Book My Show SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Book My Show analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Book My Show SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Book My Show to benchmark its business & performance as compared to the competitors and industry. As of 2020, Book My Show is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Book My Show competitors and includes Book My Show target market, segmentation, positioning & Unique Selling Proposition (USP).

Book My Show SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Book My Show Brand Analysis
Parent Company

Big Tree entertainment pvt ltd, Network 18

Category

Website- online movie tickets

Sector

Media & Entertainment

Tagline/ Slogan

India’s Entertainment Central

USP

Vast network of events and movie screens providing endless opportunities to the customer to buy tickets

Book My Show STP
Book My Show Segmentation

Internet users looking for event ticketing solutions

Book My Show Target Market

Internet users utilizing services to perform online transactions like buying tickets

Book My Show Positioning

Positioned as India’s largest entertainment ticketing website

Book My Show SWOT Analysis
Book My Show Strengths

Below are the Strengths in the SWOT Analysis of Book My Show:

1. Vast network of event organizers and major cinema chains

2. Simple and convenient to use
3. Continuous innovation like providing ticket booking application for Blackberry mobile
4.Constantly updated with forthcoming events and movies
5. Around 90% market share in the online entertainment ticketing space

Book My Show Weaknesses

Here are the weaknesses in the Book My Show SWOT Analysis:

1.Mostly limited to urban areas as people in India are still apprehensive for online payments

Book My Show Opportunities

Following are the Opportunities in Book My Show SWOT Analysis:

1. Expand capabilities to cover more events and movies across various cities

2. Acquiring more partnerships with various business entities

3.Co-organizing events with various event organizers to increase physical brand presence

Book My Show Threats

The threats in the SWOT Analysis of Book My Show are as mentioned:

1.Possibility of mismanagement due to lack of coordination with event organizers

2. Improved functionalities by competitive online ticketing portals

3. Newly emerging competitive online ticketing portals

Book My Show Competition
Competitors

Below are the top 3 Book My Show competitors:

1. Ticketfinder.com
2. Tickets.com

3. See Tickets


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Book My Show. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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