Hays SWOT Analysis, Competitors & USP
SWOT analysis of Hays analyses the brand by its strengths, weaknesses, opportunities & threats. In Hays SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Hays to benchmark its business & performance as compared to the competitors. Hays is one of the leading brands in the management & consulting sector.
The table below lists the Hays SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hays competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Hays Brand Analysis | |
|---|---|
| Parent Company |
Hays plc |
| Category |
Recruitment & HR services |
| Sector | |
| Tagline/ Slogan |
Recruiting experts worldwide |
| USP |
Large geographic footprint |
| Hays STP | |
| Segment |
Major industries |
| Target Group |
Private, public and not-for-profit sector organizations, Job seekers |
| Positioning |
Positioned as powering the world of work with their recruiting expertise |
| SWOT Analysis of Hays | |
| Hays Strengths |
Below are the Strengths in the SWOT Analysis of Hays: 1. Has a good geographic footprint with presence in 30+ countries 3. Has a strong market share in UKs recruiting business with its pretax profits being twice that of some of its biggest competitors 5.Industry knowledge of many decades. |
| Hays Weaknesses |
Here are the weaknesses in the Hays SWOT Analysis: 1. Still haven't established themselves completely in the emerging economies and have limited brand recall vis-à-vis their competitors. 2. Alleged involvement in price-fixing affect their brand image |
| Hays Opportunities |
Following are the Opportunities in Hays SWOT Analysis: 1. Opportunities in the growing economies of the world |
| Hays Threats |
The threats in the SWOT Analysis of Hays are as mentioned: 1.Lack of immunity from industrial downturns like global economic recessions |
| Hays Competition | |
| Hays Competitors |
Below are the top 7 competitors of Hays: 1.Michael Page 4.Hudson 5.Cathy Richardson associates 6.ACME Appointments 7.Morgan Hunt |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hays. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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