El Corte Ingles SWOT Analysis, Competitors & USP
El Corte Ingles SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of El Corte Ingles, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like El Corte Ingles to benchmark its business & performance as compared to the competitors, and make strategic improvements. El Corte Ingles is one of the leading brands in the lifestyle and retail sector.
The article below lists the El Corte Ingles SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the El Corte Ingles SWOT Analysis:
In this article:
SWOT Analysis of El Corte Ingles
For El Corte Ingles, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
El Corte Ingles Strengths
The strengths of El Corte Ingles looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of El Corte Ingles :
1. Biggest departmental store in Europe and ranked among the top five worldwide
2. Owner of associated businesses like hypermarket, supermarket, fashion chain
3.Large base of consumer group to be targeted by company through different associated businesses
4. Stores tend to be very large size and offer wide range of products
El Corte Ingles Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the El Corte Ingles SWOT Analysis:
1. Despite being a strong player, the brand awareness is limited compared to global leaders
2. Stiff competition from global players means market share growth is limited
El Corte Ingles Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in El Corte Ingles SWOT Analysis:
1. Online retailing is good option for company to spread globally and locally
2. Strengthening supply chain and distribution network would help in gaining cost advantage
El Corte Ingles Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of El Corte Ingles are as mentioned:
1.Global downturn has impact on customer purchasing ability which shrinks gradually
2. Government regulation and import export policies tend to effect in global market
3. Setting up manufacturing plant locally or sourcing from outside provides competitive edge
El Corte Ingles Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of El Corte Ingles:
1. SEPU
2.Aldi
3. Walmart
Hence this concludes the El Corte Ingles SWOT analysis.
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About El Corte Ingles
| El Corte Ingles Overview | |
|---|---|
| Parent Company |
El Corte Ingles Group |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
One of the biggest department store group in Europe based in Spain |
| El Corte Ingles STP | |
| Segmentation |
Households seeking departmental stores |
| Target Market |
Middle class and upper middle class |
| Positioning |
Quality in low price |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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