Published in Lifestyle and Retail category by MBA Skool Team
The Fresh Market is one of the leading brands in the lifestyle and retail sector. The Fresh Market SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of The Fresh Market:
Good distribution network: 130+ stores across the country
Unique Ambience: Stores plays classical music, have rustic decorations, and each employee gives a warm greeting and great assistance
Ideas and Tips: Different programs like meal idea, holiday idea, seafood making tips, instructional videos, etc. are run to have high customer engagement
Online purchase service is available for customers
Above are the strengths in the SWOT Analysis of The Fresh Market. The strengths of The Fresh Market looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The Fresh Market Weaknesses
Lack of product innovation, little or no change in menu over long periods
Competitive market means low market share and less revenues
Primary focus is on grocery, customer need to go to other stores for other products
These were the weaknesses in the The Fresh Market SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The Fresh Market Opportunities
Potential to become a prominent global brand
Growth rates and profitability
Company can also provide products like clothes, sanitary and household
Above we covered the opportunities in The Fresh Market SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The Fresh Market Threats
The discounting strategy at Wal-Mart remains the significant
Rising cost of raw materials
Government regulations and unexpected problems
The threats in the SWOT Analysis of The Fresh Market are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the The Fresh Market SWOT analysis.
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About The Fresh Market
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Classical touch like classical music is still played across the stores
The Fresh Market STP
Middle and upper class individual
Freshness and quality
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