Ross Stores SWOT Analysis
Ross Stores is one of the leading brands in the lifestyle and retail sector. Ross Stores SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Ross Stores:
Quick Glance:
Ross Stores Strengths
- 00+ stores covering most of the states in US
- dd’s discount(deep discount) chain for clothes and furniture
- Gift cards of denominations up to $ 250. Customers can even design their own gift cards
- Variety between products offered in various stores
- Over 55,000+ employees are working for the store chain
- The products available in the stores are Clothing, footwear, bedding, furniture, jewelry, beauty products, and house wares
Above are the strengths in the SWOT Analysis of Ross Stores. The strengths of Ross Stores looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Ross Stores Weaknesses
- Intense competition means limited market share and low brand loyalty
- Competitor differentiation is low and also it is only limited to US for its revenues
These were the weaknesses in the Ross Stores SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Ross Stores Opportunities
- Latest fashion items could be put up for auction
- Online retail is an easy way to increase sales of items produced in bulk
- Similar to dd’s , Ross could have a separate store for better quality products at a slightly higher or reasonable price
Above we covered the opportunities in Ross Stores SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Ross Stores Threats
- Stores such as Zara is also able to change the products on display as fast as Ross.
- Some supermarkets also have garments for sale
- Boutiques sometimes offer old stock at their stores at a discount
- Fake products of major brands attract young customers
The threats in the SWOT Analysis of Ross Stores are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Ross Stores SWOT analysis.
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About Ross Stores
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Ross Stores Overview | |
|---|---|
| Parent Company |
Ross Stores |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Dress For Less |
| USP |
Latest fashion at throw away price |
| Ross Stores STP | |
| Segmentation |
Working women or single mothers |
| Target Market |
Middle class with family income less than or around $100,000 |
| Positioning |
Items at a discount |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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