Published in Media & Entertainment category by MBA Skool Team
Cinemark is one of the leading brands in the media & entertainment sector. Cinemark SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cinemark:
Top ranked operator in Brazil and Argentina with strong market shares
More than two decades of experience of operating in Latin America which provides it advantage over its peers who are more invested in US where the market is more or less mature
More than 13,000 screens in 13 countries and more than 5000+ screens in US and Latin America
Its popular brands are CineArts, Century Theatres, Rave and Tinseltown
Strong legacy since its inception in 1984
Above are the strengths in the SWOT Analysis of Cinemark. The strengths of Cinemark looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
US market has reached maturity stage and competition has affected revenues
Faced many lawsuits filed against it which is a concern
These were the weaknesses in the Cinemark SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
It is well positioned to capitalize on the tremendous growth opportunities in Latin America
Huge expansion opportunities for relatively unpenetrated market of Latin America
Can target niche markets by creating excellent customer service
Expansion to Asia, Europe markets
Above we covered the opportunities in Cinemark SWOT Analysis. The opportunities for any brand can include prospects of future growth.
In the US, competition from AMC which is focusing on better movie goer experience
Carmike, another competitor has captured mid-sized rural markets
People are watching pirated movies at home
Internet and Netflix provide easy and cheap entertainment options
The threats in the SWOT Analysis of Cinemark are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Cinemark SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
Geographic diversification through oversees expansion
Exploring geographies and areas where the movie theatre complex penetration is low
Midsized markets or suburbs of major cities where Cinemark theatre is the only game in town
It is positioned as the best movie experience provider in town
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