GOME Electrical Appliances SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2469

SWOT Analysis of GOME Electrical Appliances with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

GOME Electrical Appliances

Parent Company

GOME Electrical Appliances Holding Limited


Specialty Stores


Lifestyle and Retail

Tagline/ Slogan



Largest electric appliances retailer



People from China and Hong Kong

Target Group

People looking for electrical appliance purchase


Largest retail chain of electrical appliances east Asia

SWOT Analysis


1. Largest privately-owned electrical appliance retailers in China
2. 50,000+ employees
3. Selected as one of the "Key and Strategically Important Enterprises" in China by the Ministry of Commerce
4. Consistently growing profits and financial position

5. Has nearly 850 stores


1. Public dispute between founders over business strategy caused an issue
2. Limited geographic penetration in Europe and also other emerging economies


1. More global presence through tie-ups and expansions

2. Better branding through advertising


1. Fluctuating markets and domestic policies can affect business
2.Threat from domestic players
3.Cheap copies from Taiwan and Korea



1. MediaMarkt
2. Kesa Electricals
3. Shanghai Yongle Household Electrical Appliances

The table above concludes the GOME Electrical Appliances SWOT analysis along with its marketing and brand parameters.


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