Dunelm Group SWOT Analysis, Competitors & USP
SWOT analysis of Dunelm Group analyses the brand by its strengths, weaknesses, opportunities & threats. In Dunelm Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Dunelm Group to benchmark its business & performance as compared to the competitors. Dunelm Group is one of the leading brands in the lifestyle and retail sector.
The table below lists the Dunelm Group SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dunelm Group competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Dunelm Group Brand Analysis | |
|---|---|
| Parent Company |
Bill Adderley & Jean Adderley |
| Category |
Home furnishings store |
| Sector | |
| Tagline/ Slogan |
Add some wow to your windows |
| USP |
Stylish décor for house interiors for furnishing |
| Dunelm Group STP | |
| Segment |
People who want to give a personalized touch to their homes. |
| Target Group |
Home makers who want to leave a touch of their personalities through their homes and its decors like curtains, blinds, beddings, cushions |
| Positioning |
Dunelm group is always there with newer ideas to make your home resemble you and is always ready to accept newer ideas from its customers. |
| SWOT Analysis of Dunelm Group | |
| Dunelm Group Strengths |
Below are the Strengths in the SWOT Analysis of Dunelm Group: 1. Legacy of serving people since 1979 leading to strong brand equity 5. One of the largest homewares retailers in the United Kingdom |
| Dunelm Group Weaknesses |
Here are the weaknesses in the Dunelm Group SWOT Analysis: 1.The prices of items are higher than supermarkets which might limit the target group 2. The variety of items are limited by their offerings, options for personalized home furnishings like Presto not there. |
| Dunelm Group Opportunities |
Following are the Opportunities in Dunelm Group SWOT Analysis: 1. More young professionals living away from home and living in nuclear families building new homes. Hence their target group is increasing fast. 4. open up opportunities for personalized furnishings on the lines of Presto. |
| Dunelm Group Threats |
The threats in the SWOT Analysis of Dunelm Group are as mentioned: 1.Robbery attempts and other threats lead to high priority security concerns for property loss as also safety of employees working late into the night. |
| Dunelm Group Competition | |
| Dunelm Group Competitors |
Below are the top 3 competitors of Dunelm Group: 1. Debenhams PLC |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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