GOME Electrical Appliances SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of GOME Electrical Appliances analyses the brand/company with its strengths, weaknesses, opportunities & threats. In GOME Electrical Appliances SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like GOME Electrical Appliances to benchmark its business & performance as compared to the competitors and industry. GOME Electrical Appliances is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top GOME Electrical Appliances competitors and includes GOME Electrical Appliances target market, segmentation, positioning & Unique Selling Proposition (USP).

GOME Electrical Appliances SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
GOME Electrical Appliances Brand Analysis
Parent Company

GOME Electrical Appliances Holding Limited


Specialty Stores


Lifestyle and Retail

Tagline/ Slogan



Largest electric appliances retailer

GOME Electrical Appliances STP
GOME Electrical Appliances Segmentation

People from China and Hong Kong

GOME Electrical Appliances Target Market

People looking for electrical appliance purchase

GOME Electrical Appliances Positioning

Largest retail chain of electrical appliances east Asia

GOME Electrical Appliances SWOT Analysis
GOME Electrical Appliances Strengths

Below are the Strengths in the SWOT Analysis of GOME Electrical Appliances:

1. Largest privately-owned electrical appliance retailers in China
2. 50,000+ employees
3. Selected as one of the "Key and Strategically Important Enterprises" in China by the Ministry of Commerce
4. Consistently growing profits and financial position

5. Has nearly 850 stores

GOME Electrical Appliances Weaknesses

Here are the weaknesses in the GOME Electrical Appliances SWOT Analysis:

1. Public dispute between founders over business strategy caused an issue
2. Limited geographic penetration in Europe and also other emerging economies

GOME Electrical Appliances Opportunities

Following are the Opportunities in GOME Electrical Appliances SWOT Analysis:

1. More global presence through tie-ups and expansions

2. Better branding through advertising

GOME Electrical Appliances Threats

The threats in the SWOT Analysis of GOME Electrical Appliances are as mentioned:

1. Fluctuating markets and domestic policies can affect business
2.Threat from domestic players
3.Cheap copies from Taiwan and Korea

GOME Electrical Appliances Competition

Below are the top 3 GOME Electrical Appliances competitors:

1. MediaMarkt
2. Kesa Electricals
3. Shanghai Yongle Household Electrical Appliances

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to GOME Electrical Appliances. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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