GOME Electrical Appliances SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

GOME Electrical Appliances SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of GOME Electrical Appliances, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like GOME Electrical Appliances to benchmark its business & performance as compared to the competitors, and make strategic improvements. GOME Electrical Appliances is one of the leading brands in the lifestyle and retail sector.

The article below lists the GOME Electrical Appliances SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the GOME Electrical Appliances SWOT Analysis:

SWOT Analysis of GOME Electrical Appliances

For GOME Electrical Appliances, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

GOME Electrical Appliances Strengths

The strengths of GOME Electrical Appliances looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of GOME Electrical Appliances :

1. Largest privately-owned electrical appliance retailers in China
2. 50,000+ employees
3. Selected as one of the "Key and Strategically Important Enterprises" in China by the Ministry of Commerce
4. Consistently growing profits and financial position

5. Has nearly 850 stores

GOME Electrical Appliances Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the GOME Electrical Appliances SWOT Analysis:

1. Public dispute between founders over business strategy caused an issue
2. Limited geographic penetration in Europe and also other emerging economies

GOME Electrical Appliances Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in GOME Electrical Appliances SWOT Analysis:

1. More global presence through tie-ups and expansions

2. Better branding through advertising

GOME Electrical Appliances Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of GOME Electrical Appliances are as mentioned:

1. Fluctuating markets and domestic policies can affect business
2.Threat from domestic players
3.Cheap copies from Taiwan and Korea

GOME Electrical Appliances Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of GOME Electrical Appliances:

1. MediaMarkt
2. Kesa Electricals
3. Shanghai Yongle Household Electrical Appliances

Hence this concludes the GOME Electrical Appliances SWOT analysis.

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About GOME Electrical Appliances

GOME Electrical Appliances Overview
Parent Company

GOME Electrical Appliances Holding Limited


Specialty Stores


Lifestyle and Retail

Tagline/ Slogan



Largest electric appliances retailer

GOME Electrical Appliances STP

People from China and Hong Kong

Target Market

People looking for electrical appliance purchase


Largest retail chain of electrical appliances east Asia

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to GOME Electrical Appliances. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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