Published in Management & Consulting category by MBA Skool Team
LexisNexis is one of the leading brands in the management & consulting sector. LexisNexis SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of LexisNexis:
Over 30 Tera bytes of information on its 10+ maniframes
Provides computer assisted legal research
Different websites for two different offerings
Strong brand presence and top of the mind recall among legal professionals
Acquisition of other companies have strengthened its brand position
Has been recognized and coveted with several awards
Above are the strengths in the SWOT Analysis of LexisNexis. The strengths of LexisNexis looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Alleged theft of personal information of its users
Susceptibility to theft of data is a constant concern
These were the weaknesses in the LexisNexis SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Innovating its product offering to further its presence in the market
Avoiding any future breach of security
Coming up with new offering for general population
Above we covered the opportunities in LexisNexis SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Disruptive innovation can hamper its growth
Hackers would try to breach its network for the information available
Run ins with government on issues like mishandling ofstored information
The threats in the SWOT Analysis of LexisNexis are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the LexisNexis SWOT analysis.
Continue reading more about the brand/company.
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Pioneer in electronic accessibility of legal and journalisitic documents
Organization needing Legal solutions and assess , predict and manage risk
Law firms, Government and corporations
World's largest electronic database for legal and public-records related information
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to LexisNexis. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute