LexisNexis SWOT Analysis

Published in Management & Consulting category by MBA Skool Team

Here is a detailed SWOT analysis of LexisNexis covering strengths, weaknesses, opportunities and threats.

LexisNexis Strengths

  1. Over 30 Tera bytes of information on its 10+ maniframes
  2. Provides computer assisted legal research
  3. Different websites for two different offerings
  4. Strong brand presence and top of the mind recall among legal professionals
  5. Acquisition of other companies have strengthened its brand position
  6. Has been recognized and coveted with several awards

Above are the strengths in the SWOT Analysis of LexisNexis. The strengths of LexisNexis looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

LexisNexis Weaknesses

  1. Alleged theft of personal information of its users
  2. Susceptibility to theft of data is a constant concern

These were the weaknesses in the LexisNexis SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

LexisNexis Opportunities

  1. Innovating its product offering to further its presence in the market
  2. Avoiding any future breach of security
  3. Coming up with new offering for general population

Above we covered the opportunities in LexisNexis SWOT Analysis. The opportunities for any brand can include prospects of future growth.

LexisNexis Threats

  1. Disruptive innovation can hamper its growth
  2. Hackers would try to breach its network for the information available
  3. Run ins with government on issues like mishandling ofstored information

The threats in the SWOT Analysis of LexisNexis are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the LexisNexis SWOT analysis.

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About LexisNexis

The table below gives the brand overview along with its target market, segmentation, positioning & USP

LexisNexis Overview
Parent Company

Reed Elsevier PLC

Category

Publication

Sector

Management & Consulting

Tagline/ Slogan

Solutions for professional who shape the world

USP

Pioneer in electronic accessibility of legal and journalisitic documents

LexisNexis STP
Segmentation

Organization needing Legal solutions and assess , predict and manage risk

Target Market

Law firms, Government and corporations

Positioning

World's largest electronic database for legal and public-records related information


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to LexisNexis. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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