Published in Lifestyle and Retail category by MBA Skool Team
Leroy Merlin is one of the leading brands in the lifestyle and retail sector. Leroy Merlin SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Leroy Merlin:
The company is serving in thirteen countries along with France and established in major cities and town
It provides unique self- service and sales assisted service to consumers
It became pioneer ,as it was the first company to offer free delivery service
It has more than 300 home improvement stores in 13 countries
The company has over 50,000 employees
Above are the strengths in the SWOT Analysis of Leroy Merlin. The strengths of Leroy Merlin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Leroy Merlin Weaknesses
Competition means brand loyalty is fluctuating and also limited market share
Getting supplier or outsourcing sometimes affect the margins
These were the weaknesses in the Leroy Merlin SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Leroy Merlin Opportunities
There are less players In home improvement and garden supplies sector , so get high margins
Along with home improvement company could enter into food and home care segment
Customers are becoming more aware about this segment as they want home should be unique and beautiful
Above we covered the opportunities in Leroy Merlin SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Leroy Merlin Threats
Lot of foreign players coming into Europe retail sector
After economic crisis French consumers have become more careful about spending over items like home improvement
The threats in the SWOT Analysis of Leroy Merlin are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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