Bakers Delight SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Bakers Delight analyses the brand by its strengths, weaknesses, opportunities & threats. In Bakers Delight SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bakers Delight to benchmark its business & performance as compared to the competitors. Bakers Delight is one of the leading brands in the lifestyle and retail sector.

The table below lists the Bakers Delight SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bakers Delight competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Bakers Delight SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bakers Delight Brand Analysis
Parent Company

Bakers Delight




Lifestyle and Retail

Tagline/ Slogan

We're for Real


It is the  “real” option for fresh bread compared to supermarkets keeping their produce on shelves for days

Bakers Delight STP

Anyone who consumes bakery products

Target Group

Ageing population who have higher disposable incomes


Bakers Delight bread is handcrafted and baked fresh, from scratch each day

SWOT Analysis of Bakers Delight
Bakers Delight Strengths

Below are the Strengths in the SWOT Analysis of Bakers Delight:

1. Expertise and authenticity of its bakers and baking methods
2. Handcrafted and fresh baked bread, from scratch each day
3. Established markets of Australia and New Zealand

4. Virtual bakery to showcase their core product, which replicates a bakery environment including a sales staff visual

5. Uniform training for Bakers Delight franchisees, managers and staff

6. It has over 700+ bakeries globally

Bakers Delight Weaknesses

Here are the weaknesses in the Bakers Delight SWOT Analysis:

1. Competition from unorganized sector also reduces margins and market share
2. Lack of presence in emerging markets means low brand awareness

Bakers Delight Opportunities

Following are the Opportunities in Bakers Delight SWOT Analysis:

1. New Technology  to better meet their customer’s needs with new and improved products and services

2. Presence in Emerging markets
3. Increase in the online shopping customer base

4, Tie-ups with hotel chains and restaurants

Bakers Delight Threats

The threats in the SWOT Analysis of Bakers Delight are as mentioned:

1. International bakery chains as Competition
2. Unfavorable government regulations in target international markets, thereby deterring growth
3. Change in Tastes of the consumers

Bakers Delight Competition
Bakers Delight Competitors

Below are the top 4 competitors of Bakers Delight:

1. Woolworths
2. Coles
3. Brumby’s

4. Banjo’s

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bakers Delight. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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