The Fresh Market SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of The Fresh Market analyses the brand/company with its strengths, weaknesses, opportunities & threats. In The Fresh Market SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like The Fresh Market to benchmark its business & performance as compared to the competitors and industry. As of 2020, The Fresh Market is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top The Fresh Market competitors and includes The Fresh Market target market, segmentation, positioning & Unique Selling Proposition (USP).

The Fresh Market SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
The Fresh Market Brand Analysis
Parent Company

The Fresh Market


Grocery store


Lifestyle and Retail

Tagline/ Slogan



Classical touch like classical music is still played across the stores

The Fresh Market STP
The Fresh Market Segmentation

Household purchases

The Fresh Market Target Market

Middle and upper class individual

The Fresh Market Positioning

Freshness and quality

The Fresh Market SWOT Analysis
The Fresh Market Strengths

Below are the Strengths in the SWOT Analysis of The Fresh Market:

1. Credible brand: More than 30 years old history
2. Good distribution network: 130+ stores across the country
3. Unique Ambience: Stores plays classical music, have rustic decorations, and each employee gives a warm greeting and great assistance
4. Ideas and Tips: Different programs like meal idea, holiday idea, seafood making tips, instructional videos, etc. are run to have high customer engagement

5. Online purchase service is available for customers

The Fresh Market Weaknesses

Here are the weaknesses in the The Fresh Market SWOT Analysis:

1. Lack of product innovation, little or no change in menu over long periods
2. Competitive market means low market share and less revenues
3. Primary focus is on grocery, customer need to go to other stores for other products

The Fresh Market Opportunities

Following are the Opportunities in The Fresh Market SWOT Analysis:

1. Potential to become a prominent global brand
2. Growth rates and profitability
3. Company can also provide products like clothes, sanitary and household

The Fresh Market Threats

The threats in the SWOT Analysis of The Fresh Market are as mentioned:

1. The discounting strategy at Wal-Mart remains the significant
2. Rising cost of raw materials
3. Government regulations and unexpected problems

The Fresh Market Competition

Below are the top 3 The Fresh Market competitors:

1. The Kroger Co.
2. Whole Foods Market, Inc.
3. Publix Super Markets, Inc.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to The Fresh Market. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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