Published in Management & Consulting category by MBA Skool Team
Kantar is one of the leading brands in the management & consulting sector. Kantar SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kantar:
The world's leading research, data and insight companies
Plans to transform data into insights
Conducts large scale of studies
Brand presence across verticals
Brand presence across geographic areas
Nearly 30,000 people are employed with the organization
Its subsidiaries include IMRB, Added Value, Lightspeed Research etc
Above are the strengths in the SWOT Analysis of Kantar. The strengths of Kantar looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Presence of many consulting companies means limited market share
Brand recall is lesser compared to some global consulting companies
These were the weaknesses in the Kantar SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Build a solid brand image
Stay away from controversies
Conducting research with full care so as to avoid discrepancies
More advertising & brand building can boost business
Above we covered the opportunities in Kantar SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Overhaul of the business model
Acquisitions by more established players
Consumer faith issues
The threats in the SWOT Analysis of Kantar are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Kantar SWOT analysis.
Continue reading more about the brand/company.
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Offer clients business insights at every point of the consumer cycle
Enterprises from every spectrum requiring information
pre-eminent provider of compelling data and inspirational insights
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Kantar. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute