Hays SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Hays analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hays SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hays to benchmark its business & performance as compared to the competitors and industry. As of 2020, Hays is one of the leading brands in the management & consulting sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hays competitors and includes Hays target market, segmentation, positioning & Unique Selling Proposition (USP).

Hays SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hays Brand Analysis
Parent Company

Hays plc

Category

Recruitment & HR services

Sector

Management & Consulting

Tagline/ Slogan

Recruiting experts worldwide

USP

Large geographic footprint

Hays STP
Hays Segmentation

Major industries

Hays Target Market

Private, public and not-for-profit sector organizations, Job seekers

Hays Positioning

Positioned as powering the world of work with their recruiting expertise

Hays SWOT Analysis
Hays Strengths

Below are the Strengths in the SWOT Analysis of Hays:

1. Has a good geographic footprint with presence in 30+ countries
2. It operates 270 offices across the world with over 8,000 employees

3. Has a strong market share in UKs recruiting business with its pretax profits being twice that of some of its biggest competitors
4. Complete and undivided focus on recruiting services because if its divestment of other businesses

5.Industry knowledge of many decades.

Hays Weaknesses

Here are the weaknesses in the Hays SWOT Analysis:

1.  Still haven't established themselves completely in the emerging economies and have limited brand recall vis-à-vis their competitors.

2. Alleged involvement in price-fixing affect their brand image

Hays Opportunities

Following are the Opportunities in Hays SWOT Analysis:

1. Opportunities in the growing economies of the world
2.Continuous technological advancements
3.Big untapped market

Hays Threats

The threats in the SWOT Analysis of Hays are as mentioned:

1.Lack of immunity from industrial downturns like global economic recessions 
2.Adverse trade and outsourcing laws
3. The attractiveness of the industry has encouraged new entrants and competition may increase as a result.

Hays Competition
Competitors

Below are the top 7 Hays competitors:

1.Michael Page
2.Reed
3.Blue Arrow

4.Hudson

5.Cathy Richardson associates

6.ACME Appointments

7.Morgan Hunt

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hays. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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