Subhiksha SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Subhiksha analyses the brand by its strengths, weaknesses, opportunities & threats. In Subhiksha SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Subhiksha to benchmark its business & performance as compared to the competitors. Subhiksha is one of the leading brands in the lifestyle and retail sector.

The table below lists the Subhiksha SWOT (Strengths, Weaknesses, Opportunities, Threats), top Subhiksha competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Subhiksha SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Subhiksha Brand Analysis
Parent Company

Subhiksha group




Lifestyle and Retail

Tagline/ Slogan

Bachat mera adhikar, Subhiksha mera Abhimaan


Value for money

Subhiksha STP

Qualityand price cautious group

Target Group

Upper middle class and lower middle class


Quality and trust

SWOT Analysis of Subhiksha
Subhiksha Strengths

Below are the Strengths in the SWOT Analysis of Subhiksha:

1. It is Indian retail chain with 1600 stores allover India

2. Skilled workforce that help customers in buying decisions

3. Prices are 8 % less than the MRP so its affordable for common man

4. Better ambience than typical retail store helps to gain customer time

5.Strong supply chain management

Subhiksha Weaknesses

Here are the weaknesses in the Subhiksha SWOT Analysis:

1.Limited attractive promotional offers to attract customers

2.Decreasing footfall in stores is a concern

3.Less geographical reach restricted mostly in metro cities

Subhiksha Opportunities

Following are the Opportunities in Subhiksha SWOT Analysis:

1.Using ATL promotional offers could cater to mass consumers in minimum time

2.Leverage on brand name could help them expand in semi metro city

3.Positioning on quality and variety and not only on pricing

Subhiksha Threats

The threats in the SWOT Analysis of Subhiksha are as mentioned:

1. Consumers are getting highly brand cautious in various socio-economic classes

2.Brand image has been deteriorating and sales getting hampered too due to competition

Subhiksha Competition
Subhiksha Competitors

Below are the top 4 competitors of Subhiksha:

1.Reliance Retail

2.RPG group

3.Future Group

4.Star Bazaar

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Subhiksha. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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