NEXT Retail India SWOT Analysis
NEXT Retail India is one of the leading brands in the lifestyle and retail sector. NEXT Retail India SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of NEXT Retail India:
Quick Glance:
NEXT Retail India Strengths
- Currently it has 600 showrooms in 25 states across India
- Skilled staff in terms of technical knowledge and product knowledge
- Reliable and well known brand name in consumer durable category
- Competitive pricing strategy is a differentiating factor
- Strong brand reputation owing to backing by parent company
Above are the strengths in the SWOT Analysis of NEXT Retail India. The strengths of NEXT Retail India looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
NEXT Retail India Weaknesses
- Customer involvement needs to be increased when compared to industry leaders
- Provision for customer retention measures are negligible; hence brand loyalty gets affected
These were the weaknesses in the NEXT Retail India SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
NEXT Retail India Opportunities
- Could upgrade itself by reviewing customer feedbacks
- Opportunity to increase footfalls by exploring innovative promotional strategies
- Enhance in showroom performance by effective use of staff members
Above we covered the opportunities in NEXT Retail India SWOT Analysis. The opportunities for any brand can include prospects of future growth.
NEXT Retail India Threats
- Employee retention is big concern in today’s world
- Customer are very much cautious about spending on consumer durable category
- Difficult to target all segments of society
The threats in the SWOT Analysis of NEXT Retail India are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the NEXT Retail India SWOT analysis.
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About NEXT Retail India
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| NEXT Retail India Overview | |
|---|---|
| Parent Company |
Videocon group |
| Category |
Consumer durable Retail |
| Sector | |
| Tagline/ Slogan |
Best brands and best margins |
| USP |
New styles |
| NEXT Retail India STP | |
| Segmentation |
Style and status cautious group |
| Target Market |
Upper Middle class group |
| Positioning |
Styles and quality |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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