AON Hewitt Associates SWOT Analysis, Competitors & USP

Posted in Management & Consulting, Total Reads: 11995

SWOT analysis of AON Hewitt Associates analyses the brand/company with its strengths, weaknesses, opportunities & threats. In AON Hewitt Associates SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AON Hewitt Associates to benchmark its business & performance as compared to the competitors and industry. AON Hewitt Associates is one of the leading brands in the management & consulting sector. The table below also lists the top AON Hewitt Associates competitors and elaborates AON Hewitt Associates market segmentation, target group, positioning & Unique Selling Proposition (USP).

AON Hewitt Associates SWOT, Competitors, Marketing STP & Brand analysis Table
AON Hewitt Associates Brand Analysis
Parent Company

Aon corporation

Category

Consulting

Sector

Management & Consulting

Tagline/ Slogan

NA

USP

They consult as well as outsource Human Resource.

AON Hewitt Associates STP
Segment

All industries looking for business solutions

Target Group

All industries and companies

Positioning

All round solution for Human Resource problems

AON Hewitt Associates SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of AON Hewitt Associates. Strengths are:

1. They have synergic alliance with Aon group thus the expertise of Hewitt is backed by Aon.
2. They have an employee base of over 60,000.
3. They are based in over 50 countries.

4. Strong backing of parent brand makes it a financially stable company

5. Good reputation among the competitors

Weaknesses

Here are the weaknesses in the AON Hewitt Associates SWOT Analysis:

1. Cutting down the employee strength has been a concern
2. Strong competition from similar consultants have led to slow market growth

Opportunities

Following are the Opportunities in AON Hewitt Associates SWOT Analysis:

1. They have immense opportunity in the emerging economies.
2. They have opportunity with acquisition of many smaller human resource outsourcing firms to increase the market share.

3. Acquisition of other firms to establish themselves further

Threats

The threats in the SWOT Analysis of AON Hewitt Associates are as mentioned:

1. The economic recession may hamper the business growth.
2. The lesser brand recognition is another major threat.

AON Hewitt Associates Competition
Competitors

Below are the top 3 AON Hewitt Associates competitors:

1. Accenture
2. Watson Wyatt
3. T Rowe Price

The brandguide table above concludes the AON Hewitt Associates SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to AON Hewitt Associates. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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