Towers Watson SWOT Analysis, Competitors & USP

Towers Watson SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Towers Watson, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Towers Watson to benchmark its business & performance as compared to the competitors, and make strategic improvements. Towers Watson is one of the leading brands in the management & consulting sector.

The article below lists the Towers Watson SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Towers Watson SWOT Analysis:

SWOT Analysis of Towers Watson

For Towers Watson, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Towers Watson Strengths

The strengths of Towers Watson looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Towers Watson :

1. It has 14,000 associates across 35 countries in world.
2. They can leverage the experience of Towers Perrin and Watson Wyatt Worldwide.

3. Offers various solutions in the areas of employee benefits, talent management, rewards, and risk and capital management

4. String presence in the industry among competition

Towers Watson Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Towers Watson SWOT Analysis:

1. They are dominant only in one field of business.
2. Mostly work only in mature economies and are relatively new

Towers Watson Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Towers Watson SWOT Analysis:

1. They can benefit from expanding to other countries in the world.
2. Human resources have started becoming more economical and important resource.

Towers Watson Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Towers Watson are as mentioned:

1. A Bad Economy Could Limit Towers Watson's Profitability
2. There services are into niche market which can be threatened by eminent players.

3. Organizations setting up their own research centres

Towers Watson Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Towers Watson:

1. Mercer consultancy
2. Buck consultancy

Hence this concludes the Towers Watson SWOT analysis.

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About Towers Watson

Towers Watson Overview
Parent Company	Merger of Towers Perrin and Watson Wyatt
Category	Risk management and human resource consulting
Sector	Management & Consulting
Tagline/ Slogan	Accelerating growth in Asia Pacific
USP	Expertise in Human resource consulting.
Towers Watson STP
Segmentation	All industries looking for business solutions
Target Market	All industries and companies
Positioning	World's largest employee-benefits consulting firm

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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