Towers Watson SWOT Analysis, USP & Competitors

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SWOT Analysis of Towers Watson with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Towers Watson

Parent Company

Merger of Towers Perrin and Watson Wyatt


Risk management and human resource consulting



Tagline/ Slogan

Accelerating growth in Asia Pacific


Expertise in Human resource consulting.



All industries looking for business solutions

Target Group

All industries and companies


World's largest employee-benefits consulting firm

SWOT Analysis


1. It has 14,000 associates across 35 countries in world.
2. They can leverage the experience of Towers Perrin and Watson Wyatt Worldwide.

3. Offers various solutions in the areas of employee benefits, talent management, rewards, and risk and capital management

4. String presence in the industry among competition


1. They are dominant only in one field of business.
2. Mostly work only in mature economies and are relatively new


1. They can benefit from expanding to other countries in the world.
2. Human resources have started becoming more economical and important resource.


1. A Bad Economy Could Limit Towers Watson's Profitability
2. There services are into niche market which can be threatened by eminent players.

3. Organizations setting up their own research centres



1. Mercer consultancy
2. Buck consultancy

The table above concludes the Towers Watson SWOT analysis along with its marketing and brand parameters.


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