Published in Lifestyle and Retail category by MBA Skool Team
El Corte Ingles is one of the leading brands in the lifestyle and retail sector. El Corte Ingles SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of El Corte Ingles:
Biggest departmental store in Europe and ranked among the top five worldwide
Owner of associated businesses like hypermarket, supermarket, fashion chain
Large base of consumer group to be targeted by company through different associated businesses
Stores tend to be very large size and offer wide range of products
Above are the strengths in the SWOT Analysis of El Corte Ingles. The strengths of El Corte Ingles looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
El Corte Ingles Weaknesses
Despite being a strong player, the brand awareness is limited compared to global leaders
Stiff competition from global players means market share growth is limited
These were the weaknesses in the El Corte Ingles SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
El Corte Ingles Opportunities
Online retailing is good option for company to spread globally and locally
Strengthening supply chain and distribution network would help in gaining cost advantage
Above we covered the opportunities in El Corte Ingles SWOT Analysis. The opportunities for any brand can include prospects of future growth.
El Corte Ingles Threats
Global downturn has impact on customer purchasing ability which shrinks gradually
Government regulation and import export policies tend to effect in global market
Setting up manufacturing plant locally or sourcing from outside provides competitive edge
The threats in the SWOT Analysis of El Corte Ingles are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
One of the biggest department store group in Europe based in Spain
El Corte Ingles STP
Households seeking departmental stores
Middle class and upper middle class
Quality in low price
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