GOME Electrical Appliances SWOT Analysis, Competitors & USP
SWOT analysis of GOME Electrical Appliances analyses the brand by its strengths, weaknesses, opportunities & threats. In GOME Electrical Appliances SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like GOME Electrical Appliances to benchmark its business & performance as compared to the competitors. GOME Electrical Appliances is one of the leading brands in the lifestyle and retail sector.
The table below lists the GOME Electrical Appliances SWOT (Strengths, Weaknesses, Opportunities, Threats), top GOME Electrical Appliances competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| GOME Electrical Appliances Brand Analysis | |
|---|---|
| Parent Company |
GOME Electrical Appliances Holding Limited |
| Category |
Specialty Stores |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Largest electric appliances retailer |
| GOME Electrical Appliances STP | |
| Segment |
People from China and Hong Kong |
| Target Group |
People looking for electrical appliance purchase |
| Positioning |
Largest retail chain of electrical appliances east Asia |
| SWOT Analysis of GOME Electrical Appliances | |
| GOME Electrical Appliances Strengths |
Below are the Strengths in the SWOT Analysis of GOME Electrical Appliances: 1. Largest privately-owned electrical appliance retailers in China 5. Has nearly 850 stores |
| GOME Electrical Appliances Weaknesses |
Here are the weaknesses in the GOME Electrical Appliances SWOT Analysis: 1. Public dispute between founders over business strategy caused an issue |
| GOME Electrical Appliances Opportunities |
Following are the Opportunities in GOME Electrical Appliances SWOT Analysis: 1. More global presence through tie-ups and expansions 2. Better branding through advertising |
| GOME Electrical Appliances Threats |
The threats in the SWOT Analysis of GOME Electrical Appliances are as mentioned: 1. Fluctuating markets and domestic policies can affect business |
| GOME Electrical Appliances Competition | |
| GOME Electrical Appliances Competitors |
Below are the top 3 competitors of GOME Electrical Appliances: 1. MediaMarkt |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to GOME Electrical Appliances. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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