Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of GOME Electrical Appliances analyses the brand by its strengths, weaknesses, opportunities & threats. In GOME Electrical Appliances SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like GOME Electrical Appliances to benchmark its business & performance as compared to the competitors. GOME Electrical Appliances is one of the leading brands in the lifestyle and retail sector.
The table below lists the GOME Electrical Appliances SWOT (Strengths, Weaknesses, Opportunities, Threats), top GOME Electrical Appliances competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Largest retail chain of electrical appliances east Asia
SWOT Analysis of GOME Electrical Appliances
GOME Electrical Appliances Strengths
Below are the Strengths in the SWOT Analysis of GOME Electrical Appliances:
1. Largest privately-owned electrical appliance retailers in China 2. 50,000+ employees 3. Selected as one of the "Key and Strategically Important Enterprises" in China by the Ministry of Commerce 4. Consistently growing profits and financial position
5. Has nearly 850 stores
GOME Electrical Appliances Weaknesses
Here are the weaknesses in the GOME Electrical Appliances SWOT Analysis:
1. Public dispute between founders over business strategy caused an issue 2. Limited geographic penetration in Europe and also other emerging economies
GOME Electrical Appliances Opportunities
Following are the Opportunities in GOME Electrical Appliances SWOT Analysis:
1. More global presence through tie-ups and expansions
2. Better branding through advertising
GOME Electrical Appliances Threats
The threats in the SWOT Analysis of GOME Electrical Appliances are as mentioned:
1. Fluctuating markets and domestic policies can affect business 2.Threat from domestic players 3.Cheap copies from Taiwan and Korea
GOME Electrical Appliances Competition
GOME Electrical Appliances Competitors
Below are the top 3 competitors of GOME Electrical Appliances:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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