ESPN Cricinfo SWOT Analysis, Competitors & USP

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SWOT Analysis of ESPN Cricinfo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ESPNCricinfo

Parent Company

ESPN Inc

Category

Website- Sports- Cricket

Sector

Media & Entertainment

Tagline/ Slogan

The home of cricket

USP

Covers live ball by ball coverage of all the cricket matches

ESPN Cricinfo STP

Segment

Cricket enthusiasts

Target Group

Internet users interested cricket as a sport and don’t have access to other modes to watch cricket

Positioning

Positioned as world’s leading cricket website

ESPN Cricinfo SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ESPN Cricinfo :

1.Early market entrant in information about cricket and strong branding of ESPN

2. Live ball to ball to coverage along with the description
3. In depth information available about every one of the cricket players including international and domestic players, teams, records
4. Apart from online platform, also available on mobile and other handheld devices
5. ESPNcricinfo contains various news, columns, blogs, and fantasy sports games reaching out to 20 million people every month

Weaknesses

1.Being an online portal, the reach to masses is limited

2. Unable to penetrate markets lacking internet facilities

Opportunities

1. Expand capabilities to provide better user experience

2. Acquiring more partnerships with other websites for integration

3.Attracting more users by integrating with mobile platforms

Threats

1.Malicious threats to the website leading to loss of information

2. Improved functionalities by competitive sports portals

3. Newly emerging competitive sports portals

ESPN Cricinfo Competition

Competitors

Below are the 3 main ESPN Cricinfo competitors :

1. Livescores.cricket.com
2.Foxsports.com

3. cricketnirvana.com


The brandguide table above concludes the ESPN Cricinfo SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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