Subhiksha SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 4204

SWOT analysis of Subhiksha analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Subhiksha SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Subhiksha to benchmark its business & performance as compared to the competitors and industry. Subhiksha is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Subhiksha competitors and elaborates Subhiksha market segmentation, target group, positioning & Unique Selling Proposition (USP).

Subhiksha SWOT, Competitors, Marketing STP & Brand analysis Table
Subhiksha Brand Analysis
Parent Company

Subhiksha group




Lifestyle and Retail

Tagline/ Slogan

Bachat mera adhikar, Subhiksha mera Abhimaan


Value for money

Subhiksha STP

Qualityand price cautious group

Target Group

Upper middle class and lower middle class


Quality and trust

Subhiksha SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Subhiksha. Strengths are:

1. It is Indian retail chain with 1600 stores allover India

2. Skilled workforce that help customers in buying decisions

3. Prices are 8 % less than the MRP so its affordable for common man

4. Better ambience than typical retail store helps to gain customer time

5.Strong supply chain management


Here are the weaknesses in the Subhiksha SWOT Analysis:

1.Limited attractive promotional offers to attract customers

2.Decreasing footfall in stores is a concern

3.Less geographical reach restricted mostly in metro cities


Following are the Opportunities in Subhiksha SWOT Analysis:

1.Using ATL promotional offers could cater to mass consumers in minimum time

2.Leverage on brand name could help them expand in semi metro city

3.Positioning on quality and variety and not only on pricing


The threats in the SWOT Analysis of Subhiksha are as mentioned:

1. Consumers are getting highly brand cautious in various socio-economic classes

2.Brand image has been deteriorating and sales getting hampered too due to competition

Subhiksha Competition

Below are the top 4 Subhiksha competitors:

1.Reliance Retail

2.RPG group

3.Future Group

4.Star Bazaar

The brandguide table above concludes the Subhiksha SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Subhiksha. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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