Published in Media & Entertainment category by MBA Skool Team
IMDB (Internet Movie Data Base) is one of the leading brands in the media & entertainment sector. IMDB (Internet Movie Data Base) SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of IMDB (Internet Movie Data Base):
Provides users with a platform to discuss and review various movies and series
Updated along with new releases with accurate information
Movie and series are reviewed by experts and rankings are made available which helps users to choose a movie/series
Has a search option which enables the user to search for any specific movie by actors or any other information
Available across and integrated with various mobile platforms and social networking websites
Over 100 million unique users each month
Above are the strengths in the SWOT Analysis of IMDB (Internet Movie Data Base). The strengths of IMDB (Internet Movie Data Base) looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
IMDB (Internet Movie Data Base) Weaknesses
Limited physical presence
Unable to substitute offline modes of information regarding movies like magazines, TV shows etc
These were the weaknesses in the IMDB (Internet Movie Data Base) SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
IMDB (Internet Movie Data Base) Opportunities
To include the option of downloading by integration with other websites
Acquiring more partnerships with various production houses
Providing information about regional movies or series which has a huge fan following
Above we covered the opportunities in IMDB (Internet Movie Data Base) SWOT Analysis. The opportunities for any brand can include prospects of future growth.
IMDB (Internet Movie Data Base) Threats
Possible breach of copyright issues
Improved functionalities by competitive movies database
Newly emerging competitive
The threats in the SWOT Analysis of IMDB (Internet Movie Data Base) are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the IMDB (Internet Movie Data Base) SWOT analysis.
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About IMDB (Internet Movie Data Base)
The table below gives the brand overview along with its target market, segmentation, positioning & USP
A wide range of information available regarding movies and series
IMDB (Internet Movie Data Base) STP
Internet users interested into movies and updates regarding same
Positioned as an the biggest and most exhaustive information center for movies and series
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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