Towers Watson SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Towers Watson analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Towers Watson SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Towers Watson to benchmark its business & performance as compared to the competitors and industry. As of 2020, Towers Watson is one of the leading brands in the management & consulting sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Towers Watson competitors and includes Towers Watson target market, segmentation, positioning & Unique Selling Proposition (USP).

Towers Watson SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Towers Watson Brand Analysis
Parent Company

Merger of Towers Perrin and Watson Wyatt

Category

Risk management and human resource consulting

Sector

Management & Consulting

Tagline/ Slogan

Accelerating growth in Asia Pacific

USP

Expertise in Human resource consulting.

Towers Watson STP
Towers Watson Segmentation

All industries looking for business solutions

Towers Watson Target Market

All industries and companies

Towers Watson Positioning

World's largest employee-benefits consulting firm

Towers Watson SWOT Analysis
Towers Watson Strengths

Below are the Strengths in the SWOT Analysis of Towers Watson:

1. It has 14,000 associates across 35 countries in world.
2. They can leverage the experience of Towers Perrin and Watson Wyatt Worldwide.

3. Offers various solutions in the areas of employee benefits, talent management, rewards, and risk and capital management

4. String presence in the industry among competition

Towers Watson Weaknesses

Here are the weaknesses in the Towers Watson SWOT Analysis:

1. They are dominant only in one field of business.
2. Mostly work only in mature economies and are relatively new

Towers Watson Opportunities

Following are the Opportunities in Towers Watson SWOT Analysis:

1. They can benefit from expanding to other countries in the world.
2. Human resources have started becoming more economical and important resource.

Towers Watson Threats

The threats in the SWOT Analysis of Towers Watson are as mentioned:

1. A Bad Economy Could Limit Towers Watson's Profitability
2. There services are into niche market which can be threatened by eminent players.

3. Organizations setting up their own research centres

Towers Watson Competition
Competitors

Below are the top 2 Towers Watson competitors:

1. Mercer consultancy
2. Buck consultancy


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Towers Watson. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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