Robert Half International SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Robert Half International analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Robert Half International SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Robert Half International to benchmark its business & performance as compared to the competitors and industry. As of 2020, Robert Half International is one of the leading brands in the management & consulting sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Robert Half International competitors and includes Robert Half International target market, segmentation, positioning & Unique Selling Proposition (USP).

Robert Half International SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Robert Half International Brand Analysis
Parent Company

Robert Half International Inc.


HR Consulting


Management & Consulting

Tagline/ Slogan

Innovation and Excellence in consulting and staffing


Specialized staffing and placement services for accounting, finance and information technology professionals

Robert Half International STP
Robert Half International Segmentation

Staffing for all companies

Robert Half International Target Market

Accounting, Finance and IT companies

Robert Half International Positioning

The world's first and largest accounting and finance staffing firm

Robert Half International SWOT Analysis
Robert Half International Strengths

Below are the Strengths in the SWOT Analysis of Robert Half International:

1. Specialized approach for each function with separate teams for each staffing function

2. It has significant partnerships and alliances with companies and leading professional associations like AICPA, Microsoft, Oracle etc.

3. Alliances have resulted in strong visibility has strengthened the company’s position as one of the best staffing solutions provider

4.The company has Higher margins as compared to peers with operating margin of 10.5% in 2015

5. Due to company's strong profit margins in comparison to its peers it competes more efficiently in the market

6. It has strong growth in revenues across all operating segments indicating its portfolio of products and services are relevant for the market

Robert Half International Weaknesses

Here are the weaknesses in the Robert Half International SWOT Analysis:

1. Compared to its peers, it lacks of scale with several large players well ahead of it in terms of revenue
2. Lack of diversification of business operations as well as geographical expansion, with RHI deriving most of its revenues from US markets

Robert Half International Opportunities

Following are the Opportunities in Robert Half International SWOT Analysis:

1. With markets across the world expected to bounce back, the company has strong potential for growth
2. The US IT staffing industry has had robust growth in recent times
3. An increase in demand for the global employment services can help in generating a bigger global footprint

Robert Half International Threats

The threats in the SWOT Analysis of Robert Half International are as mentioned:

1. Intense competition in the staffing business and other professional services 
2. Due to scale peers have a competitive advantage and can play on price which could further erode business
3. With a strict regulatory environment, the company’s opportunities will be limited while expanding

Robert Half International Competition

Below are the top 3 Robert Half International competitors:

1. Randstad Holding nv.
2. Kelly Services, Inc.
3. ManpowerGroup, Inc.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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