Published in Media & Entertainment category by MBA Skool Team
Book My Show is one of the leading brands in the media & entertainment sector. Book My Show SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Book My Show:
Vast network of event organizers and major cinema chains
Simple and convenient to use
Continuous innovation like providing ticket booking application for Blackberry mobile
Constantly updated with forthcoming events and movies
Around 90% market share in the online entertainment ticketing space
Above are the strengths in the SWOT Analysis of Book My Show. The strengths of Book My Show looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Book My Show Weaknesses
Mostly limited to urban areas as people in India are still apprehensive for online payments
These were the weaknesses in the Book My Show SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Book My Show Opportunities
Expand capabilities to cover more events and movies across various cities
Acquiring more partnerships with various business entities
Co-organizing events with various event organizers to increase physical brand presence
Above we covered the opportunities in Book My Show SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Book My Show Threats
Possibility of mismanagement due to lack of coordination with event organizers
Improved functionalities by competitive online ticketing portals
Vast network of events and movie screens providing endless opportunities to the customer to buy tickets
Book My Show STP
Internet users looking for event ticketing solutions
Internet users utilizing services to perform online transactions like buying tickets
Positioned as India’s largest entertainment ticketing website
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Book My Show. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute