NEXT Retail India SWOT Analysis, Competitors & USP

NEXT Retail India SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of NEXT Retail India, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like NEXT Retail India to benchmark its business & performance as compared to the competitors, and make strategic improvements. NEXT Retail India is one of the leading brands in the lifestyle and retail sector.

The article below lists the NEXT Retail India SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the NEXT Retail India SWOT Analysis:

SWOT Analysis of NEXT Retail India

For NEXT Retail India, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

NEXT Retail India Strengths

The strengths of NEXT Retail India looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of NEXT Retail India :

1.Currently it has 600 showrooms in 25 states across India

2.Skilled staff in terms of technical knowledge and product knowledge

3.Reliable and well known brand name in consumer durable category

4.Competitive pricing strategy is a differentiating factor

5. Strong brand reputation owing to backing by parent company

NEXT Retail India Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the NEXT Retail India SWOT Analysis:

1. Customer involvement needs to be increased when compared to industry leaders

2.Provision for customer retention measures are negligible; hence brand loyalty gets affected

NEXT Retail India Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in NEXT Retail India SWOT Analysis:

1.Could upgrade itself by reviewing customer feedbacks

2.Opportunity to increase footfalls by exploring innovative promotional strategies

3.Enhance in showroom performance by effective use of staff members

NEXT Retail India Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of NEXT Retail India are as mentioned:

1. Employee retention is big concern in today’s world

2.Customer are very much cautious about spending on consumer durable category

3.Difficult to target all segments of society

NEXT Retail India Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of NEXT Retail India:

1.Vijay Sales

2.Croma

3.Ezone

Hence this concludes the NEXT Retail India SWOT analysis.

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About NEXT Retail India

NEXT Retail India Overview
Parent Company	Videocon group
Category	Consumer durable Retail
Sector	Lifestyle and Retail
Tagline/ Slogan	Best brands and best margins
USP	New styles
NEXT Retail India STP
Segmentation	Style and status cautious group
Target Market	Upper Middle class group
Positioning	Styles and quality

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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