Kantar SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

WPP PLC

Consultancy

Management & Consulting

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Offer clients business insights at every point of the consumer cycle

measurement business

Enterprises from every spectrum requiring information

pre-eminent provider of compelling data and inspirational insights

Below are the Strengths in the SWOT Analysis of Kantar:

1. The world's leading research, data and insight companies
2. Plans to transform data into insights
3. Conducts large scale of studies
4. Brand presence across verticals

5. Brand presence across geographic areas

6. Nearly 30,000 people are employed with the organization

7. Its subsidiaries include IMRB, Added Value, Lightspeed Research etc

Here are the weaknesses in the Kantar SWOT Analysis:

1. Presence of many consulting companies means limited market share

2. Brand recall is lesser compared to some global consulting companies

Following are the Opportunities in Kantar SWOT Analysis:

1.Build a solid brand image
2.Stay away from controversies
3.Conducting research with full care so as to avoid discrepancies

4. More advertising & brand building can boost business

The threats in the SWOT Analysis of Kantar are as mentioned:

1. Overhaul of the business model
2.Acquisitions by more established players 
3.Consumer faith issues

Below are the top 3 Kantar competitors:

1.Nielsen N.V.
2.GfK SE
3.IPSOS