GOME Electrical Appliances SWOT Analysis
GOME Electrical Appliances is one of the leading brands in the lifestyle and retail sector. GOME Electrical Appliances SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of GOME Electrical Appliances:
Quick Glance:
GOME Electrical Appliances Strengths
- Largest privately-owned electrical appliance retailers in China
- 50,000+ employees
- Selected as one of the "Key and Strategically Important Enterprises" in China by the Ministry of Commerce
- Consistently growing profits and financial position
- Has nearly 850 stores
Above are the strengths in the SWOT Analysis of GOME Electrical Appliances. The strengths of GOME Electrical Appliances looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
GOME Electrical Appliances Weaknesses
- Public dispute between founders over business strategy caused an issue
- Limited geographic penetration in Europe and also other emerging economies
These were the weaknesses in the GOME Electrical Appliances SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
GOME Electrical Appliances Opportunities
- More global presence through tie-ups and expansions
- Better branding through advertising
Above we covered the opportunities in GOME Electrical Appliances SWOT Analysis. The opportunities for any brand can include prospects of future growth.
GOME Electrical Appliances Threats
- Fluctuating markets and domestic policies can affect business
- Threat from domestic players
- Cheap copies from Taiwan and Korea
The threats in the SWOT Analysis of GOME Electrical Appliances are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the GOME Electrical Appliances SWOT analysis.
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About GOME Electrical Appliances
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| GOME Electrical Appliances Overview | |
|---|---|
| Parent Company |
GOME Electrical Appliances Holding Limited |
| Category |
Specialty Stores |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Largest electric appliances retailer |
| GOME Electrical Appliances STP | |
| Segmentation |
People from China and Hong Kong |
| Target Market |
People looking for electrical appliance purchase |
| Positioning |
Largest retail chain of electrical appliances east Asia |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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