Pets at Home SWOT Analysis, Competitors & USP

Kohlberg Kravis Roberts

Pet supplies retailer

Lifestyle and Retail

Where pets come first

It is the largest pet supplies retailer in the UK with over 6000 employees working in 370 stores.

People who have pets and who love pets, want to own pets

Upper middle class people who are pet friendly and loves to own pets and are passionate about them

Pets at Home are a guide to your pets- not only sells pets but also has services like vets, food, bedding, toys and accessories.

Below are the Strengths in the SWOT Analysis of Pets at Home:

1. It is the largest pet supplies retailer in the UK with over 6000 employees working in 370 stores.
2. Offers complete guide to your pets- not only sells pets but also has services like vets, food, bedding, toys and accessories, nutrition and consultation weight checks.
3. Offers special deals and discounts to customers on select pets.

4. Strong brand and efficient operations

Here are the weaknesses in the Pets at Home SWOT Analysis:

1. Reports of alleged mistreatment of animals, small fish caused a bad stain on their repute. So proper care of animals is lacking.
2.Since this is discretionary spending, when consumers cut back on spending due to bad economic conditions, sales will get hurt.

Following are the Opportunities in Pets at Home SWOT Analysis:

1.More young professionals living away from home alone and hence prefer pets. Hence their target group is increasing fast.
2.Increasing purchasing power parity leading to improved lifestyles e.g – more spending on discretionary items.
3. Expand network, animal selection  and reach to people by opening up more flagship stores and subway brands along the lines of their growth strategy currently being pursued.

4.involved in CSR activities by their programs – buy homeless pets dinner.

5. new deals and exciting discount, grooming offers for pets

The threats in the SWOT Analysis of Pets at Home are as mentioned:

1.Health and disease risk of animals .
2. Since this is discretionary spending, when consumers cut back on spending due to bad economic conditions, sales will get hurt
3.Competition laws an lack of large scale development space leading to merger of many stores.

Below are the top 3 competitors of Pets at Home:

1. PetSmart, Inc.
2. Armitages Pet Products Limited
3. PETCO Animal Supplies Stores, Inc.