Published in Lifestyle and Retail category by MBA Skool Team
Spencers Retail is one of the leading brands in the lifestyle and retail sector. Spencers Retail SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Spencers Retail:
Follows differentiation as a strategy rather than cost-leadership
Brand Imagery-perceived as an international, contemporary, accessible, empathetic and trusted brand
Offers promotions carefully designed to suit the buying cycle and shopping basket of the consumers
Above are the strengths in the SWOT Analysis of Spencers Retail. The strengths of Spencers Retail looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Spencers Retail Weaknesses
Rising Operating costs
Limited Geographical presence
High bargaining power of suppliers across the huge product range it deals in
These were the weaknesses in the Spencers Retail SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Spencers Retail Opportunities
Growth of organized retail sector in India which was till now dominated by unorganized kirana(convenience) stores
Favourable Indian demographics- rising middle class, young working population with higher disposable incomes who prefer to shop under one roof and stock items
Expansion through large format stores across the country
Above we covered the opportunities in Spencers Retail SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Spencers Retail Threats
Stringent Government regulations in the organized retail sector in India
Competition from leading international retail giants such as Tesco, Carrefour, Walmart due to approval of FDI in multi-retail
Competition from rising presence of e-commerce shopping sites
The threats in the SWOT Analysis of Spencers Retail are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Spencers Retail SWOT analysis.
Continue reading more about the brand/company.
About Spencers Retail
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Create memorable 360° shopping experiences for consumers with a premium, high-street touch
Spencers Retail STP
Discerning young customers looking for a range of quality products that let them participate in a global lifestyle
Upper-middle and upper class individuals
Delighting shoppers with the best products and services that enable a fine living at reasonable prices while providing them with a warm, friendly and knowledgeable retail environment.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Spencers Retail. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute