Bakers Delight SWOT Analysis, Competitors, STP & USP

Bakers Delight

Foods

Lifestyle and Retail

We're for Real

It is the  “real” option for fresh bread compared to supermarkets keeping their produce on shelves for days

Anyone who consumes bakery products

Ageing population who have higher disposable incomes

Bakers Delight bread is handcrafted and baked fresh, from scratch each day

Below are the Strengths in the SWOT Analysis of Bakers Delight:

1. Expertise and authenticity of its bakers and baking methods
2. Handcrafted and fresh baked bread, from scratch each day
3. Established markets of Australia and New Zealand

4. Virtual bakery to showcase their core product, which replicates a bakery environment including a sales staff visual

5. Uniform training for Bakers Delight franchisees, managers and staff

6. It has over 700+ bakeries globally

Here are the weaknesses in the Bakers Delight SWOT Analysis:

1. Competition from unorganized sector also reduces margins and market share
2. Lack of presence in emerging markets means low brand awareness

Following are the Opportunities in Bakers Delight SWOT Analysis:

1. New Technology  to better meet their customer’s needs with new and improved products and services

2. Presence in Emerging markets
3. Increase in the online shopping customer base

4, Tie-ups with hotel chains and restaurants

The threats in the SWOT Analysis of Bakers Delight are as mentioned:

1. International bakery chains as Competition
2. Unfavorable government regulations in target international markets, thereby deterring growth
3. Change in Tastes of the consumers

Below are the top 4 Bakers Delight competitors:

1. Woolworths
2. Coles
3. Brumby’s

4. Banjo’s