ZS Associates SWOT Analysis, Competitors & USP

Posted in Management & Consulting, Total Reads: 4307

SWOT Analysis of ZS Associates with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ZS Associates

Parent Company

ZS Associates


Sales & Marketing Consultancy


Management & Consulting

Tagline/ Slogan

Unleashing potential


They are established by the marketing professors of Kellogg School of Management

ZS Associates STP


Companies looking for consulting solutions

Target Group

Healthcare care industries


Marketing experts for healthcare industries

ZS Associates SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ZS Associates :

1. They are founded by the marketing professors of one of the best schools of marketing.
2. They were awarded as one of the top ten best consulting company to work for
3. Majority of their clients are in the pharmaceutical, biotechnology and medical products industries.

4. They were ranked among the top five in the Pharmaceutical & Health Care Consulting practice area

5. Over 700 clients in 20 countries having a workforce of over 2000


1. They have not been able to reach out to a lot of countries specially the emerging economies

2. Lesser known consultant brand compared to market leaders


1. They have opportunities in emerging economies in the world.
2. They have opportunities in telecom, transportation and consumer products


1. The limited expertise in business area could be a threat.
2. They immense threat from economic recession

3. Companies setting up their own knowledge centers

ZS Associates Competition


Below are the 3 main ZS Associates competitors :

1. McKinsey & Company
2. Booz & company
3. Bain & company

The brandguide table above concludes the ZS Associates SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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