LexisNexis SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of LexisNexis analyses the brand/company with its strengths, weaknesses, opportunities & threats. In LexisNexis SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like LexisNexis to benchmark its business & performance as compared to the competitors and industry. As of 2020, LexisNexis is one of the leading brands in the management & consulting sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top LexisNexis competitors and includes LexisNexis target market, segmentation, positioning & Unique Selling Proposition (USP).

LexisNexis SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
LexisNexis Brand Analysis
Parent Company

Reed Elsevier PLC




Management & Consulting

Tagline/ Slogan

Solutions for professional who shape the world


Pioneer in electronic accessibility of legal and journalisitic documents

LexisNexis STP
LexisNexis Segmentation

Organization needing Legal solutions and assess , predict and manage risk

LexisNexis Target Market

Law firms, Government and corporations

LexisNexis Positioning

World's largest electronic database for legal and public-records related information

LexisNexis SWOT Analysis
LexisNexis Strengths

Below are the Strengths in the SWOT Analysis of LexisNexis:

1. Over 30 Tera bytes of information on its 10+ maniframes
2. Provides computer assisted legal research
3. Different websites for two different offerings
4.Strong brand presence and top of the mind recall among legal professionals

5. Acquisition of other companies have strengthened its brand position

6. Has been recognized and coveted with several awards

LexisNexis Weaknesses

Here are the weaknesses in the LexisNexis SWOT Analysis:

1. Alleged theft of personal information of its users

2. Susceptibility to theft of data is a constant concern

LexisNexis Opportunities

Following are the Opportunities in LexisNexis SWOT Analysis:

1. Innovating its product offering to further its presence in the market
2.Avoiding any future breach of security
3.Coming up with new offering for general population

LexisNexis Threats

The threats in the SWOT Analysis of LexisNexis are as mentioned:

1.Disruptive innovation can hamper its growth
2.Hackers would try to breach its network for the information available

3. Run ins with government on issues like mishandling of  stored information

LexisNexis Competition

Below are the top 3 LexisNexis competitors:

1.Dow Jones and Company Inc. 
2.Thomson Reuters (legal) Inc.
3.Factset Research Systems Inc.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to LexisNexis. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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