ESPN Cricinfo SWOT Analysis
ESPN Cricinfo SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of ESPN Cricinfo, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
ESPN Cricinfo is one of the leading brands in the media & entertainment sector. The article below lists the ESPN Cricinfo SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
ESPN Cricinfo Strengths
The strengths of ESPN Cricinfo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of ESPN Cricinfo :
1.Early market entrant in information about cricket and strong branding of ESPN
2. Live ball to ball to coverage along with the description
3. In depth information available about every one of the cricket players including international and domestic players, teams, records
4. Apart from online platform, also available on mobile and other handheld devices
5. ESPNcricinfo contains various news, columns, blogs, and fantasy sports games reaching out to 20 million people every month
ESPN Cricinfo Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the ESPN Cricinfo SWOT Analysis:
1.Being an online portal, the reach to masses is limited
2. Unable to penetrate markets lacking internet facilities
ESPN Cricinfo Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in ESPN Cricinfo SWOT Analysis:
1. Expand capabilities to provide better user experience
2. Acquiring more partnerships with other websites for integration
3.Attracting more users by integrating with mobile platforms
ESPN Cricinfo Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of ESPN Cricinfo are as mentioned:
1.Malicious threats to the website leading to loss of information
2. Improved functionalities by competitive sports portals
3. Newly emerging competitive sports portals
Hence this concludes the ESPN Cricinfo SWOT analysis.
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About ESPN Cricinfo
| ESPN Cricinfo Overview | |
|---|---|
| Parent Company |
ESPN Inc |
| Category |
Website- Sports- Cricket |
| Sector | |
| Tagline/ Slogan |
The home of cricket |
| USP |
Covers live ball by ball coverage of all the cricket matches |
| ESPN Cricinfo STP | |
| Segmentation |
Cricket enthusiasts |
| Target Market |
Internet users interested cricket as a sport and don’t have access to other modes to watch cricket |
| Positioning |
Positioned as world’s leading cricket website |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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