GOME Electrical Appliances SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 3403

SWOT analysis of GOME Electrical Appliances analyses the brand/company with its strengths, weaknesses, opportunities & threats. GOME Electrical Appliances is one of the leading brands in the lifestyle and retail sector. The table below also lists the top GOME Electrical Appliances competitors and elaborates GOME Electrical Appliances segmentation, targeting, positioning & USP.

GOME Electrical Appliances SWOT, Competitors, Marketing STP & Brand analysis Table
GOME Electrical Appliances Brand Analysis
Parent Company

GOME Electrical Appliances Holding Limited

Category

Specialty Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Largest electric appliances retailer

GOME Electrical Appliances STP
Segment

People from China and Hong Kong

Target Group

People looking for electrical appliance purchase

Positioning

Largest retail chain of electrical appliances east Asia

GOME Electrical Appliances SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of GOME Electrical Appliances. Strengths are:

1. Largest privately-owned electrical appliance retailers in China
2. 50,000+ employees
3. Selected as one of the "Key and Strategically Important Enterprises" in China by the Ministry of Commerce
4. Consistently growing profits and financial position

5. Has nearly 850 stores

Weaknesses

Here are the weaknesses in the GOME Electrical Appliances SWOT Analysis:

1. Public dispute between founders over business strategy caused an issue
2. Limited geographic penetration in Europe and also other emerging economies

Opportunities

Following are the Opportunities in GOME Electrical Appliances SWOT Analysis:

1. More global presence through tie-ups and expansions

2. Better branding through advertising

Threats

The threats in the SWOT Analysis of GOME Electrical Appliances are as mentioned:

1. Fluctuating markets and domestic policies can affect business
2.Threat from domestic players
3.Cheap copies from Taiwan and Korea

GOME Electrical Appliances Competition
Competitors

Below are the top 3 GOME Electrical Appliances competitors:

1. MediaMarkt
2. Kesa Electricals
3. Shanghai Yongle Household Electrical Appliances

The brandguide table above concludes the GOME Electrical Appliances SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to GOME Electrical Appliances. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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