Giant Eagle SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2510

SWOT Analysis of Giant Eagle with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Giant Eagle

Parent Company

Giant Eagle




Lifestyle and Retail

Tagline/ Slogan

That's my Giant Eagle Advantage; Lower prices. Uncompromising quality; Make every day taste better


Cater all rounded health and hygene

Giant Eagle STP


Educated home makers

Target Group

Middle and lower middle class


A family store

Giant Eagle SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Giant Eagle. Strengths are:

1. Over 175 local stores which are company owned
2. Over 50 stores with a franchisee model having 35,000+ employees
3. Over 160 fuel station/convenience with the store name GetGo (GetGo is a subsidiary of Giant Eagle)
4. “Advantage Card” customer loyalty program

5. Strong presence in the Pittsburgh area, almost monopoly

6. Pharmacy support is a great advantage

7. Subsidiaries such as market district, GetGo, Giant Eagle Express and Market District Express are a good addition


Here are the weaknesses of Giant Eagle :

1. Many of the stores are in prime areas, but the stores are sometimes small
2. Online service and store coordination is very limited
3. Customer service at some store have allegedly been very poor


Following are the Opportunities of Giant Eagle :

1. Greater variety on the types of products, such as furniture and garments
2. Chain of pharmacy can be a different spin off
3. Home delivery in the locality would ensure customer loyalty, especially with senior citizens


The threats of Giant Eagle are as mentioned :

1. Large retail chains have taken over a lot of the market share
2. Firms with purely online retail such as Amazon are proving as a strong competition
3. With online retail, customers are able to compare prizes before visiting the store and purchasing

4. Organic food has also become a new trend among many health conscious consumers

Giant Eagle Competition


Below are the 3 main Giant Eagle competitors :

1. Macy’s
3. FoodMaxx

The brandguide table above concludes the Giant Eagle SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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