Roland Berger Strategy SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Roland Berger Strategy

Generalist strategy consultant

Management & Consulting

It’s character that creates impact

They are experts in restructuring and marketing.

Industries looking for business consulting and solutions

World's leading corporations, non-profit organizations and public institutions

They have positioned themselves as industry experts with their Industry centers.

Below are the Strengths in the SWOT Analysis of Roland Berger Strategy:

1. The firm has established itself among the top three consulting firms in Europe
2. It has around 2,500 employees worldwide
3. It has got 50+ offices in over 35 countries
4. They focus more on automobile industry and the capital goods sector

Here are the weaknesses in the Roland Berger Strategy SWOT Analysis:

1. They have limited geographic reach compared to market leaders
2. Have lower brand recall vis-à-vis their competitors.

Following are the Opportunities in Roland Berger Strategy SWOT Analysis:

1. They have opportunity in the emerging economies of the world.
2. They have opportunity in BRIC countries due to their expertise in Automobiles and Capital Goods sectors.

3. Diverfying services and global collaborations

The threats in the SWOT Analysis of Roland Berger Strategy are as mentioned:

1. They are more established in Europe; however Europe is the center of current economic crisis which will harm the business of Roland Berger.
2. They have a threat from more established competitors like McKinsey & company, Booz & company etc.

Below are the top 3 Roland Berger Strategy competitors:

1. Simon-Kucher & Partners
2. OC&C Strategy Consultants
3. McKinsey & Company