Roland Berger Strategy SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Roland Berger Strategy analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Roland Berger Strategy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Roland Berger Strategy to benchmark its business & performance as compared to the competitors and industry. As of 2020, Roland Berger Strategy is one of the leading brands in the management & consulting sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Roland Berger Strategy competitors and includes Roland Berger Strategy target market, segmentation, positioning & Unique Selling Proposition (USP).

Roland Berger Strategy SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Roland Berger Strategy Brand Analysis
Parent Company

Roland Berger Strategy

Category

Generalist strategy consultant

Sector

Management & Consulting

Tagline/ Slogan

It’s character that creates impact

USP

They are experts in restructuring and marketing.

Roland Berger Strategy STP
Roland Berger Strategy Segmentation

Industries looking for business consulting and solutions

Roland Berger Strategy Target Market

World's leading corporations, non-profit organizations and public institutions

Roland Berger Strategy Positioning

They have positioned themselves as industry experts with their Industry centers.

Roland Berger Strategy SWOT Analysis
Roland Berger Strategy Strengths

Below are the Strengths in the SWOT Analysis of Roland Berger Strategy:

1. The firm has established itself among the top three consulting firms in Europe
2. It has around 2,500 employees worldwide
3. It has got 50+ offices in over 35 countries
4. They focus more on automobile industry and the capital goods sector

Roland Berger Strategy Weaknesses

Here are the weaknesses in the Roland Berger Strategy SWOT Analysis:

1. They have limited geographic reach compared to market leaders
2. Have lower brand recall vis-à-vis their competitors.

Roland Berger Strategy Opportunities

Following are the Opportunities in Roland Berger Strategy SWOT Analysis:

1. They have opportunity in the emerging economies of the world.
2. They have opportunity in BRIC countries due to their expertise in Automobiles and Capital Goods sectors.

3. Diverfying services and global collaborations

Roland Berger Strategy Threats

The threats in the SWOT Analysis of Roland Berger Strategy are as mentioned:

1. They are more established in Europe; however Europe is the center of current economic crisis which will harm the business of Roland Berger.
2. They have a threat from more established competitors like McKinsey & company, Booz & company etc.

Roland Berger Strategy Competition
Competitors

Below are the top 3 Roland Berger Strategy competitors:

1. Simon-Kucher & Partners
2. OC&C Strategy Consultants
3. McKinsey & Company


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Roland Berger Strategy. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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