Kantar SWOT Analysis, Competitors & USP

Posted in Management & Consulting, Total Reads: 4724

SWOT Analysis of Kantar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Management & Consulting

Tagline/ Slogan



Offer clients business insights at every point of the consumer cycle

Kantar STP


measurement business

Target Group

Enterprises from every spectrum requiring information


pre-eminent provider of compelling data and inspirational insights

Kantar SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kantar. Strengths are:

1. The world's leading research, data and insight companies
2. Plans to transform data into insights
3. Conducts large scale of studies
4. Brand presence across verticals

5. Brand presence across geographic areas

6. Nearly 30,000 people are employed with the organization

7. Its subsidiaries include IMRB, Added Value, Lightspeed Research etc


Here are the weaknesses of Kantar :

1. Presence of many consulting companies means limited market share

2. Brand recall is lesser compared to some global consulting companies


Following are the Opportunities of Kantar :

1.Build a solid brand image
2.Stay away from controversies
3.Conducting research with full care so as to avoid discrepancies

4. More advertising & brand building can boost business


The threats of Kantar are as mentioned :

1. Overhaul of the business model
2.Acquisitions by more established players 
3.Consumer faith issues

Kantar Competition


Below are the 3 main Kantar competitors :

1.Nielsen N.V.
2.GfK SE

The brandguide table above concludes the Kantar SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Kantar. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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