Published in Lifestyle and Retail category by MBA Skool Team
Giant Eagle is one of the leading brands in the lifestyle and retail sector. Giant Eagle SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Giant Eagle:
Over 50 stores with a franchisee model having 35,000+ employees
Over 160 fuel station/convenience with the store name GetGo (GetGo is a subsidiary of Giant Eagle)
“Advantage Card” customer loyalty program
Strong presence in the Pittsburgh area, almost monopoly
Pharmacy support is a great advantage
Subsidiaries such as market district, GetGo, Giant Eagle Express and Market District Express are a good addition
Above are the strengths in the SWOT Analysis of Giant Eagle. The strengths of Giant Eagle looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Giant Eagle Weaknesses
Many of the stores are in prime areas, but the stores are sometimes small
Online service and store coordination is very limited
Customer service at some store have allegedly been very poor
These were the weaknesses in the Giant Eagle SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Giant Eagle Opportunities
Greater variety on the types of products, such as furniture and garments
Chain of pharmacy can be a different spin off
Home delivery in the locality would ensure customer loyalty, especially with senior citizens
Above we covered the opportunities in Giant Eagle SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Giant Eagle Threats
Large retail chains have taken over a lot of the market share
Firms with purely online retail such as Amazon are proving as a strong competition
With online retail, customers are able to compare prizes before visiting the store and purchasing
Organic food has also become a new trend among many health conscious consumers
The threats in the SWOT Analysis of Giant Eagle are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Giant Eagle SWOT analysis.
Continue reading more about the brand/company.
About Giant Eagle
The table below gives the brand overview along with its target market, segmentation, positioning & USP
That's my Giant Eagle Advantage; Lower prices. Uncompromising quality; Make every day taste better
Cater all rounded health and hygene
Giant Eagle STP
Educated home makers
Middle and lower middle class
A family store
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Giant Eagle. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute