Spencers Retail SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 6490

SWOT analysis of Spencers Retail analyses the brand/company with its strengths, weaknesses, opportunities & threats. Spencers Retail is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Spencers Retail competitors and elaborates Spencers Retail segmentation, targeting, positioning & USP.

Spencers Retail

Parent Company

RPG Enterprise Group

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Makes Fine Living Affordable

USP

Create memorable 360° shopping experiences for consumers with a premium, high-street touch

Spencers Retail STP

Segment

Discerning young customers looking for a range of quality products that let them participate in a global lifestyle

Target Group

Upper-middle and upper class individuals

Positioning

Delighting shoppers with the best products and services that enable a fine living at reasonable prices while providing them with a warm, friendly and knowledgeable retail environment.

Spencers Retail SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Spencers Retail. Strengths are:

1. A very broad product portfolioof  food and lifestyle (fashion, home, entertainment) brands, with a special emphasis and brands and quality

2. Extremely successful customer engagement programmes
3. Follows differentiation as a strategy rather than cost-leadership

4.Brand Imagery-perceived as an international, contemporary, accessible, empathetic and trusted brand

5.Offers promotions carefully designed to suit the buying cycle and shopping basket of the consumers

Weaknesses

Here are the weaknesses in the Spencers Retail SWOT Analysis:

1.Rising Operating costs
2. Limited Geographical presence
3.High bargaining power of suppliers across the huge product range it deals in

Opportunities

Following are the Opportunities in Spencers Retail SWOT Analysis:

1.Growth of organized retail sector in India which was till now dominated by unorganized kirana(convenience) stores

2.Favourable Indian demographics- rising middle class, young working population with higher disposable incomes who prefer to shop under one roof and stock items
3.Expansion through large format stores across the country

Threats

The threats in the SWOT Analysis of Spencers Retail are as mentioned:

1. Stringent Government regulations in the organized retail sector in India
2.Competition from leading international retail giants such as Tesco, Carrefour, Walmart due to approval of FDI in multi-retail
3.Competition from rising presence of e-commerce shopping sites

Spencers Retail Competition

Competitors

Below are the top 4 Spencers Retail competitors:

1. Aditya Birla Retail Ltd.
2.N Stores Food Retail Pvt. Ltd.
3.Lifestyle Brands Ltd.

4.Pantaloon Retail


The brandguide table above concludes the Spencers Retail SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Spencers Retail. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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