Book My Show SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Book My Show, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Book My Show to benchmark its business & performance as compared to the competitors, and make strategic improvements. Book My Show is one of the leading brands in the media & entertainment sector.
The article below lists the Book My Show SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Book My Show SWOT Analysis:
In this article:
For Book My Show, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Book My Show looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Book My Show :
1. Vast network of event organizers and major cinema chains
2. Simple and convenient to use
3. Continuous innovation like providing ticket booking application for Blackberry mobile
4.Constantly updated with forthcoming events and movies
5. Around 90% market share in the online entertainment ticketing space
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Book My Show SWOT Analysis:
1.Mostly limited to urban areas as people in India are still apprehensive for online payments
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Book My Show SWOT Analysis:
1. Expand capabilities to cover more events and movies across various cities
2. Acquiring more partnerships with various business entities
3.Co-organizing events with various event organizers to increase physical brand presence
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Book My Show are as mentioned:
1.Possibility of mismanagement due to lack of coordination with event organizers
2. Improved functionalities by competitive online ticketing portals
3. Newly emerging competitive online ticketing portals
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Book My Show:
3. See Tickets
Hence this concludes the Book My Show SWOT analysis.
Continue reading more about the brand/company.
|Book My Show Overview|
Big Tree entertainment pvt ltd, Network 18
Website- online movie tickets
India’s Entertainment Central
Vast network of events and movie screens providing endless opportunities to the customer to buy tickets
|Book My Show STP|
Internet users looking for event ticketing solutions
Internet users utilizing services to perform online transactions like buying tickets
Positioned as India’s largest entertainment ticketing website
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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