ESPN Cricinfo SWOT Analysis, Competitors & USP
SWOT analysis of ESPN Cricinfo analyses the brand by its strengths, weaknesses, opportunities & threats. In ESPN Cricinfo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like ESPN Cricinfo to benchmark its business & performance as compared to the competitors. ESPN Cricinfo is one of the leading brands in the media & entertainment sector.
The table below lists the ESPN Cricinfo SWOT (Strengths, Weaknesses, Opportunities, Threats), top ESPN Cricinfo competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| ESPN Cricinfo Brand Analysis | |
|---|---|
| Parent Company |
ESPN Inc |
| Category |
Website- Sports- Cricket |
| Sector | |
| Tagline/ Slogan |
The home of cricket |
| USP |
Covers live ball by ball coverage of all the cricket matches |
| ESPN Cricinfo STP | |
| Segment |
Cricket enthusiasts |
| Target Group |
Internet users interested cricket as a sport and don’t have access to other modes to watch cricket |
| Positioning |
Positioned as world’s leading cricket website |
| SWOT Analysis of ESPN Cricinfo | |
| ESPN Cricinfo Strengths |
Below are the Strengths in the SWOT Analysis of ESPN Cricinfo: 1.Early market entrant in information about cricket and strong branding of ESPN 2. Live ball to ball to coverage along with the description |
| ESPN Cricinfo Weaknesses |
Here are the weaknesses in the ESPN Cricinfo SWOT Analysis: 1.Being an online portal, the reach to masses is limited 2. Unable to penetrate markets lacking internet facilities |
| ESPN Cricinfo Opportunities |
Following are the Opportunities in ESPN Cricinfo SWOT Analysis: 1. Expand capabilities to provide better user experience 2. Acquiring more partnerships with other websites for integration 3.Attracting more users by integrating with mobile platforms |
| ESPN Cricinfo Threats |
The threats in the SWOT Analysis of ESPN Cricinfo are as mentioned: 1.Malicious threats to the website leading to loss of information 2. Improved functionalities by competitive sports portals 3. Newly emerging competitive sports portals |
| ESPN Cricinfo Competition | |
| ESPN Cricinfo Competitors |
Below are the top 3 competitors of ESPN Cricinfo: 1. Livescores.cricket.com 3. cricketnirvana.com |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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