Kantar SWOT Analysis, Competitors & USP

Posted in Management & Consulting, Total Reads: 5891

SWOT analysis of Kantar analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kantar SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kantar to benchmark its business & performance as compared to the competitors and industry. Kantar is one of the leading brands in the management & consulting sector. The table below also lists the top Kantar competitors and elaborates Kantar market segmentation, target group, positioning & Unique Selling Proposition (USP).

Kantar SWOT, Competitors, Marketing STP & Brand analysis Table
Kantar Brand Analysis
Parent Company

WPP PLC

Category

Consultancy

Sector

Management & Consulting

Tagline/ Slogan

-

USP

Offer clients business insights at every point of the consumer cycle

Kantar STP
Segment

measurement business

Target Group

Enterprises from every spectrum requiring information

Positioning

pre-eminent provider of compelling data and inspirational insights

Kantar SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kantar. Strengths are:

1. The world's leading research, data and insight companies
2. Plans to transform data into insights
3. Conducts large scale of studies
4. Brand presence across verticals

5. Brand presence across geographic areas

6. Nearly 30,000 people are employed with the organization

7. Its subsidiaries include IMRB, Added Value, Lightspeed Research etc

Weaknesses

Here are the weaknesses in the Kantar SWOT Analysis:

1. Presence of many consulting companies means limited market share

2. Brand recall is lesser compared to some global consulting companies

Opportunities

Following are the Opportunities in Kantar SWOT Analysis:

1.Build a solid brand image
2.Stay away from controversies
3.Conducting research with full care so as to avoid discrepancies

4. More advertising & brand building can boost business

Threats

The threats in the SWOT Analysis of Kantar are as mentioned:

1. Overhaul of the business model
2.Acquisitions by more established players 
3.Consumer faith issues

Kantar Competition
Competitors

Below are the top 3 Kantar competitors:

1.Nielsen N.V.
2.GfK SE
3.IPSOS

The brandguide table above concludes the Kantar SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kantar. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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