GOME Electrical Appliances SWOT Analysis
Here is a detailed SWOT analysis of GOME Electrical Appliances covering strengths, weaknesses, opportunities and threats.
GOME Electrical Appliances Strengths
- Largest privately-owned electrical appliance retailers in China
- 50,000+ employees
- Selected as one of the "Key and Strategically Important Enterprises" in China by the Ministry of Commerce
- Consistently growing profits and financial position
- Has nearly 850 stores
Above are the strengths in the SWOT Analysis of GOME Electrical Appliances. The strengths of GOME Electrical Appliances looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
GOME Electrical Appliances Weaknesses
- Public dispute between founders over business strategy caused an issue
- Limited geographic penetration in Europe and also other emerging economies
These were the weaknesses in the GOME Electrical Appliances SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
GOME Electrical Appliances Opportunities
- More global presence through tie-ups and expansions
- Better branding through advertising
Above we covered the opportunities in GOME Electrical Appliances SWOT Analysis. The opportunities for any brand can include prospects of future growth.
GOME Electrical Appliances Threats
- Fluctuating markets and domestic policies can affect business
- Threat from domestic players
- Cheap copies from Taiwan and Korea
The threats in the SWOT Analysis of GOME Electrical Appliances are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the GOME Electrical Appliances SWOT analysis.
About GOME Electrical Appliances
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| GOME Electrical Appliances Overview | |
|---|---|
| Parent Company |
GOME Electrical Appliances Holding Limited |
| Category |
Specialty Stores |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Largest electric appliances retailer |
| GOME Electrical Appliances STP | |
| Segmentation |
People from China and Hong Kong |
| Target Market |
People looking for electrical appliance purchase |
| Positioning |
Largest retail chain of electrical appliances east Asia |
Browse marketing analysis of more brands and companies similar to GOME Electrical Appliances. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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