Bakers Delight SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Bakers Delight is one of the leading brands in the lifestyle and retail sector. Bakers Delight SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bakers Delight:

Bakers Delight Strengths

  1. Expertise and authenticity of its bakers and baking methods
  2. Handcrafted and fresh baked bread, from scratch each day
  3. Established markets of Australia and New Zealand
  4. Virtual bakery to showcase their core product, which replicates a bakery environment including a sales staff visual
  5. Uniform training for Bakers Delight franchisees, managers and staff
  6. It has over 700+ bakeries globally

Above are the strengths in the SWOT Analysis of Bakers Delight. The strengths of Bakers Delight looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Bakers Delight Weaknesses

  1. Competition from unorganized sector also reduces margins and market share
  2. Lack of presence in emerging markets means low brand awareness

These were the weaknesses in the Bakers Delight SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Bakers Delight Opportunities

  1. New Technologyto better meet their customer’s needs with new and improved products and services
  2. Presence in Emerging markets
  3. Increase in the online shopping customer base
  4. Tie-ups with hotel chains and restaurants

Above we covered the opportunities in Bakers Delight SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Bakers Delight Threats

  1. International bakery chains as Competition
  2. Unfavorable government regulations in target international markets, thereby deterring growth
  3. Change in Tastes of the consumers

The threats in the SWOT Analysis of Bakers Delight are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Bakers Delight SWOT analysis.

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About Bakers Delight

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Bakers Delight Overview
Parent Company

Bakers Delight

Category

Foods

Sector

Lifestyle and Retail

Tagline/ Slogan

We're for Real

USP

It is the  “real” option for fresh bread compared to supermarkets keeping their produce on shelves for days

Bakers Delight STP
Segmentation

Anyone who consumes bakery products

Target Market

Ageing population who have higher disposable incomes

Positioning

Bakers Delight bread is handcrafted and baked fresh, from scratch each day


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Bakers Delight. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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