AON Hewitt Associates SWOT Analysis, USP & Competitors

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SWOT Analysis of AON Hewitt Associates with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AON Hewitt Associates

Parent Company

Aon corporation




Human Resource consulting

Tagline/ Slogan



They consult as well as outsource Human Resource.



All industries looking for business solutions

Target Group

All industries and companies


All round solution for Human Resource problems

SWOT Analysis


1. They have synergic alliance with Aon group thus the expertise of Hewitt is backed by Aon.
2. They have an employee base of over 60,000.
3. They are based in over 50 countries.

4. Strong backing of parent brand makes it a financially stable company

5. Good reputation among the competitors


1. Cutting down the employee strength has been a concern
2. Strong competition from similar consultants have led to slow market growth


1. They have immense opportunity in the emerging economies.
2. They have opportunity with acquisition of many smaller human resource outsourcing firms to increase the market share.

3. Acquisition of other firms to establish themselves further


1. The economic recession may hamper the business growth.
2. The lesser brand recognition is another major threat.



1. Accenture
2. Watson Wyatt
3. T Rowe Price

The table above concludes the AON Hewitt Associates SWOT analysis along with its marketing and brand parameters.


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