Published in Lifestyle and Retail category by MBA Skool Team
Subhiksha is one of the leading brands in the lifestyle and retail sector. Subhiksha SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Subhiksha:
It is Indian retail chain with 1600 stores allover India
Skilled workforce that help customers in buying decisions
Prices are 8 % less than the MRP so its affordable for common man
Better ambience than typical retail store helps to gain customer time
Strong supply chain management
Above are the strengths in the SWOT Analysis of Subhiksha. The strengths of Subhiksha looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Limited attractive promotional offers to attract customers
Decreasing footfall in stores is a concern
Less geographical reach restricted mostly in metro cities
These were the weaknesses in the Subhiksha SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Using ATL promotional offers could cater to mass consumers in minimum time
Leverage on brand name could help them expand in semi metro city
Positioning on quality and variety and not only on pricing
Above we covered the opportunities in Subhiksha SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Consumers are getting highly brand cautious in various socio-economic classes
Brand image has been deteriorating and sales getting hampered too due to competition
The threats in the SWOT Analysis of Subhiksha are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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