NEXT Retail India SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of NEXT Retail India analyses the brand by its strengths, weaknesses, opportunities & threats. In NEXT Retail India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like NEXT Retail India to benchmark its business & performance as compared to the competitors. NEXT Retail India is one of the leading brands in the lifestyle and retail sector.

The table below lists the NEXT Retail India SWOT (Strengths, Weaknesses, Opportunities, Threats), top NEXT Retail India competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

NEXT Retail India SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
NEXT Retail India Brand Analysis
Parent Company

Videocon group

Category

Consumer durable Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Best brands and best margins

USP

New styles

NEXT Retail India STP
Segment

Style and status cautious group

Target Group

Upper Middle class group

Positioning

Styles and quality

SWOT Analysis of NEXT Retail India
NEXT Retail India Strengths

Below are the Strengths in the SWOT Analysis of NEXT Retail India:

1.Currently it has 600 showrooms in 25 states across India

2.Skilled staff in terms of technical knowledge and product knowledge

3.Reliable and well known brand name in consumer durable category

4.Competitive pricing strategy is a differentiating factor

5. Strong brand reputation owing to backing by parent company

NEXT Retail India Weaknesses

Here are the weaknesses in the NEXT Retail India SWOT Analysis:

1. Customer involvement needs to be increased when compared to industry leaders

2.Provision for customer retention measures are negligible; hence brand loyalty gets affected

NEXT Retail India Opportunities

Following are the Opportunities in NEXT Retail India SWOT Analysis:

1.Could upgrade itself by reviewing customer feedbacks

2.Opportunity to increase footfalls by exploring innovative promotional strategies

3.Enhance in showroom performance by effective use of staff members

NEXT Retail India Threats

The threats in the SWOT Analysis of NEXT Retail India are as mentioned:

1. Employee retention is big concern in today’s world

2.Customer are very much cautious about spending on consumer durable category

3.Difficult to target all segments of society

NEXT Retail India Competition
NEXT Retail India Competitors

Below are the top 3 competitors of NEXT Retail India:

1.Vijay Sales

2.Croma

3.Ezone


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to NEXT Retail India. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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