ESPN Cricinfo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of ESPN Cricinfo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ESPN Cricinfo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ESPN Cricinfo to benchmark its business & performance as compared to the competitors and industry. ESPN Cricinfo is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top ESPN Cricinfo competitors and includes ESPN Cricinfo target market, segmentation, positioning & Unique Selling Proposition (USP).

ESPN Cricinfo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
ESPN Cricinfo Brand Analysis
Parent Company



Website- Sports- Cricket


Media & Entertainment

Tagline/ Slogan

The home of cricket


Covers live ball by ball coverage of all the cricket matches

ESPN Cricinfo STP
ESPN Cricinfo Segmentation

Cricket enthusiasts

ESPN Cricinfo Target Market

Internet users interested cricket as a sport and don’t have access to other modes to watch cricket

ESPN Cricinfo Positioning

Positioned as world’s leading cricket website

ESPN Cricinfo SWOT Analysis
ESPN Cricinfo Strengths

Below are the Strengths in the SWOT Analysis of ESPN Cricinfo:

1.Early market entrant in information about cricket and strong branding of ESPN

2. Live ball to ball to coverage along with the description
3. In depth information available about every one of the cricket players including international and domestic players, teams, records
4. Apart from online platform, also available on mobile and other handheld devices
5. ESPNcricinfo contains various news, columns, blogs, and fantasy sports games reaching out to 20 million people every month

ESPN Cricinfo Weaknesses

Here are the weaknesses in the ESPN Cricinfo SWOT Analysis:

1.Being an online portal, the reach to masses is limited

2. Unable to penetrate markets lacking internet facilities

ESPN Cricinfo Opportunities

Following are the Opportunities in ESPN Cricinfo SWOT Analysis:

1. Expand capabilities to provide better user experience

2. Acquiring more partnerships with other websites for integration

3.Attracting more users by integrating with mobile platforms

ESPN Cricinfo Threats

The threats in the SWOT Analysis of ESPN Cricinfo are as mentioned:

1.Malicious threats to the website leading to loss of information

2. Improved functionalities by competitive sports portals

3. Newly emerging competitive sports portals

ESPN Cricinfo Competition

Below are the top 3 ESPN Cricinfo competitors:



This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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