LexisNexis SWOT Analysis
LexisNexis is one of the leading brands in the management & consulting sector. LexisNexis SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of LexisNexis:
Quick Glance:
LexisNexis Strengths
- Over 30 Tera bytes of information on its 10+ maniframes
- Provides computer assisted legal research
- Different websites for two different offerings
- Strong brand presence and top of the mind recall among legal professionals
- Acquisition of other companies have strengthened its brand position
- Has been recognized and coveted with several awards
Above are the strengths in the SWOT Analysis of LexisNexis. The strengths of LexisNexis looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
LexisNexis Weaknesses
- Alleged theft of personal information of its users
- Susceptibility to theft of data is a constant concern
These were the weaknesses in the LexisNexis SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
LexisNexis Opportunities
- Innovating its product offering to further its presence in the market
- Avoiding any future breach of security
- Coming up with new offering for general population
Above we covered the opportunities in LexisNexis SWOT Analysis. The opportunities for any brand can include prospects of future growth.
LexisNexis Threats
- Disruptive innovation can hamper its growth
- Hackers would try to breach its network for the information available
- Run ins with government on issues like mishandling ofstored information
The threats in the SWOT Analysis of LexisNexis are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the LexisNexis SWOT analysis.
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About LexisNexis
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| LexisNexis Overview | |
|---|---|
| Parent Company |
Reed Elsevier PLC |
| Category |
Publication |
| Sector | |
| Tagline/ Slogan |
Solutions for professional who shape the world |
| USP |
Pioneer in electronic accessibility of legal and journalisitic documents |
| LexisNexis STP | |
| Segmentation |
Organization needing Legal solutions and assess , predict and manage risk |
| Target Market |
Law firms, Government and corporations |
| Positioning |
World's largest electronic database for legal and public-records related information |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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