AlixPartners SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 6716

SWOT Analysis of AlixPartners with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AlixPartners LLP

Parent Company

Hellman & Friedman Portfolio Company




Management & Consulting

Tagline/ Slogan

When it really matters


They are expert in turnaround of their clients.

AlixPartners STP


All industries looking for business solutions

Target Group

Multinational clients


Operational management

AlixPartners SWOT Analysis


1. Present in 17 countries across the world and has around 900 employees.

2. Provides customized services to corporate management, investment banks, law firms, and private investors

3. Awarded Turnaround Deal of the Year
4. Honored AlixPartners with both the Mega Company Award and the Mid-size Company award

5. Strong reputation in the industry with a strong financial position


1. Tough competition from big industry consultants as well as other knowledge consulting agencies

2. Limited global brand presence and awareness


1. They have immense opportunity in emerging economies
2. They can expand into other countries of the world

3. Tie-ups with international industries and Govts of countries


1. The ongoing recession might affect their business.
2. They are present only in operational consulting which hinders their market share.

AlixPartners Competition


1. A. T. Kearney
2. Alwarez & Marshal holding

The brandguide table above concludes the AlixPartners SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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