IMDB (Internet Movie Data Base) SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 3644

SWOT Analysis of IMDB (Internet Movie Data Base) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

IMDB (Internet Movie Data Base)

Parent Company


Website- Movies & TV


Media & Entertainment

Tagline/ Slogan

Earth’s Biggest movie Data base


A wide range of information available regarding movies and series

IMDB (Internet Movie Data Base) STP


Internet users

Target Group

Internet users interested into movies and updates regarding same


Positioned as an the biggest and most exhaustive information center for movies and series

IMDB (Internet Movie Data Base) SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of IMDB (Internet Movie Data Base) :

1.Provides users with a platform to discuss and review various movies and series

2. Updated along with new releases with accurate information

3. Movie and series are reviewed by experts and rankings are made available which helps users to choose a movie/series
4. Has a search option which enables the user to search for any specific movie by actors or any other information

5. Available across and integrated with various mobile platforms and social networking websites
6. Over 100 million unique users each month


1.Limited physical presence

2. Unable to substitute offline modes of information regarding movies like magazines, TV shows etc


1.To include the option of downloading by integration with other websites

2. Acquiring more partnerships with various production houses

3. Providing information about regional movies or series which has a huge fan following


1.Possible breach of copyright issues

2. Improved functionalities by competitive movies database

3. Newly emerging competitive

IMDB (Internet Movie Data Base) Competition


Below are the 3 main IMDB (Internet Movie Data Base) competitors :



The brandguide table above concludes the IMDB (Internet Movie Data Base) SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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