Bakers Delight SWOT Analysis
Bakers Delight is one of the leading brands in the lifestyle and retail sector. Bakers Delight SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bakers Delight:
Quick Glance:
Bakers Delight Strengths
- Expertise and authenticity of its bakers and baking methods
- Handcrafted and fresh baked bread, from scratch each day
- Established markets of Australia and New Zealand
- Virtual bakery to showcase their core product, which replicates a bakery environment including a sales staff visual
- Uniform training for Bakers Delight franchisees, managers and staff
- It has over 700+ bakeries globally
Above are the strengths in the SWOT Analysis of Bakers Delight. The strengths of Bakers Delight looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bakers Delight Weaknesses
- Competition from unorganized sector also reduces margins and market share
- Lack of presence in emerging markets means low brand awareness
These were the weaknesses in the Bakers Delight SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Bakers Delight Opportunities
- New Technologyto better meet their customer’s needs with new and improved products and services
- Presence in Emerging markets
- Increase in the online shopping customer base
- Tie-ups with hotel chains and restaurants
Above we covered the opportunities in Bakers Delight SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Bakers Delight Threats
- International bakery chains as Competition
- Unfavorable government regulations in target international markets, thereby deterring growth
- Change in Tastes of the consumers
The threats in the SWOT Analysis of Bakers Delight are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Bakers Delight SWOT analysis.
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About Bakers Delight
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Bakers Delight Overview | |
|---|---|
| Parent Company |
Bakers Delight |
| Category |
Foods |
| Sector | |
| Tagline/ Slogan |
We're for Real |
| USP |
It is the “real” option for fresh bread compared to supermarkets keeping their produce on shelves for days |
| Bakers Delight STP | |
| Segmentation |
Anyone who consumes bakery products |
| Target Market |
Ageing population who have higher disposable incomes |
| Positioning |
Bakers Delight bread is handcrafted and baked fresh, from scratch each day |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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