NEXT Retail India SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 3756

SWOT Analysis of NEXT Retail India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NEXT Retail India

Parent Company

Videocon group


Consumer durable Retail


Lifestyle and Retail

Tagline/ Slogan

Best brands and best margins


New styles

NEXT Retail India STP


Style and status cautious group

Target Group

Upper Middle class group


Styles and quality

NEXT Retail India SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of NEXT Retail India :

1.Currently it has 600 showrooms in 25 states across India

2.Skilled staff in terms of technical knowledge and product knowledge

3.Reliable and well known brand name in consumer durable category

4.Competitive pricing strategy is a differentiating factor

5. Strong brand reputation owing to backing by parent company


1. Customer involvement needs to be increased when compared to industry leaders

2.Provision for customer retention measures are negligible; hence brand loyalty gets affected


1.Could upgrade itself by reviewing customer feedbacks

2.Opportunity to increase footfalls by exploring innovative promotional strategies

3.Enhance in showroom performance by effective use of staff members


1. Employee retention is big concern in today’s world

2.Customer are very much cautious about spending on consumer durable category

3.Difficult to target all segments of society

NEXT Retail India Competition


Below are the 3 main NEXT Retail India competitors :

1.Vijay Sales



The brandguide table above concludes the NEXT Retail India SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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