Book My Show SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 9417

SWOT Analysis of Book My Show with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Big Tree entertainment pvt ltd, Network 18


Website- online movie tickets


Media and Entertainment

Tagline/ Slogan

India’s Entertainment Central


Vast network of events and movie screens providing endless opportunities to the customer to buy tickets



Internet users looking for event ticketing solutions

Target Group

Internet users utilizing services to perform online transactions like buying tickets


Positioned as India’s largest entertainment ticketing website

SWOT Analysis


1. Vast network of event organizers and major cinema chains

2. Simple and convenient to use
3. Continuous innovation like providing ticket booking application for Blackberry mobile
4.Constantly updated with forthcoming events and movies
5. Around 90% market share in the online entertainment ticketing space


1.Mostly limited to urban areas as people in India are still apprehensive for online payments


1. Expand capabilities to cover more events and movies across various cities

2. Acquiring more partnerships with various business entities

3.Co-organizing events with various event organizers to increase physical brand presence


1.Possibility of mismanagement due to lack of coordination with event organizers

2. Improved functionalities by competitive online ticketing portals

3. Newly emerging competitive online ticketing portals




3. See Tickets

The table above concludes the Book My Show SWOT analysis along with its marketing and brand parameters.


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