Nails Inc SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 6659

SWOT analysis of Nails Inc analyses the brand/company with its strengths, weaknesses, opportunities & threats. Nails Inc is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Nails Inc competitors and elaborates Nails Inc segmentation, targeting, positioning & USP.

Nails Inc SWOT, Competitors, Marketing STP & Brand analysis Table
Nails Inc Brand Analysis
Parent Company

The Paint Shop

Category

Nail bar chain

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Have been at the helm of beauty treatments in UK offering customer specific designs.

Nails Inc STP
Segment

Fashionistas wanting an attractive nail paint.

Target Group

Enthusiastic fashion conscious women wanting to be creative and stylish.

Positioning

Ail Nails Inc is positioned as a luxury nail bar chain which women associate with beauty, style and fashion.

Nails Inc SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nails Inc. Strengths are:

1.Associated with Fashionistas wanting to make their nails look stylish.
2. Targets wide range of customers offers department store concessions for some and also has champagne nail bar for the uber rich.
3. Also offers training to beauty therapists.
4. Largest nail bar chain in UK serving 10000 customers per week.

5. Also offer very speedy services.

6. Voted best nail polish and best brand stylist.

Weaknesses

Here are the weaknesses in the Nails Inc SWOT Analysis:

1. They offer only nail paint, which is a very limited range of cosmetics and hence the scope of business is also limited.
2.The prices of beauty products  are higher than other parlors which might limit the target group

Opportunities

Following are the Opportunities in Nails Inc SWOT Analysis:

1. More young working women professionals living away from home and becoming fashion conscious. Hence their target group is increasing fast.
2.Increasing purchasing power parity leading to improved lifestyles e.g – more spending on cosmetics and beauty therapy.

3. Expand network, product selection  and reach to people by opening up more flagship stores and subway brands along the lines of their growth strategy currently being pursued. They are opening stores in other countries.

4.Also opened Get Lashed – diffusion brand for false eyelashes.

Threats

The threats in the SWOT Analysis of Nails Inc are as mentioned:

1. Intense competition from other beauty parlors who offer a wider range of services apart from only nail paint.

2. Increase in price of raw materials and services can dilute operations
3.Competition laws and lack of large scale development space leading to merger of many stores and also difficulty in expansion of business.

Nails Inc Competition
Competitors

Below are the top 3 Nails Inc competitors:

1. Victorias Beauty

2. Regis Salons

3. Francesco Group

 

The brandguide table above concludes the Nails Inc SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nails Inc. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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