Leroy Merlin SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Leroy Merlin analyses the brand by its strengths, weaknesses, opportunities & threats. In Leroy Merlin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Leroy Merlin to benchmark its business & performance as compared to the competitors. Leroy Merlin is one of the leading brands in the lifestyle and retail sector.

The table below lists the Leroy Merlin SWOT (Strengths, Weaknesses, Opportunities, Threats), top Leroy Merlin competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Leroy Merlin SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Leroy Merlin Brand Analysis
Parent Company

Leroy Merlin

Category

Home improvement and Garden supplies

Sector

Lifestyle and Retail

Tagline/ Slogan

Do it yourself

USP

For beautiful home

Leroy Merlin STP
Segment

Households looking for home decor

Target Group

Urban upper middle and upper class households

Positioning

Improve living environment

SWOT Analysis of Leroy Merlin
Leroy Merlin Strengths

Below are the Strengths in the SWOT Analysis of Leroy Merlin:

1. The company is serving in thirteen countries along with France and established in major cities and town

2. It provides unique self- service and sales assisted service to consumers

3.It became pioneer ,as it was the first company to offer free delivery service

4. It has more than 300 home improvement stores in 13 countries

5. The company has over 50,000 employees

Leroy Merlin Weaknesses

Here are the weaknesses in the Leroy Merlin SWOT Analysis:

1. Competition means brand loyalty is fluctuating and also limited market share

2.Getting supplier or outsourcing sometimes affect the margins

Leroy Merlin Opportunities

Following are the Opportunities in Leroy Merlin SWOT Analysis:

1.There are less players In home improvement and garden supplies sector , so get high margins

2.Along with home improvement company could enter into food and home care segment

3.Customers are becoming more aware about this segment as they want home should be unique and beautiful

Leroy Merlin Threats

The threats in the SWOT Analysis of Leroy Merlin are as mentioned:

1. Lot of foreign players coming into Europe retail sector

2.After economic crisis French consumers have become more careful about spending over items like home improvement

Leroy Merlin Competition
Leroy Merlin Competitors

Below are the top 4 competitors of Leroy Merlin:

1.Home Depot

2.Lowe

3.Ace

4.True value


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Leroy Merlin. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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