Book My Show SWOT Analysis, Competitors & USP
SWOT analysis of Book My Show analyses the brand by its strengths, weaknesses, opportunities & threats. In Book My Show SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Book My Show to benchmark its business & performance as compared to the competitors. Book My Show is one of the leading brands in the media & entertainment sector.
The table below lists the Book My Show SWOT (Strengths, Weaknesses, Opportunities, Threats), top Book My Show competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Book My Show Brand Analysis | |
|---|---|
| Parent Company |
Big Tree entertainment pvt ltd, Network 18 |
| Category |
Website- online movie tickets |
| Sector | |
| Tagline/ Slogan |
India’s Entertainment Central |
| USP |
Vast network of events and movie screens providing endless opportunities to the customer to buy tickets |
| Book My Show STP | |
| Segment |
Internet users looking for event ticketing solutions |
| Target Group |
Internet users utilizing services to perform online transactions like buying tickets |
| Positioning |
Positioned as India’s largest entertainment ticketing website |
| SWOT Analysis of Book My Show | |
| Book My Show Strengths |
Below are the Strengths in the SWOT Analysis of Book My Show: 1. Vast network of event organizers and major cinema chains 2. Simple and convenient to use |
| Book My Show Weaknesses |
Here are the weaknesses in the Book My Show SWOT Analysis: 1.Mostly limited to urban areas as people in India are still apprehensive for online payments |
| Book My Show Opportunities |
Following are the Opportunities in Book My Show SWOT Analysis: 1. Expand capabilities to cover more events and movies across various cities 2. Acquiring more partnerships with various business entities 3.Co-organizing events with various event organizers to increase physical brand presence |
| Book My Show Threats |
The threats in the SWOT Analysis of Book My Show are as mentioned: 1.Possibility of mismanagement due to lack of coordination with event organizers 2. Improved functionalities by competitive online ticketing portals 3. Newly emerging competitive online ticketing portals |
| Book My Show Competition | |
| Book My Show Competitors |
Below are the top 3 competitors of Book My Show: 1. Ticketfinder.com 3. See Tickets |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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