SWOT Analysis of ESPN Cricinfo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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ESPNCricinfo |
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Parent Company |
ESPN Inc |
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Category |
Website- Sports- Cricket |
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Sector |
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Tagline/ Slogan |
The home of cricket |
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USP |
Covers live ball by ball coverage of all the cricket matches |
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ESPN Cricinfo STP |
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Segment |
Cricket enthusiasts |
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Target Group |
Internet users interested cricket as a sport and don’t have access to other modes to watch cricket |
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Positioning |
Positioned as world’s leading cricket website |
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ESPN Cricinfo SWOT Analysis |
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Strengths |
1.Early market entrant in information about cricket and strong branding of ESPN 2. Live ball to ball to coverage along with the description |
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Weaknesses |
1.Being an online portal, the reach to masses is limited 2. Unable to penetrate markets lacking internet facilities |
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Opportunities |
1. Expand capabilities to provide better user experience 2. Acquiring more partnerships with other websites for integration 3.Attracting more users by integrating with mobile platforms |
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Threats |
1.Malicious threats to the website leading to loss of information 2. Improved functionalities by competitive sports portals 3. Newly emerging competitive sports portals |
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ESPN Cricinfo Competition |
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Competitors |
1. Livescores.cricket.com 3. cricketnirvana.com |
The brandguide table above concludes the ESPN Cricinfo SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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