Mercadona SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Mercadona analyses the brand by its strengths, weaknesses, opportunities & threats. In Mercadona SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mercadona to benchmark its business & performance as compared to the competitors. Mercadona is one of the leading brands in the lifestyle and retail sector.

The table below lists the Mercadona SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mercadona competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Mercadona SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Mercadona Brand Analysis
Parent Company





Lifestyle and Retail

Tagline/ Slogan

Your trusted supermarket


Highest quality and food safety

Mercadona STP

Home makers and working women looking for daily need stores

Target Group

Urban middle and upper middle class households


Freshness with quality

SWOT Analysis of Mercadona
Mercadona Strengths

Below are the Strengths in the SWOT Analysis of Mercadona:

1.Largest supermarket chain and food distributor in Spain with 1300+ stores  and nearly one-fourth market share in food market

2.It has good brand equity as it ranked among the top ten most reputable company in world

3. Strong food delivery channels including online

4.Its products undergo strong quality control checks to ensure freshness and cleanliness

5. The company has a strong workforce of over 70,000 people

Mercadona Weaknesses

Here are the weaknesses in the Mercadona SWOT Analysis:

1.It has not strong global presence compared to other leading food retail stores

2. The company has limited brand recall outside Spain compared to some other market leaders

Mercadona Opportunities

Following are the Opportunities in Mercadona SWOT Analysis:

1. Customers prefers good quality food in minimum short time with maximum freshness so lot of growth opportunity for this industry

2. Opportunity to increase sale by launching new products, optimizing packaging and streamlining their selections

Mercadona Threats

The threats in the SWOT Analysis of Mercadona are as mentioned:

1.Consumers still are not completely ready for online food shopping due to trust factor

2. Increasing presence on other international brands

Mercadona Competition
Mercadona Competitors

Below are the top 4 competitors of Mercadona:





This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mercadona. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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