Spencers Retail SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Spencers Retail analyses the brand by its strengths, weaknesses, opportunities & threats. In Spencers Retail SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Spencers Retail to benchmark its business & performance as compared to the competitors. Spencers Retail is one of the leading brands in the lifestyle and retail sector.

The article below lists the Spencers Retail SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Spencers Retail SWOT Analysis:

SWOT Analysis of Spencers Retail

For Spencers Retail, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Spencers Retail Strengths

The strengths of Spencers Retail looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Spencers Retail :

1. A very broad product portfolioof  food and lifestyle (fashion, home, entertainment) brands, with a special emphasis and brands and quality

2. Extremely successful customer engagement programmes
3. Follows differentiation as a strategy rather than cost-leadership

4.Brand Imagery-perceived as an international, contemporary, accessible, empathetic and trusted brand

5.Offers promotions carefully designed to suit the buying cycle and shopping basket of the consumers

Spencers Retail Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Spencers Retail SWOT Analysis:

1.Rising Operating costs
2. Limited Geographical presence
3.High bargaining power of suppliers across the huge product range it deals in


Spencers Retail Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Spencers Retail SWOT Analysis:

1.Growth of organized retail sector in India which was till now dominated by unorganized kirana(convenience) stores

2.Favourable Indian demographics- rising middle class, young working population with higher disposable incomes who prefer to shop under one roof and stock items
3.Expansion through large format stores across the country

Spencers Retail Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Spencers Retail are as mentioned:

1. Stringent Government regulations in the organized retail sector in India
2.Competition from leading international retail giants such as Tesco, Carrefour, Walmart due to approval of FDI in multi-retail
3.Competition from rising presence of e-commerce shopping sites


Spencers Retail Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Spencers Retail:

1. Aditya Birla Retail Ltd.
2.N Stores Food Retail Pvt. Ltd.
3.Lifestyle Brands Ltd.

4.Pantaloon Retail

Hence this concludes the Spencers Retail SWOT analysis.

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About Spencers Retail

Spencers Retail Overview
Parent Company

RPG Enterprise Group

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Makes Fine Living Affordable

USP

Create memorable 360° shopping experiences for consumers with a premium, high-street touch

Spencers Retail STP
Segmentation

Discerning young customers looking for a range of quality products that let them participate in a global lifestyle

Target Market

Upper-middle and upper class individuals

Positioning

Delighting shoppers with the best products and services that enable a fine living at reasonable prices while providing them with a warm, friendly and knowledgeable retail environment.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Spencers Retail. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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