Roland Berger Strategy SWOT Analysis, USP & Competitors

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SWOT Analysis of Roland Berger Strategy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Roland Berger Strategy

Parent Company

Roland Berger Strategy


Generalist strategy consultant



Tagline/ Slogan

It’s character that creates impact


They are experts in restructuring and marketing.



Industries looking for business consulting and solutions

Target Group

World's leading corporations, non-profit organizations and public institutions


They have positioned themselves as industry experts with their Industry centers.

SWOT Analysis


1. The firm has established itself among the top three consulting firms in Europe
2. It has around 2,500 employees worldwide
3. It has got 50+ offices in over 35 countries
4. They focus more on automobile industry and the capital goods sector


1. They have limited geographic reach compared to market leaders
2. Have lower brand recall vis-à-vis their competitors.


1. They have opportunity in the emerging economies of the world.
2. They have opportunity in BRIC countries due to their expertise in Automobiles and Capital Goods sectors.

3. Diverfying services and global collaborations


1. They are more established in Europe; however Europe is the center of current economic crisis which will harm the business of Roland Berger.
2. They have a threat from more established competitors like McKinsey & company, Booz & company etc.



1. Simon-Kucher & Partners
2. OC&C Strategy Consultants
3. McKinsey & Company

The table above concludes the Roland Berger Strategy SWOT analysis along with its marketing and brand parameters.


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