Subhiksha SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 3322

SWOT Analysis of Subhiksha with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Subhiksha group




Lifestyle and Retail

Tagline/ Slogan

Bachat mera adhikar, Subhiksha mera Abhimaan


Value for money

Subhiksha STP


Qualityand price cautious group

Target Group

Upper middle class and lower middle class


Quality and trust

Subhiksha SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Subhiksha :

1. It is Indian retail chain with 1600 stores allover India

2. Skilled workforce that help customers in buying decisions

3. Prices are 8 % less than the MRP so its affordable for common man

4. Better ambience than typical retail store helps to gain customer time

5.Strong supply chain management


1.Limited attractive promotional offers to attract customers

2.Decreasing footfall in stores is a concern

3.Less geographical reach restricted mostly in metro cities


1.Using ATL promotional offers could cater to mass consumers in minimum time

2.Leverage on brand name could help them expand in semi metro city

3.Positioning on quality and variety and not only on pricing


1. Consumers are getting highly brand cautious in various socio-economic classes

2.Brand image has been deteriorating and sales getting hampered too due to competition

Subhiksha Competition


Below are the 4 main Subhiksha competitors :

1.Reliance Retail

2.RPG group

3.Future Group

4.Star Bazaar

The brandguide table above concludes the Subhiksha SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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