Kantar SWOT Analysis, Competitors & USP
SWOT analysis of Kantar analyses the brand by its strengths, weaknesses, opportunities & threats. In Kantar SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Kantar to benchmark its business & performance as compared to the competitors. Kantar is one of the leading brands in the management & consulting sector.
The table below lists the Kantar SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kantar competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Kantar Brand Analysis | |
|---|---|
| Parent Company |
WPP PLC |
| Category |
Consultancy |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Offer clients business insights at every point of the consumer cycle |
| Kantar STP | |
| Segment |
measurement business |
| Target Group |
Enterprises from every spectrum requiring information |
| Positioning |
pre-eminent provider of compelling data and inspirational insights |
| SWOT Analysis of Kantar | |
| Kantar Strengths |
Below are the Strengths in the SWOT Analysis of Kantar: 1. The world's leading research, data and insight companies 5. Brand presence across geographic areas 6. Nearly 30,000 people are employed with the organization 7. Its subsidiaries include IMRB, Added Value, Lightspeed Research etc |
| Kantar Weaknesses |
Here are the weaknesses in the Kantar SWOT Analysis: 1. Presence of many consulting companies means limited market share 2. Brand recall is lesser compared to some global consulting companies |
| Kantar Opportunities |
Following are the Opportunities in Kantar SWOT Analysis: 1.Build a solid brand image 4. More advertising & brand building can boost business |
| Kantar Threats |
The threats in the SWOT Analysis of Kantar are as mentioned: 1. Overhaul of the business model |
| Kantar Competition | |
| Kantar Competitors |
Below are the top 3 competitors of Kantar: 1.Nielsen N.V. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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