SWOT analysis of Pets at Home analyses the brand by its strengths, weaknesses, opportunities & threats. In Pets at Home SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Pets at Home to benchmark its business & performance as compared to the competitors. Pets at Home is one of the leading brands in the lifestyle and retail sector.
The table below lists the Pets at Home SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pets at Home competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Pets at Home Brand Analysis | |
---|---|
Parent Company |
Kohlberg Kravis Roberts |
Category |
Pet supplies retailer |
Sector | |
Tagline/ Slogan |
Where pets come first |
USP |
It is the largest pet supplies retailer in the UK with over 6000 employees working in 370 stores. |
Pets at Home STP | |
Segment |
People who have pets and who love pets, want to own pets |
Target Group |
Upper middle class people who are pet friendly and loves to own pets and are passionate about them |
Positioning |
Pets at Home are a guide to your pets- not only sells pets but also has services like vets, food, bedding, toys and accessories. |
SWOT Analysis of Pets at Home | |
Pets at Home Strengths |
Below are the Strengths in the SWOT Analysis of Pets at Home: 1. It is the largest pet supplies retailer in the UK with over 6000 employees working in 370 stores. 4. Strong brand and efficient operations |
Pets at Home Weaknesses |
Here are the weaknesses in the Pets at Home SWOT Analysis: 1. Reports of alleged mistreatment of animals, small fish caused a bad stain on their repute. So proper care of animals is lacking. |
Pets at Home Opportunities |
Following are the Opportunities in Pets at Home SWOT Analysis: 1.More young professionals living away from home alone and hence prefer pets. Hence their target group is increasing fast. 4.involved in CSR activities by their programs – buy homeless pets dinner. 5. new deals and exciting discount, grooming offers for pets |
Pets at Home Threats |
The threats in the SWOT Analysis of Pets at Home are as mentioned: 1.Health and disease risk of animals . |
Pets at Home Competition | |
Pets at Home Competitors |
Below are the top 3 competitors of Pets at Home: 1. PetSmart, Inc. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Pets at Home. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Business Courses
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
Write for Us