ESPN Cricinfo SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of ESPN Cricinfo analyses the brand by its strengths, weaknesses, opportunities & threats. In ESPN Cricinfo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ESPN Cricinfo to benchmark its business & performance as compared to the competitors. ESPN Cricinfo is one of the leading brands in the media & entertainment sector.

The article below lists the ESPN Cricinfo SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the ESPN Cricinfo SWOT Analysis:

SWOT Analysis of ESPN Cricinfo

For ESPN Cricinfo, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

ESPN Cricinfo Strengths

The strengths of ESPN Cricinfo looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of ESPN Cricinfo :

1.Early market entrant in information about cricket and strong branding of ESPN

2. Live ball to ball to coverage along with the description
3. In depth information available about every one of the cricket players including international and domestic players, teams, records
4. Apart from online platform, also available on mobile and other handheld devices
5. ESPNcricinfo contains various news, columns, blogs, and fantasy sports games reaching out to 20 million people every month

ESPN Cricinfo Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the ESPN Cricinfo SWOT Analysis:

1.Being an online portal, the reach to masses is limited

2. Unable to penetrate markets lacking internet facilities

ESPN Cricinfo Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in ESPN Cricinfo SWOT Analysis:

1. Expand capabilities to provide better user experience

2. Acquiring more partnerships with other websites for integration

3.Attracting more users by integrating with mobile platforms

ESPN Cricinfo Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of ESPN Cricinfo are as mentioned:

1.Malicious threats to the website leading to loss of information

2. Improved functionalities by competitive sports portals

3. Newly emerging competitive sports portals

ESPN Cricinfo Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of ESPN Cricinfo:



Hence this concludes the ESPN Cricinfo SWOT analysis.

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About ESPN Cricinfo

ESPN Cricinfo Overview
Parent Company



Website- Sports- Cricket


Media & Entertainment

Tagline/ Slogan

The home of cricket


Covers live ball by ball coverage of all the cricket matches

ESPN Cricinfo STP

Cricket enthusiasts

Target Market

Internet users interested cricket as a sport and don’t have access to other modes to watch cricket


Positioned as world’s leading cricket website

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to ESPN Cricinfo. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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