Robert Half International SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Robert Half International SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Robert Half International, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Robert Half International to benchmark its business & performance as compared to the competitors, and make strategic improvements. Robert Half International is one of the leading brands in the management & consulting sector.

The article below lists the Robert Half International SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Robert Half International SWOT Analysis:

SWOT Analysis of Robert Half International

For Robert Half International, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Robert Half International Strengths

The strengths of Robert Half International looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Robert Half International :

1. Specialized approach for each function with separate teams for each staffing function

2. It has significant partnerships and alliances with companies and leading professional associations like AICPA, Microsoft, Oracle etc.

3. Alliances have resulted in strong visibility has strengthened the company’s position as one of the best staffing solutions provider

4.The company has Higher margins as compared to peers with operating margin of 10.5% in 2015

5. Due to company's strong profit margins in comparison to its peers it competes more efficiently in the market

6. It has strong growth in revenues across all operating segments indicating its portfolio of products and services are relevant for the market

Robert Half International Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Robert Half International SWOT Analysis:

1. Compared to its peers, it lacks of scale with several large players well ahead of it in terms of revenue
2. Lack of diversification of business operations as well as geographical expansion, with RHI deriving most of its revenues from US markets

Robert Half International Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Robert Half International SWOT Analysis:

1. With markets across the world expected to bounce back, the company has strong potential for growth
2. The US IT staffing industry has had robust growth in recent times
3. An increase in demand for the global employment services can help in generating a bigger global footprint

Robert Half International Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Robert Half International are as mentioned:

1. Intense competition in the staffing business and other professional services 
2. Due to scale peers have a competitive advantage and can play on price which could further erode business
3. With a strict regulatory environment, the company’s opportunities will be limited while expanding

Robert Half International Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Robert Half International:

1. Randstad Holding nv.
2. Kelly Services, Inc.
3. ManpowerGroup, Inc.

Hence this concludes the Robert Half International SWOT analysis.

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About Robert Half International

Robert Half International Overview
Parent Company

Robert Half International Inc.


HR Consulting


Management & Consulting

Tagline/ Slogan

Innovation and Excellence in consulting and staffing


Specialized staffing and placement services for accounting, finance and information technology professionals

Robert Half International STP

Staffing for all companies

Target Market

Accounting, Finance and IT companies


The world's first and largest accounting and finance staffing firm

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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