Roland Berger Strategy SWOT Analysis, Competitors & USP

SWOT analysis of Roland Berger Strategy analyses the brand by its strengths, weaknesses, opportunities & threats. In Roland Berger Strategy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Roland Berger Strategy to benchmark its business & performance as compared to the competitors. Roland Berger Strategy is one of the leading brands in the management & consulting sector.

The article below lists the Roland Berger Strategy SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Roland Berger Strategy SWOT Analysis:

SWOT Analysis of Roland Berger Strategy

For Roland Berger Strategy, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Roland Berger Strategy Strengths

The strengths of Roland Berger Strategy looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Roland Berger Strategy :

1. The firm has established itself among the top three consulting firms in Europe
2. It has around 2,500 employees worldwide
3. It has got 50+ offices in over 35 countries
4. They focus more on automobile industry and the capital goods sector

Roland Berger Strategy Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Roland Berger Strategy SWOT Analysis:

1. They have limited geographic reach compared to market leaders
2. Have lower brand recall vis-à-vis their competitors.

Roland Berger Strategy Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Roland Berger Strategy SWOT Analysis:

1. They have opportunity in the emerging economies of the world.
2. They have opportunity in BRIC countries due to their expertise in Automobiles and Capital Goods sectors.

3. Diverfying services and global collaborations

Roland Berger Strategy Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Roland Berger Strategy are as mentioned:

1. They are more established in Europe; however Europe is the center of current economic crisis which will harm the business of Roland Berger.
2. They have a threat from more established competitors like McKinsey & company, Booz & company etc.

Roland Berger Strategy Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Roland Berger Strategy:

1. Simon-Kucher & Partners
2. OC&C Strategy Consultants
3. McKinsey & Company

Hence this concludes the Roland Berger Strategy SWOT analysis.

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About Roland Berger Strategy

Roland Berger Strategy Overview
Parent Company	Roland Berger Strategy
Category	Generalist strategy consultant
Sector	Management & Consulting
Tagline/ Slogan	It’s character that creates impact
USP	They are experts in restructuring and marketing.
Roland Berger Strategy STP
Segmentation	Industries looking for business consulting and solutions
Target Market	World's leading corporations, non-profit organizations and public institutions
Positioning	They have positioned themselves as industry experts with their Industry centers.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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