Bakers Delight SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 5338

SWOT Analysis of Bakers Delight with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bakers Delight

Parent Company

Bakers Delight




International Retail

Tagline/ Slogan

We're for Real


It is the  “real” option for fresh bread compared to supermarkets keeping their produce on shelves for days



Anyone who consumes bakery products

Target Group

Ageing population who have higher disposable incomes


Bakers Delight bread is handcrafted and baked fresh, from scratch each day

SWOT Analysis


1. Expertise and authenticity of its bakers and baking methods
2. Handcrafted and fresh baked bread, from scratch each day
3. Established markets of Australia and New Zealand

4. Virtual bakery to showcase their core product, which replicates a bakery environment including a sales staff visual

5. Uniform training for Bakers Delight franchisees, managers and staff

6. It has over 700+ bakeries globally


1. Competition from unorganized sector also reduces margins and market share
2. Lack of presence in emerging markets means low brand awareness


1. New Technology  to better meet their customer’s needs with new and improved products and services

2. Presence in Emerging markets
3. Increase in the online shopping customer base

4, Tie-ups with hotel chains and restaurants


1. International bakery chains as Competition
2. Unfavorable government regulations in target international markets, thereby deterring growth
3. Change in Tastes of the consumers



1. Woolworths
2. Coles
3. Brumby’s

4. Banjo’s

The table above concludes the Bakers Delight SWOT analysis along with its marketing and brand parameters.


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