GOME Electrical Appliances SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 3628

SWOT analysis of GOME Electrical Appliances analyses the brand/company with its strengths, weaknesses, opportunities & threats. In GOME Electrical Appliances SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like GOME Electrical Appliances to benchmark its business & performance as compared to the competitors and industry. GOME Electrical Appliances is one of the leading brands in the lifestyle and retail sector. The table below also lists the top GOME Electrical Appliances competitors and elaborates GOME Electrical Appliances market segmentation, target group, positioning & Unique Selling Proposition (USP).

GOME Electrical Appliances SWOT, Competitors, Marketing STP & Brand analysis Table
GOME Electrical Appliances Brand Analysis
Parent Company

GOME Electrical Appliances Holding Limited


Specialty Stores


Lifestyle and Retail

Tagline/ Slogan



Largest electric appliances retailer

GOME Electrical Appliances STP

People from China and Hong Kong

Target Group

People looking for electrical appliance purchase


Largest retail chain of electrical appliances east Asia

GOME Electrical Appliances SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of GOME Electrical Appliances. Strengths are:

1. Largest privately-owned electrical appliance retailers in China
2. 50,000+ employees
3. Selected as one of the "Key and Strategically Important Enterprises" in China by the Ministry of Commerce
4. Consistently growing profits and financial position

5. Has nearly 850 stores


Here are the weaknesses in the GOME Electrical Appliances SWOT Analysis:

1. Public dispute between founders over business strategy caused an issue
2. Limited geographic penetration in Europe and also other emerging economies


Following are the Opportunities in GOME Electrical Appliances SWOT Analysis:

1. More global presence through tie-ups and expansions

2. Better branding through advertising


The threats in the SWOT Analysis of GOME Electrical Appliances are as mentioned:

1. Fluctuating markets and domestic policies can affect business
2.Threat from domestic players
3.Cheap copies from Taiwan and Korea

GOME Electrical Appliances Competition

Below are the top 3 GOME Electrical Appliances competitors:

1. MediaMarkt
2. Kesa Electricals
3. Shanghai Yongle Household Electrical Appliances

The brandguide table above concludes the GOME Electrical Appliances SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to GOME Electrical Appliances. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: