Hays SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Hays analyses the brand by its strengths, weaknesses, opportunities & threats. In Hays SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hays to benchmark its business & performance as compared to the competitors. Hays is one of the leading brands in the management & consulting sector.

The article below lists the Hays SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Hays SWOT Analysis:

SWOT Analysis of Hays

For Hays, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Hays Strengths

The strengths of Hays looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Hays :

1. Has a good geographic footprint with presence in 30+ countries
2. It operates 270 offices across the world with over 8,000 employees

3. Has a strong market share in UKs recruiting business with its pretax profits being twice that of some of its biggest competitors
4. Complete and undivided focus on recruiting services because if its divestment of other businesses

5.Industry knowledge of many decades.

Hays Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Hays SWOT Analysis:

1.  Still haven't established themselves completely in the emerging economies and have limited brand recall vis-à-vis their competitors.

2. Alleged involvement in price-fixing affect their brand image


Hays Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Hays SWOT Analysis:

1. Opportunities in the growing economies of the world
2.Continuous technological advancements
3.Big untapped market

Hays Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Hays are as mentioned:

1.Lack of immunity from industrial downturns like global economic recessions 
2.Adverse trade and outsourcing laws
3. The attractiveness of the industry has encouraged new entrants and competition may increase as a result.


Hays Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of Hays:

1.Michael Page
2.Reed
3.Blue Arrow

4.Hudson

5.Cathy Richardson associates

6.ACME Appointments

7.Morgan Hunt

Hence this concludes the Hays SWOT analysis.

Continue reading more about the brand/company.

About Hays

Hays Overview
Parent Company

Hays plc

Category

Recruitment & HR services

Sector

Management & Consulting

Tagline/ Slogan

Recruiting experts worldwide

USP

Large geographic footprint

Hays STP
Segmentation

Major industries

Target Market

Private, public and not-for-profit sector organizations, Job seekers

Positioning

Positioned as powering the world of work with their recruiting expertise

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Hays. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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