Roland Berger Strategy SWOT Analysis, Competitors & USP

Posted in Management & Consulting, Total Reads: 3461

SWOT Analysis of Roland Berger Strategy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Roland Berger Strategy

Parent Company

Roland Berger Strategy


Generalist strategy consultant


Management & Consulting

Tagline/ Slogan

It’s character that creates impact


They are experts in restructuring and marketing.

Roland Berger Strategy STP


Industries looking for business consulting and solutions

Target Group

World's leading corporations, non-profit organizations and public institutions


They have positioned themselves as industry experts with their Industry centers.

Roland Berger Strategy SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Roland Berger Strategy :

1. The firm has established itself among the top three consulting firms in Europe
2. It has around 2,500 employees worldwide
3. It has got 50+ offices in over 35 countries
4. They focus more on automobile industry and the capital goods sector


1. They have limited geographic reach compared to market leaders
2. Have lower brand recall vis-à-vis their competitors.


1. They have opportunity in the emerging economies of the world.
2. They have opportunity in BRIC countries due to their expertise in Automobiles and Capital Goods sectors.

3. Diverfying services and global collaborations


1. They are more established in Europe; however Europe is the center of current economic crisis which will harm the business of Roland Berger.
2. They have a threat from more established competitors like McKinsey & company, Booz & company etc.

Roland Berger Strategy Competition


Below are the 3 main Roland Berger Strategy competitors :

1. Simon-Kucher & Partners
2. OC&C Strategy Consultants
3. McKinsey & Company

The brandguide table above concludes the Roland Berger Strategy SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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