Hays SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Hays, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Hays is one of the leading brands in the management & consulting sector. The article below lists the Hays SWOT, competitors and includes its target market, segmentation, positioning & USP.
In this article:
For Hays, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Hays looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.
A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Hays :
1. Has a good geographic footprint with presence in 30+ countries
2. It operates 270 offices across the world with over 8,000 employees
3. Has a strong market share in UKs recruiting business with its pretax profits being twice that of some of its biggest competitors
4. Complete and undivided focus on recruiting services because if its divestment of other businesses
5.Industry knowledge of many decades.
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Hays SWOT Analysis:
1. Still haven't established themselves completely in the emerging economies and have limited brand recall vis-à-vis their competitors.
2. Alleged involvement in price-fixing affect their brand image
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Hays SWOT Analysis:
1. Opportunities in the growing economies of the world
2.Continuous technological advancements
3.Big untapped market
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Hays are as mentioned:
1.Lack of immunity from industrial downturns like global economic recessions
2.Adverse trade and outsourcing laws
3. The attractiveness of the industry has encouraged new entrants and competition may increase as a result.
There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of Hays:
5.Cathy Richardson associates
Hence this concludes the Hays SWOT analysis.
Continue reading more about the brand/company.
Recruitment & HR services
Recruiting experts worldwide
Large geographic footprint
Private, public and not-for-profit sector organizations, Job seekers
Positioned as powering the world of work with their recruiting expertise
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Hays. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
All Business Sections
Write for Us