Published in Lifestyle and Retail category by MBA Skool Team
GOME Electrical Appliances is one of the leading brands in the lifestyle and retail sector. GOME Electrical Appliances SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of GOME Electrical Appliances:
Largest privately-owned electrical appliance retailers in China
Selected as one of the "Key and Strategically Important Enterprises" in China by the Ministry of Commerce
Consistently growing profits and financial position
Has nearly 850 stores
Above are the strengths in the SWOT Analysis of GOME Electrical Appliances. The strengths of GOME Electrical Appliances looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
GOME Electrical Appliances Weaknesses
Public dispute between founders over business strategy caused an issue
Limited geographic penetration in Europe and also other emerging economies
These were the weaknesses in the GOME Electrical Appliances SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
GOME Electrical Appliances Opportunities
More global presence through tie-ups and expansions
Better branding through advertising
Above we covered the opportunities in GOME Electrical Appliances SWOT Analysis. The opportunities for any brand can include prospects of future growth.
GOME Electrical Appliances Threats
Fluctuating markets and domestic policies can affect business
Threat from domestic players
Cheap copies from Taiwan and Korea
The threats in the SWOT Analysis of GOME Electrical Appliances are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the GOME Electrical Appliances SWOT analysis.
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About GOME Electrical Appliances
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Largest retail chain of electrical appliances east Asia
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