The Fresh Market SWOT Analysis
The Fresh Market is one of the leading brands in the lifestyle and retail sector. The Fresh Market SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of The Fresh Market:
Quick Glance:
The Fresh Market Strengths
- Credible brand: More than 30 years old history
- Good distribution network: 130+ stores across the country
- Unique Ambience: Stores plays classical music, have rustic decorations, and each employee gives a warm greeting and great assistance
- Ideas and Tips: Different programs like meal idea, holiday idea, seafood making tips, instructional videos, etc. are run to have high customer engagement
- Online purchase service is available for customers
Above are the strengths in the SWOT Analysis of The Fresh Market. The strengths of The Fresh Market looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The Fresh Market Weaknesses
- Lack of product innovation, little or no change in menu over long periods
- Competitive market means low market share and less revenues
- Primary focus is on grocery, customer need to go to other stores for other products
These were the weaknesses in the The Fresh Market SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The Fresh Market Opportunities
- Potential to become a prominent global brand
- Growth rates and profitability
- Company can also provide products like clothes, sanitary and household
Above we covered the opportunities in The Fresh Market SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The Fresh Market Threats
- The discounting strategy at Wal-Mart remains the significant
- Rising cost of raw materials
- Government regulations and unexpected problems
The threats in the SWOT Analysis of The Fresh Market are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the The Fresh Market SWOT analysis.
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About The Fresh Market
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| The Fresh Market Overview | |
|---|---|
| Parent Company |
The Fresh Market |
| Category |
Grocery store |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Classical touch like classical music is still played across the stores |
| The Fresh Market STP | |
| Segmentation |
Household purchases |
| Target Market |
Middle and upper class individual |
| Positioning |
Freshness and quality |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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