IMDB (Internet Movie Data Base) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of IMDB (Internet Movie Data Base) analyses the brand/company with its strengths, weaknesses, opportunities & threats. In IMDB (Internet Movie Data Base) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like IMDB (Internet Movie Data Base) to benchmark its business & performance as compared to the competitors and industry. IMDB (Internet Movie Data Base) is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top IMDB (Internet Movie Data Base) competitors and includes IMDB (Internet Movie Data Base) target market, segmentation, positioning & Unique Selling Proposition (USP).

IMDB (Internet Movie Data Base) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
IMDB (Internet Movie Data Base) Brand Analysis
Parent Company

Amazon.com

Category

Website- Movies & TV

Sector

Media & Entertainment

Tagline/ Slogan

Earth’s Biggest movie Data base

USP

A wide range of information available regarding movies and series

IMDB (Internet Movie Data Base) STP
IMDB (Internet Movie Data Base) Segmentation

Internet users

IMDB (Internet Movie Data Base) Target Market

Internet users interested into movies and updates regarding same

IMDB (Internet Movie Data Base) Positioning

Positioned as an the biggest and most exhaustive information center for movies and series

IMDB (Internet Movie Data Base) SWOT Analysis
IMDB (Internet Movie Data Base) Strengths

Below are the Strengths in the SWOT Analysis of IMDB (Internet Movie Data Base):

1.Provides users with a platform to discuss and review various movies and series

2. Updated along with new releases with accurate information

3. Movie and series are reviewed by experts and rankings are made available which helps users to choose a movie/series
4. Has a search option which enables the user to search for any specific movie by actors or any other information

5. Available across and integrated with various mobile platforms and social networking websites
6. Over 100 million unique users each month

IMDB (Internet Movie Data Base) Weaknesses

Here are the weaknesses in the IMDB (Internet Movie Data Base) SWOT Analysis:

1.Limited physical presence

2. Unable to substitute offline modes of information regarding movies like magazines, TV shows etc

IMDB (Internet Movie Data Base) Opportunities

Following are the Opportunities in IMDB (Internet Movie Data Base) SWOT Analysis:

1.To include the option of downloading by integration with other websites

2. Acquiring more partnerships with various production houses

3. Providing information about regional movies or series which has a huge fan following

IMDB (Internet Movie Data Base) Threats

The threats in the SWOT Analysis of IMDB (Internet Movie Data Base) are as mentioned:

1.Possible breach of copyright issues

2. Improved functionalities by competitive movies database

3. Newly emerging competitive

IMDB (Internet Movie Data Base) Competition
Competitors

Below are the top 3 IMDB (Internet Movie Data Base) competitors:

1. themoviedb.org
2.Allmovie.com

3. tcm.com


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to IMDB (Internet Movie Data Base). The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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