NEXT Retail India SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2860

SWOT Analysis of NEXT Retail India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NEXT Retail India

Parent Company

Videocon group


Consumer durable Retail


Retail and lifestyle

Tagline/ Slogan

Best brands and best margins


New styles



Style and status cautious group

Target Group

Upper Middle class group


Styles and quality

SWOT Analysis


1.Currently it has 600 showrooms in 25 states across India

2.Skilled staff in terms of technical knowledge and product knowledge

3.Reliable and well known brand name in consumer durable category

4.Competitive pricing strategy is a differentiating factor

5. Strong brand reputation owing to backing by parent company


1. Customer involvement needs to be increased when compared to industry leaders

2.Provision for customer retention measures are negligible; hence brand loyalty gets affected


1.Could upgrade itself by reviewing customer feedbacks

2.Opportunity to increase footfalls by exploring innovative promotional strategies

3.Enhance in showroom performance by effective use of staff members


1. Employee retention is big concern in today’s world

2.Customer are very much cautious about spending on consumer durable category

3.Difficult to target all segments of society



1.Vijay Sales



The table above concludes the NEXT Retail India SWOT analysis along with its marketing and brand parameters.


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