Towers Watson SWOT Analysis, Competitors & USP

Posted in Management & Consulting, Total Reads: 4607

SWOT Analysis of Towers Watson with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Towers Watson

Parent Company

Merger of Towers Perrin and Watson Wyatt


Risk management and human resource consulting


Management & Consulting

Tagline/ Slogan

Accelerating growth in Asia Pacific


Expertise in Human resource consulting.

Towers Watson STP


All industries looking for business solutions

Target Group

All industries and companies


World's largest employee-benefits consulting firm

Towers Watson SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Towers Watson. Strengths are:

1. It has 14,000 associates across 35 countries in world.
2. They can leverage the experience of Towers Perrin and Watson Wyatt Worldwide.

3. Offers various solutions in the areas of employee benefits, talent management, rewards, and risk and capital management

4. String presence in the industry among competition


Here are the weaknesses of Towers Watson :

1. They are dominant only in one field of business.
2. Mostly work only in mature economies and are relatively new


Following are the Opportunities of Towers Watson :

1. They can benefit from expanding to other countries in the world.
2. Human resources have started becoming more economical and important resource.


The threats of Towers Watson are as mentioned :

1. A Bad Economy Could Limit Towers Watson's Profitability
2. There services are into niche market which can be threatened by eminent players.

3. Organizations setting up their own research centres

Towers Watson Competition


Below are the 2 main Towers Watson competitors :

1. Mercer consultancy
2. Buck consultancy

The brandguide table above concludes the Towers Watson SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Towers Watson. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin