Published in Lifestyle and Retail category by MBA Skool Team
Bakers Delight is one of the leading brands in the lifestyle and retail sector. Bakers Delight SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bakers Delight:
Expertise and authenticity of its bakers and baking methods
Handcrafted and fresh baked bread, from scratch each day
Established markets of Australia and New Zealand
Virtual bakery to showcase their core product, which replicates a bakery environment including a sales staff visual
Uniform training for Bakers Delight franchisees, managers and staff
It has over 700+ bakeries globally
Above are the strengths in the SWOT Analysis of Bakers Delight. The strengths of Bakers Delight looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bakers Delight Weaknesses
Competition from unorganized sector also reduces margins and market share
Lack of presence in emerging markets means low brand awareness
These were the weaknesses in the Bakers Delight SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
It is the “real” option for fresh bread compared to supermarkets keeping their produce on shelves for days
Bakers Delight STP
Anyone who consumes bakery products
Ageing population who have higher disposable incomes
Bakers Delight bread is handcrafted and baked fresh, from scratch each day
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