Subhiksha SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Subhiksha analyses the brand by its strengths, weaknesses, opportunities & threats. In Subhiksha SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Subhiksha to benchmark its business & performance as compared to the competitors. Subhiksha is one of the leading brands in the lifestyle and retail sector.

The article below lists the Subhiksha SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Subhiksha SWOT Analysis:

SWOT Analysis of Subhiksha

For Subhiksha, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Subhiksha Strengths

The strengths of Subhiksha looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Subhiksha :

1. It is Indian retail chain with 1600 stores allover India

2. Skilled workforce that help customers in buying decisions

3. Prices are 8 % less than the MRP so its affordable for common man

4. Better ambience than typical retail store helps to gain customer time

5.Strong supply chain management

Subhiksha Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Subhiksha SWOT Analysis:

1.Limited attractive promotional offers to attract customers

2.Decreasing footfall in stores is a concern

3.Less geographical reach restricted mostly in metro cities


Subhiksha Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Subhiksha SWOT Analysis:

1.Using ATL promotional offers could cater to mass consumers in minimum time

2.Leverage on brand name could help them expand in semi metro city

3.Positioning on quality and variety and not only on pricing

Subhiksha Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Subhiksha are as mentioned:

1. Consumers are getting highly brand cautious in various socio-economic classes

2.Brand image has been deteriorating and sales getting hampered too due to competition


Subhiksha Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Subhiksha:

1.Reliance Retail

2.RPG group

3.Future Group

4.Star Bazaar

Hence this concludes the Subhiksha SWOT analysis.

Continue reading more about the brand/company.

About Subhiksha

Subhiksha Overview
Parent Company

Subhiksha group

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Bachat mera adhikar, Subhiksha mera Abhimaan

USP

Value for money

Subhiksha STP
Segmentation

Qualityand price cautious group

Target Market

Upper middle class and lower middle class

Positioning

Quality and trust


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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