ESPN Cricinfo SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

ESPN Cricinfo SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of ESPN Cricinfo, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

ESPN Cricinfo is one of the leading brands in the media & entertainment sector. The article below lists the ESPN Cricinfo SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

ESPN Cricinfo Strengths

The strengths of ESPN Cricinfo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of ESPN Cricinfo :

1.Early market entrant in information about cricket and strong branding of ESPN

2. Live ball to ball to coverage along with the description
3. In depth information available about every one of the cricket players including international and domestic players, teams, records
4. Apart from online platform, also available on mobile and other handheld devices
5. ESPNcricinfo contains various news, columns, blogs, and fantasy sports games reaching out to 20 million people every month

ESPN Cricinfo Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the ESPN Cricinfo SWOT Analysis:

1.Being an online portal, the reach to masses is limited

2. Unable to penetrate markets lacking internet facilities

ESPN Cricinfo Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in ESPN Cricinfo SWOT Analysis:

1. Expand capabilities to provide better user experience

2. Acquiring more partnerships with other websites for integration

3.Attracting more users by integrating with mobile platforms

ESPN Cricinfo Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of ESPN Cricinfo are as mentioned:

1.Malicious threats to the website leading to loss of information

2. Improved functionalities by competitive sports portals

3. Newly emerging competitive sports portals

Hence this concludes the ESPN Cricinfo SWOT analysis.

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About ESPN Cricinfo

ESPN Cricinfo Overview
Parent Company



Website- Sports- Cricket


Media & Entertainment

Tagline/ Slogan

The home of cricket


Covers live ball by ball coverage of all the cricket matches

ESPN Cricinfo STP

Cricket enthusiasts

Target Market

Internet users interested cricket as a sport and don’t have access to other modes to watch cricket


Positioned as world’s leading cricket website

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to ESPN Cricinfo. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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