Published in Lifestyle and Retail category by MBA Skool Team
Mercadona is one of the leading brands in the lifestyle and retail sector. Mercadona SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Mercadona:
Largest supermarket chain and food distributor in Spain with 1300+ stores and nearly one-fourth market share in food market
It has good brand equity as it ranked among the top ten most reputable company in world
Strong food delivery channels including online
Its products undergo strong quality control checks to ensure freshness and cleanliness
The company has a strong workforce of over 70,000 people
Above are the strengths in the SWOT Analysis of Mercadona. The strengths of Mercadona looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
It has not strong global presence compared to other leading food retail stores
The company has limited brand recall outside Spain compared to some other market leaders
These were the weaknesses in the Mercadona SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Customers prefers good quality food in minimum short time with maximum freshness so lot of growth opportunity for this industry
Opportunity to increase sale by launching new products, optimizing packaging and streamlining their selections
Above we covered the opportunities in Mercadona SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Consumers still are not completely ready for online food shopping due to trust factor
Increasing presence on other international brands
The threats in the SWOT Analysis of Mercadona are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Home makers and working women looking for daily need stores
Urban middle and upper middle class households
Freshness with quality
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