Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Book My Show analyses the brand by its strengths, weaknesses, opportunities & threats. In Book My Show SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Book My Show to benchmark its business & performance as compared to the competitors. Book My Show is one of the leading brands in the media & entertainment sector.
The article below lists the Book My Show SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Book My Show SWOT Analysis:
For Book My Show, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Book My Show Strengths
The strengths of Book My Show looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Book My Show :
1. Vast network of event organizers and major cinema chains
2. Simple and convenient to use 3. Continuous innovation like providing ticket booking application for Blackberry mobile 4.Constantly updated with forthcoming events and movies 5. Around 90% market share in the online entertainment ticketing space
Book My Show Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Book My Show SWOT Analysis:
1.Mostly limited to urban areas as people in India are still apprehensive for online payments
Book My Show Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Book My Show SWOT Analysis:
1. Expand capabilities to cover more events and movies across various cities
2. Acquiring more partnerships with various business entities
3.Co-organizing events with various event organizers to increase physical brand presence
Book My Show Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Book My Show are as mentioned:
1.Possibility of mismanagement due to lack of coordination with event organizers
2. Improved functionalities by competitive online ticketing portals
Vast network of events and movie screens providing endless opportunities to the customer to buy tickets
Book My Show STP
Internet users looking for event ticketing solutions
Internet users utilizing services to perform online transactions like buying tickets
Positioned as India’s largest entertainment ticketing website
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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