Mercadona SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Mercadona analyses the brand by its strengths, weaknesses, opportunities & threats. In Mercadona SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mercadona to benchmark its business & performance as compared to the competitors. Mercadona is one of the leading brands in the lifestyle and retail sector.

The article below lists the Mercadona SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Mercadona SWOT Analysis:

SWOT Analysis of Mercadona

For Mercadona, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Mercadona Strengths

The strengths of Mercadona looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Mercadona :

1.Largest supermarket chain and food distributor in Spain with 1300+ stores  and nearly one-fourth market share in food market

2.It has good brand equity as it ranked among the top ten most reputable company in world

3. Strong food delivery channels including online

4.Its products undergo strong quality control checks to ensure freshness and cleanliness

5. The company has a strong workforce of over 70,000 people

Mercadona Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Mercadona SWOT Analysis:

1.It has not strong global presence compared to other leading food retail stores

2. The company has limited brand recall outside Spain compared to some other market leaders


Mercadona Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Mercadona SWOT Analysis:

1. Customers prefers good quality food in minimum short time with maximum freshness so lot of growth opportunity for this industry

2. Opportunity to increase sale by launching new products, optimizing packaging and streamlining their selections

Mercadona Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Mercadona are as mentioned:

1.Consumers still are not completely ready for online food shopping due to trust factor

2. Increasing presence on other international brands


Mercadona Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Mercadona:

1.Plus

2.Spar

3.Dia

4.Aldi

Hence this concludes the Mercadona SWOT analysis.

Continue reading more about the brand/company.

About Mercadona

Mercadona Overview
Parent Company

Mercadona

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Your trusted supermarket

USP

Highest quality and food safety

Mercadona STP
Segmentation

Home makers and working women looking for daily need stores

Target Market

Urban middle and upper middle class households

Positioning

Freshness with quality


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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