El Corte Ingles SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 3886

SWOT Analysis of El Corte Ingles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

El Corte Ingles

Parent Company

El Corte Ingles Group




Lifestyle and Retail

Tagline/ Slogan



One of the biggest department store group in Europe based in Spain

El Corte Ingles STP


Households seeking departmental stores

Target Group

Middle class and upper middle class


Quality in low price

El Corte Ingles SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of El Corte Ingles. Strengths are:

1. Biggest departmental store in Europe and ranked among the top five worldwide

2. Owner of associated businesses like hypermarket, supermarket, fashion chain

3.Large base of consumer group to be targeted by company through different associated businesses

4. Stores tend to be very large size and offer wide range of products


Here are the weaknesses of El Corte Ingles :

1. Despite being a strong player, the brand awareness is limited compared to global leaders

2. Stiff competition from global players means market share growth is limited


Following are the Opportunities of El Corte Ingles :

1. Online retailing is good option for company to spread globally and locally

2. Strengthening supply chain and distribution network would help in gaining cost advantage


The threats of El Corte Ingles are as mentioned :

1.Global downturn has impact on customer purchasing ability which shrinks gradually

2. Government regulation and import export policies tend to effect in global market

3. Setting up manufacturing plant locally or sourcing from outside provides  competitive edge

El Corte Ingles Competition


Below are the 3 main El Corte Ingles competitors :



3. Walmart

The brandguide table above concludes the El Corte Ingles SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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