ESPN Cricinfo SWOT Analysis
ESPN Cricinfo is one of the leading brands in the media & entertainment sector. ESPN Cricinfo SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of ESPN Cricinfo:
Quick Glance:
ESPN Cricinfo Strengths
- Early market entrant in information about cricket and strong branding of ESPN
- Live ball to ball to coverage along with the description
- In depth information available about every one of the cricket players including international and domestic players, teams, records
- Apart from online platform, also available on mobile and other handheld devices
- ESPNcricinfo contains various news, columns, blogs, and fantasy sports games reaching out to 20 million people every month
Above are the strengths in the SWOT Analysis of ESPN Cricinfo. The strengths of ESPN Cricinfo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
ESPN Cricinfo Weaknesses
- Being an online portal, the reach to masses is limited
- Unable to penetrate markets lacking internet facilities
These were the weaknesses in the ESPN Cricinfo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
ESPN Cricinfo Opportunities
- Expand capabilities to provide better user experience
- Acquiring more partnerships with other websites for integration
- Attracting more users by integrating with mobile platforms
Above we covered the opportunities in ESPN Cricinfo SWOT Analysis. The opportunities for any brand can include prospects of future growth.
ESPN Cricinfo Threats
- Malicious threats to the website leading to loss of information
- Improved functionalities by competitive sports portals
- Newly emerging competitive sports portals
The threats in the SWOT Analysis of ESPN Cricinfo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the ESPN Cricinfo SWOT analysis.
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About ESPN Cricinfo
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| ESPN Cricinfo Overview | |
|---|---|
| Parent Company |
ESPN Inc |
| Category |
Website- Sports- Cricket |
| Sector | |
| Tagline/ Slogan |
The home of cricket |
| USP |
Covers live ball by ball coverage of all the cricket matches |
| ESPN Cricinfo STP | |
| Segmentation |
Cricket enthusiasts |
| Target Market |
Internet users interested cricket as a sport and don’t have access to other modes to watch cricket |
| Positioning |
Positioned as world’s leading cricket website |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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