IMDB (Internet Movie Data Base) SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

IMDB (Internet Movie Data Base) SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of IMDB (Internet Movie Data Base), the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like IMDB (Internet Movie Data Base) to benchmark its business & performance as compared to the competitors, and make strategic improvements. IMDB (Internet Movie Data Base) is one of the leading brands in the media & entertainment sector.

The article below lists the IMDB (Internet Movie Data Base) SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the IMDB (Internet Movie Data Base) SWOT Analysis:

SWOT Analysis of IMDB (Internet Movie Data Base)

For IMDB (Internet Movie Data Base), SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

IMDB (Internet Movie Data Base) Strengths

The strengths of IMDB (Internet Movie Data Base) looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of IMDB (Internet Movie Data Base) :

1.Provides users with a platform to discuss and review various movies and series

2. Updated along with new releases with accurate information

3. Movie and series are reviewed by experts and rankings are made available which helps users to choose a movie/series
4. Has a search option which enables the user to search for any specific movie by actors or any other information

5. Available across and integrated with various mobile platforms and social networking websites
6. Over 100 million unique users each month

IMDB (Internet Movie Data Base) Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the IMDB (Internet Movie Data Base) SWOT Analysis:

1.Limited physical presence

2. Unable to substitute offline modes of information regarding movies like magazines, TV shows etc

IMDB (Internet Movie Data Base) Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in IMDB (Internet Movie Data Base) SWOT Analysis:

1.To include the option of downloading by integration with other websites

2. Acquiring more partnerships with various production houses

3. Providing information about regional movies or series which has a huge fan following

IMDB (Internet Movie Data Base) Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of IMDB (Internet Movie Data Base) are as mentioned:

1.Possible breach of copyright issues

2. Improved functionalities by competitive movies database

3. Newly emerging competitive

IMDB (Internet Movie Data Base) Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of IMDB (Internet Movie Data Base):



Hence this concludes the IMDB (Internet Movie Data Base) SWOT analysis.

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About IMDB (Internet Movie Data Base)

IMDB (Internet Movie Data Base) Overview
Parent Company


Website- Movies & TV


Media & Entertainment

Tagline/ Slogan

Earth’s Biggest movie Data base


A wide range of information available regarding movies and series

IMDB (Internet Movie Data Base) STP

Internet users

Target Market

Internet users interested into movies and updates regarding same


Positioned as an the biggest and most exhaustive information center for movies and series

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to IMDB (Internet Movie Data Base). This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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