AON Hewitt Associates SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

AON Hewitt Associates SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of AON Hewitt Associates, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AON Hewitt Associates to benchmark its business & performance as compared to the competitors, and make strategic improvements. AON Hewitt Associates is one of the leading brands in the management & consulting sector.

The article below lists the AON Hewitt Associates SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the AON Hewitt Associates SWOT Analysis:

SWOT Analysis of AON Hewitt Associates

For AON Hewitt Associates, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

AON Hewitt Associates Strengths

The strengths of AON Hewitt Associates looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of AON Hewitt Associates :

1. They have synergic alliance with Aon group thus the expertise of Hewitt is backed by Aon.
2. They have an employee base of over 60,000.
3. They are based in over 50 countries.

4. Strong backing of parent brand makes it a financially stable company

5. Good reputation among the competitors

AON Hewitt Associates Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the AON Hewitt Associates SWOT Analysis:

1. Cutting down the employee strength has been a concern
2. Strong competition from similar consultants have led to slow market growth

AON Hewitt Associates Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in AON Hewitt Associates SWOT Analysis:

1. They have immense opportunity in the emerging economies.
2. They have opportunity with acquisition of many smaller human resource outsourcing firms to increase the market share.

3. Acquisition of other firms to establish themselves further

AON Hewitt Associates Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of AON Hewitt Associates are as mentioned:

1. The economic recession may hamper the business growth.
2. The lesser brand recognition is another major threat.

AON Hewitt Associates Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of AON Hewitt Associates:

1. Accenture
2. Watson Wyatt
3. T Rowe Price

Hence this concludes the AON Hewitt Associates SWOT analysis.

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About AON Hewitt Associates

AON Hewitt Associates Overview
Parent Company

Aon corporation




Management & Consulting

Tagline/ Slogan



They consult as well as outsource Human Resource.

AON Hewitt Associates STP

All industries looking for business solutions

Target Market

All industries and companies


All round solution for Human Resource problems

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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