Kantar SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Kantar SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Kantar, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kantar to benchmark its business & performance as compared to the competitors, and make strategic improvements. Kantar is one of the leading brands in the management & consulting sector.

The article below lists the Kantar SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Kantar SWOT Analysis:

SWOT Analysis of Kantar

For Kantar, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Kantar Strengths

The strengths of Kantar looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Kantar :

1. The world's leading research, data and insight companies
2. Plans to transform data into insights
3. Conducts large scale of studies
4. Brand presence across verticals

5. Brand presence across geographic areas

6. Nearly 30,000 people are employed with the organization

7. Its subsidiaries include IMRB, Added Value, Lightspeed Research etc

Kantar Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kantar SWOT Analysis:

1. Presence of many consulting companies means limited market share

2. Brand recall is lesser compared to some global consulting companies

Kantar Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kantar SWOT Analysis:

1.Build a solid brand image
2.Stay away from controversies
3.Conducting research with full care so as to avoid discrepancies

4. More advertising & brand building can boost business

Kantar Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kantar are as mentioned:

1. Overhaul of the business model
2.Acquisitions by more established players 
3.Consumer faith issues

Kantar Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Kantar:

1.Nielsen N.V.
2.GfK SE

Hence this concludes the Kantar SWOT analysis.

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About Kantar

Kantar Overview
Parent Company





Management & Consulting

Tagline/ Slogan



Offer clients business insights at every point of the consumer cycle

Kantar STP

measurement business

Target Market

Enterprises from every spectrum requiring information


pre-eminent provider of compelling data and inspirational insights

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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