1 Imports

The brandguide table above concludes the Bed Bath and Beyond SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bed Bath and Beyond. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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