LexisNexis SWOT Analysis, Competitors & USP

LexisNexis SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of LexisNexis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like LexisNexis to benchmark its business & performance as compared to the competitors, and make strategic improvements. LexisNexis is one of the leading brands in the management & consulting sector.

The article below lists the LexisNexis SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the LexisNexis SWOT Analysis:

SWOT Analysis of LexisNexis

For LexisNexis, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

LexisNexis Strengths

The strengths of LexisNexis looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of LexisNexis :

1. Over 30 Tera bytes of information on its 10+ maniframes
2. Provides computer assisted legal research
3. Different websites for two different offerings
4.Strong brand presence and top of the mind recall among legal professionals

5. Acquisition of other companies have strengthened its brand position

6. Has been recognized and coveted with several awards

LexisNexis Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the LexisNexis SWOT Analysis:

1. Alleged theft of personal information of its users

2. Susceptibility to theft of data is a constant concern

LexisNexis Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in LexisNexis SWOT Analysis:

1. Innovating its product offering to further its presence in the market
2.Avoiding any future breach of security
3.Coming up with new offering for general population

LexisNexis Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of LexisNexis are as mentioned:

1.Disruptive innovation can hamper its growth
2.Hackers would try to breach its network for the information available

3. Run ins with government on issues like mishandling of  stored information

LexisNexis Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of LexisNexis:

1.Dow Jones and Company Inc. 
2.Thomson Reuters (legal) Inc.
3.Factset Research Systems Inc.

Hence this concludes the LexisNexis SWOT analysis.

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About LexisNexis

LexisNexis Overview
Parent Company	Reed Elsevier PLC
Category	Publication
Sector	Management & Consulting
Tagline/ Slogan	Solutions for professional who shape the world
USP	Pioneer in electronic accessibility of legal and journalisitic documents
LexisNexis STP
Segmentation	Organization needing Legal solutions and assess , predict and manage risk
Target Market	Law firms, Government and corporations
Positioning	World's largest electronic database for legal and public-records related information

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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