Leroy Merlin SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 8961

SWOT analysis of Leroy Merlin analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Leroy Merlin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Leroy Merlin to benchmark its business & performance as compared to the competitors and industry. Leroy Merlin is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Leroy Merlin competitors and elaborates Leroy Merlin market segmentation, target group, positioning & Unique Selling Proposition (USP).

Leroy Merlin SWOT, Competitors, Marketing STP & Brand analysis Table
Leroy Merlin Brand Analysis
Parent Company

Leroy Merlin


Home improvement and Garden supplies


Lifestyle and Retail

Tagline/ Slogan

Do it yourself


For beautiful home

Leroy Merlin STP

Households looking for home decor

Target Group

Urban upper middle and upper class households


Improve living environment

Leroy Merlin SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Leroy Merlin. Strengths are:

1. The company is serving in thirteen countries along with France and established in major cities and town

2. It provides unique self- service and sales assisted service to consumers

3.It became pioneer ,as it was the first company to offer free delivery service

4. It has more than 300 home improvement stores in 13 countries

5. The company has over 50,000 employees


Here are the weaknesses in the Leroy Merlin SWOT Analysis:

1. Competition means brand loyalty is fluctuating and also limited market share

2.Getting supplier or outsourcing sometimes affect the margins


Following are the Opportunities in Leroy Merlin SWOT Analysis:

1.There are less players In home improvement and garden supplies sector , so get high margins

2.Along with home improvement company could enter into food and home care segment

3.Customers are becoming more aware about this segment as they want home should be unique and beautiful


The threats in the SWOT Analysis of Leroy Merlin are as mentioned:

1. Lot of foreign players coming into Europe retail sector

2.After economic crisis French consumers have become more careful about spending over items like home improvement

Leroy Merlin Competition

Below are the top 4 Leroy Merlin competitors:

1.Home Depot



4.True value

The brandguide table above concludes the Leroy Merlin SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Leroy Merlin. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: