Nails Inc SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Nails Inc SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Nails Inc, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nails Inc to benchmark its business & performance as compared to the competitors, and make strategic improvements. Nails Inc is one of the leading brands in the lifestyle and retail sector.

The article below lists the Nails Inc SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Nails Inc SWOT Analysis:

SWOT Analysis of Nails Inc

For Nails Inc, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Nails Inc Strengths

The strengths of Nails Inc looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Nails Inc :

1.Associated with Fashionistas wanting to make their nails look stylish.
2. Targets wide range of customers offers department store concessions for some and also has champagne nail bar for the uber rich.
3. Also offers training to beauty therapists.
4. Largest nail bar chain in UK serving 10000 customers per week.

5. Also offer very speedy services.

6. Voted best nail polish and best brand stylist.

Nails Inc Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Nails Inc SWOT Analysis:

1. They offer only nail paint, which is a very limited range of cosmetics and hence the scope of business is also limited.
2.The prices of beauty products  are higher than other parlors which might limit the target group

Nails Inc Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Nails Inc SWOT Analysis:

1. More young working women professionals living away from home and becoming fashion conscious. Hence their target group is increasing fast.
2.Increasing purchasing power parity leading to improved lifestyles e.g – more spending on cosmetics and beauty therapy.

3. Expand network, product selection  and reach to people by opening up more flagship stores and subway brands along the lines of their growth strategy currently being pursued. They are opening stores in other countries.

4.Also opened Get Lashed – diffusion brand for false eyelashes.

Nails Inc Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Nails Inc are as mentioned:

1. Intense competition from other beauty parlors who offer a wider range of services apart from only nail paint.

2. Increase in price of raw materials and services can dilute operations
3.Competition laws and lack of large scale development space leading to merger of many stores and also difficulty in expansion of business.

Nails Inc Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Nails Inc:

1. Victorias Beauty

2. Regis Salons

3. Francesco Group

Hence this concludes the Nails Inc SWOT analysis.

Continue reading more about the brand/company.

About Nails Inc

Nails Inc Overview
Parent Company

The Paint Shop


Nail bar chain


Lifestyle and Retail

Tagline/ Slogan



Have been at the helm of beauty treatments in UK offering customer specific designs.

Nails Inc STP

Fashionistas wanting an attractive nail paint.

Target Market

Enthusiastic fashion conscious women wanting to be creative and stylish.


Ail Nails Inc is positioned as a luxury nail bar chain which women associate with beauty, style and fashion.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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