Carmax SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Carmax SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Carmax, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Carmax to benchmark its business & performance as compared to the competitors, and make strategic improvements. Carmax is one of the leading brands in the lifestyle and retail sector.

The article below lists the Carmax SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Carmax SWOT Analysis:

SWOT Analysis of Carmax

For Carmax, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Carmax Strengths

The strengths of Carmax looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Carmax :

1. Fortune 500 company
2. Company outlets are present in more than 110 locations and 650 retail stores across globe
3. Largest used-car retailer of United States
4. Company has manufacturer franchises with Ford, BMW and Volvo

Carmax Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Carmax SWOT Analysis:

1. Inventory holding is large
2. Size of store is very large (approximately 59,000 square feet) which add in an operational cost.
3. World wise presence is very less

Carmax Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Carmax SWOT Analysis:

1. Ever increasing demand for second hand cars

2. Export opportunity to developing country

3. Participation in various auto expos and displaying auto design

Carmax Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Carmax are as mentioned:

1. Increase in crude oil prices may slowdown the growth of industry
2. Online consultancy is available for purchase of cars
3. Increasing raw material prices which increase the cost of car and in turn inventory holding

Carmax Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Carmax:

1. AutoNation
2. EBay
3. Edmunds

Hence this concludes the Carmax SWOT analysis.

Continue reading more about the brand/company.

About Carmax

Carmax Overview
Parent Company

Circuit city


New and used-car retailer


Lifestyle and Retail

Tagline/ Slogan

The way car buying should be.


Offer one roof solution for buying of new and used cars

Carmax STP

People of United States

Target Market

People looking for buying of new/used cars


The auto superstore


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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