El Corte Ingles SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of El Corte Ingles analyses the brand by its strengths, weaknesses, opportunities & threats. In El Corte Ingles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like El Corte Ingles to benchmark its business & performance as compared to the competitors. El Corte Ingles is one of the leading brands in the lifestyle and retail sector.

The table below lists the El Corte Ingles SWOT (Strengths, Weaknesses, Opportunities, Threats), top El Corte Ingles competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

El Corte Ingles SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
El Corte Ingles Brand Analysis
Parent Company

El Corte Ingles Group

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

One of the biggest department store group in Europe based in Spain

El Corte Ingles STP
Segment

Households seeking departmental stores

Target Group

Middle class and upper middle class

Positioning

Quality in low price

SWOT Analysis
El Corte Ingles Strengths

Below are the Strengths in the SWOT Analysis of El Corte Ingles:

1. Biggest departmental store in Europe and ranked among the top five worldwide

2. Owner of associated businesses like hypermarket, supermarket, fashion chain

3.Large base of consumer group to be targeted by company through different associated businesses

4. Stores tend to be very large size and offer wide range of products

El Corte Ingles Weaknesses

Here are the weaknesses in the El Corte Ingles SWOT Analysis:

1. Despite being a strong player, the brand awareness is limited compared to global leaders

2. Stiff competition from global players means market share growth is limited

El Corte Ingles Opportunities

Following are the Opportunities in El Corte Ingles SWOT Analysis:

1. Online retailing is good option for company to spread globally and locally

2. Strengthening supply chain and distribution network would help in gaining cost advantage

El Corte Ingles Threats

The threats in the SWOT Analysis of El Corte Ingles are as mentioned:

1.Global downturn has impact on customer purchasing ability which shrinks gradually

2. Government regulation and import export policies tend to effect in global market

3. Setting up manufacturing plant locally or sourcing from outside provides  competitive edge

El Corte Ingles Competition
El Corte Ingles Competitors

Below are the top 3 competitors of El Corte Ingles:

1. SEPU

2.Aldi

3. Walmart


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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