SWOT analysis of ESPN Cricinfo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ESPN Cricinfo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like ESPN Cricinfo to benchmark its business & performance as compared to the competitors and industry. ESPN Cricinfo is one of the leading brands in the media & entertainment sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top ESPN Cricinfo competitors and includes ESPN Cricinfo target market, segmentation, positioning & Unique Selling Proposition (USP).
| ESPN Cricinfo Brand Analysis | |
|---|---|
| Parent Company |
ESPN Inc |
| Category |
Website- Sports- Cricket |
| Sector | |
| Tagline/ Slogan |
The home of cricket |
| USP |
Covers live ball by ball coverage of all the cricket matches |
| ESPN Cricinfo STP | |
| ESPN Cricinfo Segmentation |
Cricket enthusiasts |
| ESPN Cricinfo Target Market |
Internet users interested cricket as a sport and don’t have access to other modes to watch cricket |
| ESPN Cricinfo Positioning |
Positioned as world’s leading cricket website |
| ESPN Cricinfo SWOT Analysis | |
| ESPN Cricinfo Strengths |
Below are the Strengths in the SWOT Analysis of ESPN Cricinfo: 1.Early market entrant in information about cricket and strong branding of ESPN 2. Live ball to ball to coverage along with the description |
| ESPN Cricinfo Weaknesses |
Here are the weaknesses in the ESPN Cricinfo SWOT Analysis: 1.Being an online portal, the reach to masses is limited 2. Unable to penetrate markets lacking internet facilities |
| ESPN Cricinfo Opportunities |
Following are the Opportunities in ESPN Cricinfo SWOT Analysis: 1. Expand capabilities to provide better user experience 2. Acquiring more partnerships with other websites for integration 3.Attracting more users by integrating with mobile platforms |
| ESPN Cricinfo Threats |
The threats in the SWOT Analysis of ESPN Cricinfo are as mentioned: 1.Malicious threats to the website leading to loss of information 2. Improved functionalities by competitive sports portals 3. Newly emerging competitive sports portals |
| ESPN Cricinfo Competition | |
| Competitors |
Below are the top 3 ESPN Cricinfo competitors: 1. Livescores.cricket.com 3. cricketnirvana.com |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ESPN Cricinfo. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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