Spencers Retail SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Spencers Retail analyses the brand by its strengths, weaknesses, opportunities & threats. In Spencers Retail SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Spencers Retail to benchmark its business & performance as compared to the competitors. Spencers Retail is one of the leading brands in the lifestyle and retail sector.

The table below lists the Spencers Retail SWOT (Strengths, Weaknesses, Opportunities, Threats), top Spencers Retail competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Spencers Retail SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Spencers Retail Brand Analysis
Parent Company

RPG Enterprise Group

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Makes Fine Living Affordable

USP

Create memorable 360° shopping experiences for consumers with a premium, high-street touch

Spencers Retail STP
Segment

Discerning young customers looking for a range of quality products that let them participate in a global lifestyle

Target Group

Upper-middle and upper class individuals

Positioning

Delighting shoppers with the best products and services that enable a fine living at reasonable prices while providing them with a warm, friendly and knowledgeable retail environment.

SWOT Analysis of Spencers Retail
Spencers Retail Strengths

Below are the Strengths in the SWOT Analysis of Spencers Retail:

1. A very broad product portfolioof  food and lifestyle (fashion, home, entertainment) brands, with a special emphasis and brands and quality

2. Extremely successful customer engagement programmes
3. Follows differentiation as a strategy rather than cost-leadership

4.Brand Imagery-perceived as an international, contemporary, accessible, empathetic and trusted brand

5.Offers promotions carefully designed to suit the buying cycle and shopping basket of the consumers

Spencers Retail Weaknesses

Here are the weaknesses in the Spencers Retail SWOT Analysis:

1.Rising Operating costs
2. Limited Geographical presence
3.High bargaining power of suppliers across the huge product range it deals in

Spencers Retail Opportunities

Following are the Opportunities in Spencers Retail SWOT Analysis:

1.Growth of organized retail sector in India which was till now dominated by unorganized kirana(convenience) stores

2.Favourable Indian demographics- rising middle class, young working population with higher disposable incomes who prefer to shop under one roof and stock items
3.Expansion through large format stores across the country

Spencers Retail Threats

The threats in the SWOT Analysis of Spencers Retail are as mentioned:

1. Stringent Government regulations in the organized retail sector in India
2.Competition from leading international retail giants such as Tesco, Carrefour, Walmart due to approval of FDI in multi-retail
3.Competition from rising presence of e-commerce shopping sites

Spencers Retail Competition
Spencers Retail Competitors

Below are the top 4 competitors of Spencers Retail:

1. Aditya Birla Retail Ltd.
2.N Stores Food Retail Pvt. Ltd.
3.Lifestyle Brands Ltd.

4.Pantaloon Retail


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Spencers Retail. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Search & Explore : SWOT Analysis


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin