Pets at Home SWOT Analysis, Competitors & USP

SWOT analysis of Pets at Home analyses the brand by its strengths, weaknesses, opportunities & threats. In Pets at Home SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pets at Home to benchmark its business & performance as compared to the competitors. Pets at Home is one of the leading brands in the lifestyle and retail sector.

The article below lists the Pets at Home SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Pets at Home SWOT Analysis:

SWOT Analysis of Pets at Home

For Pets at Home, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Pets at Home Strengths

The strengths of Pets at Home looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Pets at Home :

1. It is the largest pet supplies retailer in the UK with over 6000 employees working in 370 stores.
2. Offers complete guide to your pets- not only sells pets but also has services like vets, food, bedding, toys and accessories, nutrition and consultation weight checks.
3. Offers special deals and discounts to customers on select pets.

4. Strong brand and efficient operations

Pets at Home Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Pets at Home SWOT Analysis:

1. Reports of alleged mistreatment of animals, small fish caused a bad stain on their repute. So proper care of animals is lacking.
2.Since this is discretionary spending, when consumers cut back on spending due to bad economic conditions, sales will get hurt.

Pets at Home Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Pets at Home SWOT Analysis:

1.More young professionals living away from home alone and hence prefer pets. Hence their target group is increasing fast.
2.Increasing purchasing power parity leading to improved lifestyles e.g – more spending on discretionary items.
3. Expand network, animal selection  and reach to people by opening up more flagship stores and subway brands along the lines of their growth strategy currently being pursued.

4.involved in CSR activities by their programs – buy homeless pets dinner.

5. new deals and exciting discount, grooming offers for pets

Pets at Home Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Pets at Home are as mentioned:

1.Health and disease risk of animals .
2. Since this is discretionary spending, when consumers cut back on spending due to bad economic conditions, sales will get hurt
3.Competition laws an lack of large scale development space leading to merger of many stores.

Pets at Home Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Pets at Home:

1. PetSmart, Inc.
2. Armitages Pet Products Limited
3. PETCO Animal Supplies Stores, Inc.

Hence this concludes the Pets at Home SWOT analysis.

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About Pets at Home

Pets at Home Overview
Parent Company	Kohlberg Kravis Roberts
Category	Pet supplies retailer
Sector	Lifestyle and Retail
Tagline/ Slogan	Where pets come first
USP	It is the largest pet supplies retailer in the UK with over 6000 employees working in 370 stores.
Pets at Home STP
Segmentation	People who have pets and who love pets, want to own pets
Target Market	Upper middle class people who are pet friendly and loves to own pets and are passionate about them
Positioning	Pets at Home are a guide to your pets- not only sells pets but also has services like vets, food, bedding, toys and accessories.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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