Kantar SWOT Analysis, Competitors & USP

Kantar

Parent Company

WPP PLC

Category

Consultancy

Sector

Management & Consulting

Tagline/ Slogan

-

USP

Offer clients business insights at every point of the consumer cycle

Kantar STP

Segment

measurement business

Target Group

Enterprises from every spectrum requiring information

Positioning

pre-eminent provider of compelling data and inspirational insights

Kantar SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kantar. Strengths are:

1. The world's leading research, data and insight companies
2. Plans to transform data into insights
3. Conducts large scale of studies
4. Brand presence across verticals

5. Brand presence across geographic areas

6. Nearly 30,000 people are employed with the organization

7. Its subsidiaries include IMRB, Added Value, Lightspeed Research etc

Weaknesses

Here are the weaknesses of Kantar :

1. Presence of many consulting companies means limited market share

2. Brand recall is lesser compared to some global consulting companies

Opportunities

Following are the Opportunities of Kantar :

1.Build a solid brand image
2.Stay away from controversies
3.Conducting research with full care so as to avoid discrepancies

4. More advertising & brand building can boost business

Threats

The threats of Kantar are as mentioned :

1. Overhaul of the business model
2.Acquisitions by more established players 
3.Consumer faith issues

Kantar Competition

Competitors

Below are the 3 main Kantar competitors :

1.Nielsen N.V.
2.GfK SE
3.IPSOS