Giant Eagle SWOT Analysis, Competitors & USP

Giant Eagle SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Giant Eagle, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Giant Eagle to benchmark its business & performance as compared to the competitors, and make strategic improvements. Giant Eagle is one of the leading brands in the lifestyle and retail sector.

The article below lists the Giant Eagle SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Giant Eagle SWOT Analysis:

SWOT Analysis of Giant Eagle

For Giant Eagle, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Giant Eagle Strengths

The strengths of Giant Eagle looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Giant Eagle :

1. Over 175 local stores which are company owned
2. Over 50 stores with a franchisee model having 35,000+ employees
3. Over 160 fuel station/convenience with the store name GetGo (GetGo is a subsidiary of Giant Eagle)
4. “Advantage Card” customer loyalty program

5. Strong presence in the Pittsburgh area, almost monopoly

6. Pharmacy support is a great advantage

7. Subsidiaries such as market district, GetGo, Giant Eagle Express and Market District Express are a good addition

Giant Eagle Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Giant Eagle SWOT Analysis:

1. Many of the stores are in prime areas, but the stores are sometimes small
2. Online service and store coordination is very limited
3. Customer service at some store have allegedly been very poor

Giant Eagle Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Giant Eagle SWOT Analysis:

1. Greater variety on the types of products, such as furniture and garments
2. Chain of pharmacy can be a different spin off
3. Home delivery in the locality would ensure customer loyalty, especially with senior citizens

Giant Eagle Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Giant Eagle are as mentioned:

1. Large retail chains have taken over a lot of the market share
2. Firms with purely online retail such as Amazon are proving as a strong competition
3. With online retail, customers are able to compare prizes before visiting the store and purchasing

4. Organic food has also become a new trend among many health conscious consumers

Giant Eagle Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Giant Eagle:

1. Macy’s
2. Amazon.com
3. FoodMaxx

Hence this concludes the Giant Eagle SWOT analysis.

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About Giant Eagle

Giant Eagle Overview
Parent Company	Giant Eagle
Category	Retail
Sector	Lifestyle and Retail
Tagline/ Slogan	That's my Giant Eagle Advantage; Lower prices. Uncompromising quality; Make every day taste better
USP	Cater all rounded health and hygene
Giant Eagle STP
Segmentation	Educated home makers
Target Market	Middle and lower middle class
Positioning	A family store

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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