Pets at Home SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Pets at Home analyses the brand by its strengths, weaknesses, opportunities & threats. In Pets at Home SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pets at Home to benchmark its business & performance as compared to the competitors. Pets at Home is one of the leading brands in the lifestyle and retail sector.

The table below lists the Pets at Home SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pets at Home competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Pets at Home SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Pets at Home Brand Analysis
Parent Company

Kohlberg Kravis Roberts

Category

Pet supplies retailer

Sector

Lifestyle and Retail

Tagline/ Slogan

Where pets come first

USP

It is the largest pet supplies retailer in the UK with over 6000 employees working in 370 stores.

Pets at Home STP
Segment

People who have pets and who love pets, want to own pets

Target Group

Upper middle class people who are pet friendly and loves to own pets and are passionate about them

Positioning

Pets at Home are a guide to your pets- not only sells pets but also has services like vets, food, bedding, toys and accessories.

SWOT Analysis of Pets at Home
Pets at Home Strengths

Below are the Strengths in the SWOT Analysis of Pets at Home:

1. It is the largest pet supplies retailer in the UK with over 6000 employees working in 370 stores.
2. Offers complete guide to your pets- not only sells pets but also has services like vets, food, bedding, toys and accessories, nutrition and consultation weight checks.
3. Offers special deals and discounts to customers on select pets.

4. Strong brand and efficient operations

Pets at Home Weaknesses

Here are the weaknesses in the Pets at Home SWOT Analysis:

1. Reports of alleged mistreatment of animals, small fish caused a bad stain on their repute. So proper care of animals is lacking.
2.Since this is discretionary spending, when consumers cut back on spending due to bad economic conditions, sales will get hurt.

Pets at Home Opportunities

Following are the Opportunities in Pets at Home SWOT Analysis:

1.More young professionals living away from home alone and hence prefer pets. Hence their target group is increasing fast.
2.Increasing purchasing power parity leading to improved lifestyles e.g – more spending on discretionary items.
3. Expand network, animal selection  and reach to people by opening up more flagship stores and subway brands along the lines of their growth strategy currently being pursued.

4.involved in CSR activities by their programs – buy homeless pets dinner.

5. new deals and exciting discount, grooming offers for pets

Pets at Home Threats

The threats in the SWOT Analysis of Pets at Home are as mentioned:

1.Health and disease risk of animals .
2. Since this is discretionary spending, when consumers cut back on spending due to bad economic conditions, sales will get hurt
3.Competition laws an lack of large scale development space leading to merger of many stores.

Pets at Home Competition
Pets at Home Competitors

Below are the top 3 competitors of Pets at Home:

1. PetSmart, Inc.
2. Armitages Pet Products Limited
3. PETCO Animal Supplies Stores, Inc.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Pets at Home. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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