SWOT analysis of Book My Show analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Book My Show SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Book My Show to benchmark its business & performance as compared to the competitors and industry. As of 2020, Book My Show is one of the leading brands in the media & entertainment sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Book My Show competitors and includes Book My Show target market, segmentation, positioning & Unique Selling Proposition (USP).
| Book My Show Brand Analysis | |
|---|---|
| Parent Company |
Big Tree entertainment pvt ltd, Network 18 |
| Category |
Website- online movie tickets |
| Sector | |
| Tagline/ Slogan |
India’s Entertainment Central |
| USP |
Vast network of events and movie screens providing endless opportunities to the customer to buy tickets |
| Book My Show STP | |
| Book My Show Segmentation |
Internet users looking for event ticketing solutions |
| Book My Show Target Market |
Internet users utilizing services to perform online transactions like buying tickets |
| Book My Show Positioning |
Positioned as India’s largest entertainment ticketing website |
| Book My Show SWOT Analysis | |
| Book My Show Strengths |
Below are the Strengths in the SWOT Analysis of Book My Show: 1. Vast network of event organizers and major cinema chains 2. Simple and convenient to use |
| Book My Show Weaknesses |
Here are the weaknesses in the Book My Show SWOT Analysis: 1.Mostly limited to urban areas as people in India are still apprehensive for online payments |
| Book My Show Opportunities |
Following are the Opportunities in Book My Show SWOT Analysis: 1. Expand capabilities to cover more events and movies across various cities 2. Acquiring more partnerships with various business entities 3.Co-organizing events with various event organizers to increase physical brand presence |
| Book My Show Threats |
The threats in the SWOT Analysis of Book My Show are as mentioned: 1.Possibility of mismanagement due to lack of coordination with event organizers 2. Improved functionalities by competitive online ticketing portals 3. Newly emerging competitive online ticketing portals |
| Book My Show Competition | |
| Competitors |
Below are the top 3 Book My Show competitors: 1. Ticketfinder.com 3. See Tickets |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Book My Show. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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