AON Hewitt Associates SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of AON Hewitt Associates analyses the brand/company with its strengths, weaknesses, opportunities & threats. In AON Hewitt Associates SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AON Hewitt Associates to benchmark its business & performance as compared to the competitors and industry. As of 2020, AON Hewitt Associates is one of the leading brands in the management & consulting sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top AON Hewitt Associates competitors and includes AON Hewitt Associates target market, segmentation, positioning & Unique Selling Proposition (USP).

AON Hewitt Associates SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
AON Hewitt Associates Brand Analysis
Parent Company

Aon corporation




Management & Consulting

Tagline/ Slogan



They consult as well as outsource Human Resource.

AON Hewitt Associates STP
AON Hewitt Associates Segmentation

All industries looking for business solutions

AON Hewitt Associates Target Market

All industries and companies

AON Hewitt Associates Positioning

All round solution for Human Resource problems

AON Hewitt Associates SWOT Analysis
AON Hewitt Associates Strengths

Below are the Strengths in the SWOT Analysis of AON Hewitt Associates:

1. They have synergic alliance with Aon group thus the expertise of Hewitt is backed by Aon.
2. They have an employee base of over 60,000.
3. They are based in over 50 countries.

4. Strong backing of parent brand makes it a financially stable company

5. Good reputation among the competitors

AON Hewitt Associates Weaknesses

Here are the weaknesses in the AON Hewitt Associates SWOT Analysis:

1. Cutting down the employee strength has been a concern
2. Strong competition from similar consultants have led to slow market growth

AON Hewitt Associates Opportunities

Following are the Opportunities in AON Hewitt Associates SWOT Analysis:

1. They have immense opportunity in the emerging economies.
2. They have opportunity with acquisition of many smaller human resource outsourcing firms to increase the market share.

3. Acquisition of other firms to establish themselves further

AON Hewitt Associates Threats

The threats in the SWOT Analysis of AON Hewitt Associates are as mentioned:

1. The economic recession may hamper the business growth.
2. The lesser brand recognition is another major threat.

AON Hewitt Associates Competition

Below are the top 3 AON Hewitt Associates competitors:

1. Accenture
2. Watson Wyatt
3. T Rowe Price

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to AON Hewitt Associates. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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