Published in Media & Entertainment category by MBA Skool Team
Spotify is one of the leading brands in the media & entertainment sector. Spotify SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Spotify:
Launched in 2008, Spotify has a library of more than 50 millions songs
Spotify is available on modern devices and smartphones
Spotify offers its music for free with advertisements but users have option to upgrade to listen high quality ad free music
It offers songs, podcasts, channels etc for users to listen to audio the way they like
It is available in all major countries
Spotify has high brand equity and is known across the world
Spotify is also available for artists as well along with users to see the insights
Spotify has sustained for more than 10 years in the industry which is definitely its strength
Above are the strengths in the SWOT Analysis of Spotify. The strengths of Spotify looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Spotify paid version can be costly for people
Free version does not allow offline music so internet is required all the time
Feature wise it is similar to other apps which offer similar features and music
These were the weaknesses in the Spotify SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Spotify can explore options of video also in future if viable
Spotify branded smartphone can help them establish their brand even more
Above we covered the opportunities in Spotify SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Local players and downloads are still threats to app like Spotify
Licence and collaboration with music companies and artists is a sensitive issue and can impact business dsrastically
The threats in the SWOT Analysis of Spotify are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Spotify SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
People with smartphones, devices and internet connection
People looking for free quality music with various options and languages
Spotify offers millions of songs for free on various devices with option to upgrade
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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