Book My Show SWOT Analysis

Published in Media & Entertainment category by MBA Skool Team

Here is a detailed SWOT analysis of Book My Show covering strengths, weaknesses, opportunities and threats.

Book My Show Strengths

  1. Vast network of event organizers and major cinema chains
  2. Simple and convenient to use
  3. Continuous innovation like providing ticket booking application for Blackberry mobile
  4. Constantly updated with forthcoming events and movies
  5. Around 90% market share in the online entertainment ticketing space

Above are the strengths in the SWOT Analysis of Book My Show. The strengths of Book My Show looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Book My Show Weaknesses

  1. Mostly limited to urban areas as people in India are still apprehensive for online payments

These were the weaknesses in the Book My Show SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Book My Show Opportunities

  1. Expand capabilities to cover more events and movies across various cities
  2. Acquiring more partnerships with various business entities
  3. Co-organizing events with various event organizers to increase physical brand presence

Above we covered the opportunities in Book My Show SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Book My Show Threats

  1. Possibility of mismanagement due to lack of coordination with event organizers
  2. Improved functionalities by competitive online ticketing portals
  3. Newly emerging competitive online ticketing portals

The threats in the SWOT Analysis of Book My Show are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Book My Show SWOT analysis.

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About Book My Show

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Book My Show Overview
Parent Company

Big Tree entertainment pvt ltd, Network 18

Category

Website- online movie tickets

Sector

Media & Entertainment

Tagline/ Slogan

India’s Entertainment Central

USP

Vast network of events and movie screens providing endless opportunities to the customer to buy tickets

Book My Show STP
Segmentation

Internet users looking for event ticketing solutions

Target Market

Internet users utilizing services to perform online transactions like buying tickets

Positioning

Positioned as India’s largest entertainment ticketing website


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Book My Show. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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