Ross Stores SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 6289

SWOT Analysis of Ross Stores with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ross Stores

Parent Company

Ross Stores


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Dress For Less


Latest fashion at throw away price

Ross Stores STP


Working women or single mothers

Target Group

Middle class with family income less than or around $100,000


Items at a discount

Ross Stores SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ross Stores :

1. 1100+ stores covering most of the states in US
2. dd’s discount(deep discount) chain for clothes and furniture
3. Gift cards of denominations up to $ 250. Customers can even design their own gift cards
4. Variety between products offered in various stores

5. Over 55,000+ employees are working for the store chain

6. The products available in the stores are Clothing, footwear, bedding, furniture, jewelry, beauty products, and house wares


1. Intense competition means limited market share and low brand loyalty

2. Competitor differentiation is low and also it is only limited to US for its revenues


1. Latest fashion items could be put up for auction
2. Online retail is an easy way to increase sales of items produced in bulk
3.Similar to dd’s , Ross could have a separate store for better quality products at a slightly higher or reasonable price


1. Stores such as Zara is also able to change the products on display as fast as Ross.
2. Some supermarkets also have garments for sale
3. Boutiques sometimes offer old stock at their stores at a discount

4. Fake products of major brands attract young customers

Ross Stores Competition


Below are the 3 main Ross Stores competitors :

1. T.J.Maxx
2. Marshalls, Inc
3. Saks Fifth Avenue


The brandguide table above concludes the Ross Stores SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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