ESPN Cricinfo SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 3272

SWOT Analysis of ESPN Cricinfo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Website- Sports- Cricket


Media & Entertainment

Tagline/ Slogan

The home of cricket


Covers live ball by ball coverage of all the cricket matches

ESPN Cricinfo STP


Cricket enthusiasts

Target Group

Internet users interested cricket as a sport and don’t have access to other modes to watch cricket


Positioned as world’s leading cricket website

ESPN Cricinfo SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ESPN Cricinfo :

1.Early market entrant in information about cricket and strong branding of ESPN

2. Live ball to ball to coverage along with the description
3. In depth information available about every one of the cricket players including international and domestic players, teams, records
4. Apart from online platform, also available on mobile and other handheld devices
5. ESPNcricinfo contains various news, columns, blogs, and fantasy sports games reaching out to 20 million people every month


1.Being an online portal, the reach to masses is limited

2. Unable to penetrate markets lacking internet facilities


1. Expand capabilities to provide better user experience

2. Acquiring more partnerships with other websites for integration

3.Attracting more users by integrating with mobile platforms


1.Malicious threats to the website leading to loss of information

2. Improved functionalities by competitive sports portals

3. Newly emerging competitive sports portals

ESPN Cricinfo Competition


Below are the 3 main ESPN Cricinfo competitors :



The brandguide table above concludes the ESPN Cricinfo SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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