Robert Half International SWOT Analysis, Competitors & USP

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SWOT Analysis of Robert Half International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Robert Half International

Parent Company

Robert Half International Inc.


HR Consulting


Management & Consulting

Tagline/ Slogan

Innovation and Excellence in consulting and staffing


Specialized staffing and placement services for accounting, finance and information technology professionals

Robert Half International STP


Staffing for all companies

Target Group

Accounting, Finance and IT companies


The world's first and largest accounting and finance staffing firm

Robert Half International SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Robert Half International. Strengths are:

1. Specialized approach for each function with separate teams for each staffing function

2. It has significant partnerships and alliances with companies and leading professional associations like AICPA, Microsoft, Oracle etc.

3. Alliances have resulted in strong visibility has strengthened the company’s position as one of the best staffing solutions provider

4.The company has Higher margins as compared to peers with operating margin of 10.5% in 2015

5. Due to company's strong profit margins in comparison to its peers it competes more efficiently in the market

6. It has strong growth in revenues across all operating segments indicating its portfolio of products and services are relevant for the market


Here are the weaknesses of Robert Half International :

1. Compared to its peers, it lacks of scale with several large players well ahead of it in terms of revenue
2. Lack of diversification of business operations as well as geographical expansion, with RHI deriving most of its revenues from US markets


Following are the Opportunities of Robert Half International :

1. With markets across the world expected to bounce back, the company has strong potential for growth
2. The US IT staffing industry has had robust growth in recent times
3. An increase in demand for the global employment services can help in generating a bigger global footprint


The threats of Robert Half International are as mentioned :

1. Intense competition in the staffing business and other professional services 
2. Due to scale peers have a competitive advantage and can play on price which could further erode business
3. With a strict regulatory environment, the company’s opportunities will be limited while expanding

Robert Half International Competition


Below are the 3 main Robert Half International competitors :

1. Randstad Holding nv.
2. Kelly Services, Inc.
3. ManpowerGroup, Inc.

The brandguide table above concludes the Robert Half International SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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