GOME Electrical Appliances SWOT Analysis, Competitors & USP

GOME Electrical Appliances Holding Limited

Specialty Stores

Lifestyle and Retail

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Largest electric appliances retailer

People from China and Hong Kong

People looking for electrical appliance purchase

Largest retail chain of electrical appliances east Asia

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of GOME Electrical Appliances. Strengths are:

1. Largest privately-owned electrical appliance retailers in China
2. 50,000+ employees
3. Selected as one of the "Key and Strategically Important Enterprises" in China by the Ministry of Commerce
4. Consistently growing profits and financial position

5. Has nearly 850 stores

Here are the weaknesses in the GOME Electrical Appliances SWOT Analysis:

1. Public dispute between founders over business strategy caused an issue
2. Limited geographic penetration in Europe and also other emerging economies

Following are the Opportunities in GOME Electrical Appliances SWOT Analysis:

1. More global presence through tie-ups and expansions

2. Better branding through advertising

The threats in the SWOT Analysis of GOME Electrical Appliances are as mentioned:

1. Fluctuating markets and domestic policies can affect business
2.Threat from domestic players
3.Cheap copies from Taiwan and Korea

Below are the top 3 GOME Electrical Appliances competitors:

1. MediaMarkt
2. Kesa Electricals
3. Shanghai Yongle Household Electrical Appliances