Kaufland SWOT Analysis, Competitors & USP
SWOT analysis of Kaufland analyses the brand by its strengths, weaknesses, opportunities & threats. In Kaufland SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Kaufland to benchmark its business & performance as compared to the competitors. Kaufland is one of the leading brands in the lifestyle and retail sector.
The table below lists the Kaufland SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kaufland competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Kaufland Brand Analysis | |
|---|---|
| Parent Company |
Kaufland |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
Where quality costs less |
| USP |
Quality within cost |
| Kaufland STP | |
| Segment |
Individuals looking to daily needs grocery stores |
| Target Group |
Middle class households |
| Positioning |
Large variety within price |
| SWOT Analysis of Kaufland | |
| Kaufland Strengths |
Below are the Strengths in the SWOT Analysis of Kaufland: 1. It is one of the German’s largest hypermarket chain and chain operates 1000 stores in Slovakia, Poland , Bulgaria 2. It offers large variety of products in different SKU with lowest prices 3. Acquisition of smaller stores strengthened its brand presence 4. The company has approximately 75,000 employees 5. Strong financial position and marketing in the countries present |
| Kaufland Weaknesses |
Here are the weaknesses in the Kaufland SWOT Analysis: 1. Strong competition means the brand has limited market share 2.It’s stores have limited penetration, so not accessible to everyone |
| Kaufland Opportunities |
Following are the Opportunities in Kaufland SWOT Analysis: 1.The German government has encouraged hypermarket installation 2.German consumers’ propensity to buy is higher in Europe 3. Expansion into emerging economies is an opportunity |
| Kaufland Threats |
The threats in the SWOT Analysis of Kaufland are as mentioned: 1.Hypermarket is highly competitive sector due to many players ,so maintaining low margins is big challenge 2.Grocery prices in Germany are lower than rest of the Europe, so they expect low price whenever they come to shop |
| Kaufland Competition | |
| Kaufland Competitors |
Below are the top 3 competitors of Kaufland: 1.Real 2.MarktKauf 3.Edeka |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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