ZS Associates SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of ZS Associates analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ZS Associates SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ZS Associates to benchmark its business & performance as compared to the competitors and industry. As of 2020, ZS Associates is one of the leading brands in the management & consulting sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top ZS Associates competitors and includes ZS Associates target market, segmentation, positioning & Unique Selling Proposition (USP).

ZS Associates SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
ZS Associates Brand Analysis
Parent Company

ZS Associates


Sales & Marketing Consultancy


Management & Consulting

Tagline/ Slogan

Unleashing potential


They are established by the marketing professors of Kellogg School of Management

ZS Associates STP
ZS Associates Segmentation

Companies looking for consulting solutions

ZS Associates Target Market

Healthcare care industries

ZS Associates Positioning

Marketing experts for healthcare industries

ZS Associates SWOT Analysis
ZS Associates Strengths

Below are the Strengths in the SWOT Analysis of ZS Associates:

1. They are founded by the marketing professors of one of the best schools of marketing.
2. They were awarded as one of the top ten best consulting company to work for
3. Majority of their clients are in the pharmaceutical, biotechnology and medical products industries.

4. They were ranked among the top five in the Pharmaceutical & Health Care Consulting practice area

5. Over 700 clients in 20 countries having a workforce of over 2000

ZS Associates Weaknesses

Here are the weaknesses in the ZS Associates SWOT Analysis:

1. They have not been able to reach out to a lot of countries specially the emerging economies

2. Lesser known consultant brand compared to market leaders

ZS Associates Opportunities

Following are the Opportunities in ZS Associates SWOT Analysis:

1. They have opportunities in emerging economies in the world.
2. They have opportunities in telecom, transportation and consumer products

ZS Associates Threats

The threats in the SWOT Analysis of ZS Associates are as mentioned:

1. The limited expertise in business area could be a threat.
2. They immense threat from economic recession

3. Companies setting up their own knowledge centers

ZS Associates Competition

Below are the top 3 ZS Associates competitors:

1. McKinsey & Company
2. Booz & company
3. Bain & company

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ZS Associates. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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