Hays SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Hays plc

Recruitment & HR services

Management & Consulting

Recruiting experts worldwide

Large geographic footprint

Major industries

Private, public and not-for-profit sector organizations, Job seekers

Positioned as powering the world of work with their recruiting expertise

Below are the Strengths in the SWOT Analysis of Hays:

1. Has a good geographic footprint with presence in 30+ countries
2. It operates 270 offices across the world with over 8,000 employees

3. Has a strong market share in UKs recruiting business with its pretax profits being twice that of some of its biggest competitors
4. Complete and undivided focus on recruiting services because if its divestment of other businesses

5.Industry knowledge of many decades.

Here are the weaknesses in the Hays SWOT Analysis:

1.  Still haven't established themselves completely in the emerging economies and have limited brand recall vis-à-vis their competitors.

2. Alleged involvement in price-fixing affect their brand image

Following are the Opportunities in Hays SWOT Analysis:

1. Opportunities in the growing economies of the world
2.Continuous technological advancements
3.Big untapped market

The threats in the SWOT Analysis of Hays are as mentioned:

1.Lack of immunity from industrial downturns like global economic recessions 
2.Adverse trade and outsourcing laws
3. The attractiveness of the industry has encouraged new entrants and competition may increase as a result.

Below are the top 7 Hays competitors:

1.Michael Page
2.Reed
3.Blue Arrow

4.Hudson

5.Cathy Richardson associates

6.ACME Appointments

7.Morgan Hunt