ZS Associates SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

ZS Associates

Sales & Marketing Consultancy

Management & Consulting

Unleashing potential

They are established by the marketing professors of Kellogg School of Management

Companies looking for consulting solutions

Healthcare care industries

Marketing experts for healthcare industries

Below are the Strengths in the SWOT Analysis of ZS Associates:

1. They are founded by the marketing professors of one of the best schools of marketing.
2. They were awarded as one of the top ten best consulting company to work for
3. Majority of their clients are in the pharmaceutical, biotechnology and medical products industries.

4. They were ranked among the top five in the Pharmaceutical & Health Care Consulting practice area

5. Over 700 clients in 20 countries having a workforce of over 2000

Here are the weaknesses in the ZS Associates SWOT Analysis:

1. They have not been able to reach out to a lot of countries specially the emerging economies

2. Lesser known consultant brand compared to market leaders

Following are the Opportunities in ZS Associates SWOT Analysis:

1. They have opportunities in emerging economies in the world.
2. They have opportunities in telecom, transportation and consumer products

The threats in the SWOT Analysis of ZS Associates are as mentioned:

1. The limited expertise in business area could be a threat.
2. They immense threat from economic recession

3. Companies setting up their own knowledge centers

Below are the top 3 ZS Associates competitors:

1. McKinsey & Company
2. Booz & company
3. Bain & company