Hays SWOT Analysis, Competitors & USP

Posted in Management & Consulting, Total Reads: 3944

SWOT Analysis of Hays with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Hays plc


Recruitment & HR services


Management & Consulting

Tagline/ Slogan

Recruiting experts worldwide


Large geographic footprint

Hays STP


Major industries

Target Group

Private, public and not-for-profit sector organizations, Job seekers


Positioned as powering the world of work with their recruiting expertise

Hays SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hays. Strengths are:

1. Has a good geographic footprint with presence in 30+ countries
2. It operates 270 offices across the world with over 8,000 employees

3. Has a strong market share in UKs recruiting business with its pretax profits being twice that of some of its biggest competitors
4. Complete and undivided focus on recruiting services because if its divestment of other businesses

5.Industry knowledge of many decades.


Here are the weaknesses of Hays :

1.  Still haven't established themselves completely in the emerging economies and have limited brand recall vis-à-vis their competitors.

2. Alleged involvement in price-fixing affect their brand image


Following are the Opportunities of Hays :

1. Opportunities in the growing economies of the world
2.Continuous technological advancements
3.Big untapped market


The threats of Hays are as mentioned :

1.Lack of immunity from industrial downturns like global economic recessions 
2.Adverse trade and outsourcing laws
3. The attractiveness of the industry has encouraged new entrants and competition may increase as a result.

Hays Competition


Below are the 7 main Hays competitors :

1.Michael Page
3.Blue Arrow


5.Cathy Richardson associates

6.ACME Appointments

7.Morgan Hunt

The brandguide table above concludes the Hays SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Hays. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin