NEXT Retail India SWOT Analysis, Competitors & USP
SWOT analysis of NEXT Retail India analyses the brand by its strengths, weaknesses, opportunities & threats. In NEXT Retail India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like NEXT Retail India to benchmark its business & performance as compared to the competitors. NEXT Retail India is one of the leading brands in the lifestyle and retail sector.
The table below lists the NEXT Retail India SWOT (Strengths, Weaknesses, Opportunities, Threats), top NEXT Retail India competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| NEXT Retail India Brand Analysis | |
|---|---|
| Parent Company |
Videocon group |
| Category |
Consumer durable Retail |
| Sector | |
| Tagline/ Slogan |
Best brands and best margins |
| USP |
New styles |
| NEXT Retail India STP | |
| Segment |
Style and status cautious group |
| Target Group |
Upper Middle class group |
| Positioning |
Styles and quality |
| SWOT Analysis of NEXT Retail India | |
| NEXT Retail India Strengths |
Below are the Strengths in the SWOT Analysis of NEXT Retail India: 1.Currently it has 600 showrooms in 25 states across India 2.Skilled staff in terms of technical knowledge and product knowledge 3.Reliable and well known brand name in consumer durable category 4.Competitive pricing strategy is a differentiating factor 5. Strong brand reputation owing to backing by parent company |
| NEXT Retail India Weaknesses |
Here are the weaknesses in the NEXT Retail India SWOT Analysis: 1. Customer involvement needs to be increased when compared to industry leaders 2.Provision for customer retention measures are negligible; hence brand loyalty gets affected |
| NEXT Retail India Opportunities |
Following are the Opportunities in NEXT Retail India SWOT Analysis: 1.Could upgrade itself by reviewing customer feedbacks 2.Opportunity to increase footfalls by exploring innovative promotional strategies 3.Enhance in showroom performance by effective use of staff members |
| NEXT Retail India Threats |
The threats in the SWOT Analysis of NEXT Retail India are as mentioned: 1. Employee retention is big concern in today’s world 2.Customer are very much cautious about spending on consumer durable category 3.Difficult to target all segments of society |
| NEXT Retail India Competition | |
| NEXT Retail India Competitors |
Below are the top 3 competitors of NEXT Retail India: 1.Vijay Sales 2.Croma 3.Ezone |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to NEXT Retail India. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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