Published in Lifestyle and Retail category by MBA Skool Team
Kaufland is one of the leading brands in the lifestyle and retail sector. Kaufland SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kaufland:
It is one of the German’s largest hypermarket chain and chain operates 1000 stores in Slovakia, Poland , Bulgaria
It offers large variety of products in different SKU with lowest prices
Acquisition of smaller stores strengthened its brand presence
The company has approximately 75,000 employees
Strong financial position and marketing in the countries present
Above are the strengths in the SWOT Analysis of Kaufland. The strengths of Kaufland looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Strong competition means the brand has limited market share
It’s stores have limited penetration, so not accessible to everyone
These were the weaknesses in the Kaufland SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The German government has encouraged hypermarket installation
German consumers’ propensity to buy is higher in Europe
Expansion into emerging economies is an opportunity
Above we covered the opportunities in Kaufland SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Hypermarket is highly competitive sector due to many players ,so maintaining low margins is big challenge
Grocery prices in Germany are lower than rest of the Europe, so they expect low price whenever they come to shop
The threats in the SWOT Analysis of Kaufland are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Kaufland SWOT analysis.
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