Food Bazaar SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Food Bazaar analyses the brand by its strengths, weaknesses, opportunities & threats. In Food Bazaar SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Food Bazaar to benchmark its business & performance as compared to the competitors. Food Bazaar is one of the leading brands in the lifestyle and retail sector.

The table below lists the Food Bazaar SWOT (Strengths, Weaknesses, Opportunities, Threats), top Food Bazaar competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Food Bazaar SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Food Bazaar Brand Analysis
Parent Company

Pantaloon Retail(India) Ltd. , A future Group Venture

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Wholesale Prices

USP

Unseen blend of a typical Indian bazaar and International supermarket atmosphere.

Food Bazaar STP
Segment

Price sensitive households

Target Group

Population across India one and India two segments

Positioning

Providing our customers with the flavors that they are looking for and in a range that offers them a delightful choice experience, supplemented by timely delivery and convenience

SWOT Analysis of Food Bazaar
Food Bazaar Strengths

Below are the Strengths in the SWOT Analysis of Food Bazaar:

1. Considered India’s Walmart : High brand presence and equity, roped in popular celebrities
2. Extremely strong presence in local Indian markets
3. Business rests upon Variety, quality, affordability and convenience
4. Extremely wide product portfolio, large number of SKUs and attractive promotions and offers

5. Extensive availability of multi brand products

Food Bazaar Weaknesses

Here are the weaknesses in the Food Bazaar SWOT Analysis:

1.Lack of brand presence and awareness outside India
2.A one-size-fit-all strategy across all its stores without considering local, regional, demographic, age, cultural variations etc. that lead to varied consumer choices

Food Bazaar Opportunities

Following are the Opportunities in Food Bazaar SWOT Analysis:

1.Use of technology and financial services to offer more value-add services to its customers
2. Growth through increasing presence in rural markets
3.Developing and promoting private label brands which have higher margins

Food Bazaar Threats

The threats in the SWOT Analysis of Food Bazaar are as mentioned:

1. Perception of Low prices to be seen as low quality products in Indian consumers mind
2.Increasing presence of local and global competitors in food retail
3.Rising costs of labour, fuel etc.

Food Bazaar Competition
Food Bazaar Competitors

Below are the top 3 competitors of Food Bazaar:

1.Reliance Retail
2.Mahindra and Mahindra Retail
3.Aditya Birla More


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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